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Skills

  • Media Partnerships Development
  • Briefing leadership
  • Relationship development
  • Budget management for PR initiatives
  • Customer service
  • MS Office
  • Maintaining equipment
  • Business Strategy
  • Data-Driven Media Analysis
  • Team management

Work Experiences

  • Assisted in winning Excellence Award.
  • Annual salary surveys were conducted, and a company salary budget was developed, analyzed, and updated.
  • Coordinated partnerships with 14 local organizations.
  • Achieved continuous positive media presence throughout the transition.
  • Achieved a 54% increase in positive media mentions.
  • Attended media training to coach senior leadership on public speaking and interviews, improving their press interaction by 56%.
  • Achieved results within the past year.
  • Built a relationships map for influencers and stakeholders of QuickBooks, expanding reach to new geographical markets.
  • Created 16 successful press releases.
  • Collaborated closely with marketing teams to develop an integrated PR and content calendar, increasing press engagement by 27%.

Summaries

  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Achieved 31% improvements in media mention sentiments year over year.
  • Addressed proactive and reactive PR needs.
  • Known for client relations and dedication to reaching objectives.
  • Standard clearance is valid.
  • Worker who is research-oriented and well-organized, with excellent communication skills and a keen eye for detail.
  • Member, Public Relations Committee with a track record of leading corporate communication strategies, increasing sales, and directing branding initiatives.
  • Experienced initiative leader with a track record of leading teams, gaining industry support, and collaborating with media professionals.
  • Achieved results within three years.
  • Achieved measurable increases in brand awareness.

Accomplishments

  • Achieved 61% improvement in brand awareness by leading revamped social media strategy, curating high-engagement posts across QuickBooks.
  • Increased press mentions and earned media placements by 14 through relationship-building with editors and regular, pitch-driven outreach.
  • Managed crisis media monitoring and developed timely response strategies, mitigating negative press and reducing brand impact by 64%.
  • Led a 16-member team to deliver a successful media relations campaign, resulting in 8 of new leads and initiative.
  • Orchestrated successful crisis communication plan following negative press, resulting in minimal long-term damage and restored public trust by 74%.
  • Generated 17 earned media placements within two years, expanding brand visibility and reinforcing positive public perception.
  • Collaborated with team of 11 in the development of method.
  • Managed public speaking events for senior executives, curating custom-tailored messaging that improved team-wide communication effectiveness.
  • Elevated the company’s national presence by managing PR for a rebranding campaign, significantly increasing positive impressions in target markets.
  • Integrated impactful data from customer feedback into media stories, contributing to positive narrative building and driving procedure.

Affiliations

  • Association of National Advertisers (ANA)
  • Metric Communications & Media Alumni Association
  • Environmental Communication Association (ECA)
  • Association of PR and Communication Managers in Miscellaneous
  • Public Affairs Council
  • Certified Public Relations Counselor (CPRC) Certification Program
  • Toastmasters
  • Association for Media Relations in Higher Education (AMRHE)
  • Social Media Marketing Association (SMMA)
  • International Association of Administrative Professionals

Certifications

  • Public Relations Society of America (PRSA) Accreditation in Public Relations (APR)
  • Salesforce
  • Certified Content & PR Manager – Summit Group
  • First Aid/CPR Certified
  • Online Reputation Management Certification from Tableau
  • Search Engine Optimization (SEO) for PR Certification from Vantage
  • Certified Crisis Communications Specialist (CCCS) - system
  • Media Communications Certification by HubSpot
  • ServSafe
  • Strategic Communications Certificate from standard

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