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Skills

  • Budgeting
  • Customer journey mapping
  • Event Marketing Tactics
  • Product development
  • Event coordination and execution
  • Process improvement
  • Client communication
  • Digital content creation
  • Operational improvement
  • Lead generation strategies

Work Experiences

  • Created, implemented, and improved national marketing initiatives to increase metric product awareness and sales.
  • Implemented optimal sales strategies for the Atlanta market in order to meet commercial objectives.
  • Planned and implemented innovative strategies to meet goals and increase long-term profitability.
  • Achieved growth in 2020.
  • Assisted in marketing budget forecasts, reallocating underused funds to high-performing channels, improving overall campaign reach by 41%.
  • Increased brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Achieved a response rate of 28%.
  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.
  • Assisted in developing creative assets for program.
  • Compiled product, market, and customer data to forecast accurate sales and profit projections.

Summaries

  • Adept in managing paid advertising campaigns.
  • Employees are motivated to perform at their best by a hardworking team builder.
  • Excited to bring my performance reporting experience to my new position.
  • Adjusted marketing strategies in real time.
  • Assistant Marketing Coordinator is a multi-talented Assistant Marketing Coordinator who is consistently rewarded for planning and operational improvements.
  • Expert at keeping track of trends and seizing new opportunities.
  • Strengths in performance reporting and quality assurance backed up by Computers Software training.
  • Accomplished results over 6 months months.
  • Achieved measurable ROI.
  • Professional with experience in brand management and social media engagement who is results-oriented and collaborative.

Accomplishments

  • Implemented a standardized process for sourcing user-generated content, which increased consumer brand trust and engagement by 27%.
  • Conducted in-depth target audience research, resulting in the identification of 5 new customer segments and increasing overall campaign precision.
  • Designed and developed marketing reports and dashboards using Tableau, enhancing tracking and decision-making processes for senior leadership.
  • Successfully partnered with process to launch a co-branded consumer product, generating $17 in sales during the first 5 weeks.
  • Coordinated with external agencies to develop and distribute marketing materials, leading to a 23% improvement in brand visibility across the West Coast.
  • Collaborated with finance to launch an international digital campaign that resulted in a 10% increase in engagement and 39% higher conversion rates.
  • Worked closely with the web design team to optimize content for SEO, improving organic search ranking and increasing inbound traffic by 61%.
  • Produced detailed marketing campaign analysis reports to evaluate performance, suggesting actionable insights that led to a 68% improvement in ROI.
  • Routinely analyzed competitors' marketing strategies, presenting key insights to refine internal digital marketing tactics, leading to a competitive advantage in process.
  • Performed ROI analysis on paid advertisements, improving ad effectiveness and lowering customer acquisition cost (CAC) by 52%.

Affiliations

  • Association of Information Technology Professionals
  • International Association of Administrative Professionals
  • Hootsuite Social Media Marketing Certification - Earned in 2020
  • eMarketing Association (eMA) - Participated in webinars on Conversion Rate Optimization (CRO)
  • Toastmasters
  • American Marketing Association
  • National Retail Federation (NRF) - Engaged in marketing-focused workshops and conferences
  • Association of National Advertisers (ANA) - Attended media optimization courses
  • Society of Women Engineers
  • Marketing Research Association (MRA) - Engaged in data-driven campaign development workshops

Certifications

  • American Marketing Association Professional Certified Marketer (PCM) - Digital Marketing
  • CompTIA Security+
  • Microsoft Certified Systems Engineer (MCSE)
  • First Aid/CPR Certified
  • Certified Digital Marketing Professional (CDMP) – system
  • Hootsuite Social Marketing Certification
  • Advanced Content Marketing Certification – Power BI
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Google Analytics for Beginners program
  • Salesforce

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