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Skills

  • Graphic design
  • Digital marketing
  • Google Ads Campaign Management
  • Click-through rate (CTR) improvements
  • Campaign development
  • Pricing structures
  • Strategic planning
  • Competitor analysis and market research
  • Email Campaign Optimization
  • Keyword research and analysis

Work Experiences

  • Achieved Innovation Award nomination.
  • Was able to work effectively under the constant pressure of meeting project milestones and deadlines.
  • Achieved a 25% reduction in bounce rate.
  • Entered method data into HubSpot databases, streamlining analysis procedures for speed and precision.
  • Worked closely with the product development team to modernize and update promotions.
  • Tracked and reported on the results of marketing campaigns on a monthly basis to aid in the optimization of current and future plans.
  • Tracked method data and tweaked marketing campaigns, which resulted in a 12% increase in sales.
  • Used tracking data to segment target audiences, launch campaigns, and tailor content.
  • Updated standard procedures to address data collection and analysis issues, resulting in procedure.
  • Improved the SEO and usability of social media channels and web pages.

Summaries

  • Dedicated to learning, growing, and succeeding in Government.
  • Achieved 61% database growth in 2023.
  • Strengths in cross-functional collaboration and vendor management backed up by Government training.
  • Digital Marketing Specialist Contract with extensive experience in data analysis and QuickBooks marketing.
  • Achieved 37% email click rate improvement within one year.
  • Accomplished and versatile Digital Marketing Specialist, adept at managing content calendars and SEO strategies. Delivered 54% increased engagement and 67% organic traffic growth.
  • Driven by a desire to connect with target audiences and drive consistent growth.
  • Digital Marketing Specialist Contract is a multi-talented Digital Marketing Specialist Contract who is consistently rewarded for planning and operational improvements.
  • Planning, executing, and optimizing online marketing strategies are all skills that a successful Digital Marketing Specialist possesses.
  • Achieved 85% growth in email campaign click-through rates.

Accomplishments

  • Developed content calendar management system ensuring key publishing deadlines were met, which contributed towards procedure.
  • Spearheaded a remarketing campaign that reduced cart abandonment rates by 80% and increased average order value by $59,000.
  • Managed paid search campaigns, optimizing ad copy, keywords, and bids to reduce cost-per-conversion by 73%.
  • Delivered 12 webinar promotions resulting in 8 registrations and increasing brand visibility within Government.
  • Developed seasonal content marketing plans that increased website visits by 75% during high-demand periods.
  • Optimized content marketing strategies including blog posts, infographics, and video content, contributing to a 75% increase in content engagement.
  • Redesigned website’s UX/UI, decreasing bounce rate by 63% and improving conversion rate for HubSpot by 82%.
  • Managed PPC campaigns on Salesforce, achieving an average click-through rate (CTR) improvement of 59% and lowering cost-per-click (CPC) by 62%
  • Leveraged data-driven audience segmentations that resulted in a 24% increase in click-through rates (CTR) on email campaigns.
  • Ran Facebook/Instagram ad campaigns that generated 13 leads over three years, improving lead generation efficiency.

Affiliations

  • American Medical Informatics Association
  • LinkedIn Learning: Digital Marketing Specialist Program – 2019
  • Google Ads Certified Professional (Google Skillshop)
  • Lions Club
  • Society of Human Resource Management
  • American Marketing Association (AMA)
  • Certified Scrum Product Owner (CSPO) – 2016, Relevant for Agile Marketing
  • Search Engine Marketing Professional Organization (SEMPO)
  • Facebook Marketing Partners Certification
  • Social Media Examiner Society Member

Certifications

  • SHRM Certified Professional (SHRM-CP)
  • HubSpot Email Marketing Certification
  • ServSafe
  • Facebook Certified Media Planning Professional
  • HubSpot Inbound Marketing Certification
  • Adobe Analytics Business Practitioner Expert Certification
  • Google Analytics Individual Qualification (GAIQ)
  • CompTIA Security+
  • Google Shopping Ads Certification
  • Apple Certified Associate (ACA)

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