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Skills

  • Regulatory compliance
  • Operational improvement
  • First Aid/CPR
  • Stakeholder relationship management
  • Collaborative content calendar creation
  • Identifying hazards
  • Problem resolution
  • Supervision
  • Managing PPE
  • Budgets

Work Experiences

  • Authored internal and external communications that aligned with brand messaging, reducing client churn by 33%.
  • Created transparent communication channels.
  • Assisted in winning President's Club by managing PR efforts for industry recognition campaigns during 2020.
  • Collaborated with marketing teams.
  • Achieved a 26% retention increase from existing clients.
  • Conducted campaigns during 2023.
  • Coached senior leadership on public speaking.
  • Addressed issues during process.
  • Developed a comprehensive PR strategy.
  • Coordinated partnerships with 14 local organizations.

Summaries

  • Member, Public Relations Committee with 2 years of successful budget management and strategic planning experience.
  • Experienced initiative leader with a track record of leading teams, gaining industry support, and collaborating with media professionals.
  • Exceptional at forming strong partnerships, securing public support, and forming cohesive teams.
  • Member, Public Relations Committee with a track record of leading corporate communication strategies, increasing sales, and directing branding initiatives.
  • Training team members, conducting evaluations, and reviewing records have all proven to be successful.
  • Working with employees, the media, and customers requires diplomacy, amiability, and harmony.
  • Member, Public Relations Committee is a multi-talented Member, Public Relations Committee who is consistently rewarded for planning and operational improvements.
  • Adept at aligning communication with business objectives.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Achieved 42% growth in media coverage.

Accomplishments

  • Spearheaded Summit Group’s public relations campaign, increasing industry recognition and contributing to Outstanding Service Award win in 2019.
  • Influenced and secured sponsorship deals for framework, providing the company with additional visibility and recognition among key stakeholders.
  • Revamped the organization’s press release format and media outreach process, leading to a 77% rise in open rates and media mentions.
  • Increased press mentions and earned media placements by 14 through relationship-building with editors and regular, pitch-driven outreach.
  • Supported large-scale media events from conception to execution, leading to standard and 25% increase in media impressions.
  • Generated 17 earned media placements within two years, expanding brand visibility and reinforcing positive public perception.
  • Energized and maintained relationships with 4 of key reporters, resulting in increased media coverage by 31% year over year.
  • Assisted in the distribution and promotion of organization-wide crisis communication plans, mitigating potential fallout and ensuring timely responses.
  • Orchestrated successful crisis communication plan following negative press, resulting in minimal long-term damage and restored public trust by 74%.
  • Developed and maintained relationships with key media stakeholders, ensuring positive recurring coverage across framework channels.

Affiliations

  • Certified Public Relations Counselor (CPRC) Certification Program
  • Institute for Public Relations (IPR)
  • National Association of Social Workers
  • Association of Fundraising Professionals (AFP)
  • American Medical Informatics Association
  • International Association of Chiefs of Police (PR Section)
  • National Communication Association (NCA)
  • Public Relations Consultants Association (PRCA)
  • Association for Supply Chain Management (APICS)
  • Environmental Communication Association (ECA)

Certifications

  • Global Public Relations Management Certification from Brightline
  • Email Marketing for PR Professionals Certification from ServiceNow
  • Media Communications Certification by HubSpot
  • Google Analytics Certification for PR Metrics and Tracking
  • Content Strategy Certification by Salesforce for PR Implementation
  • Certified Crisis Communications Specialist (CCCS) - system
  • Certified Media Relations Professional (CMRP) from system
  • Microsoft Certified Systems Engineer (MCSE)
  • CompTIA A+ Technician
  • Digital Marketing and SEO Certification for PR by metric

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