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Skills

  • Strategic planning
  • Special events planning
  • Campaign management
  • Corporate Communications
  • Customer satisfaction understanding
  • Market Analysis
  • Cross-functional team collaboration
  • Google Analytics proficiency
  • Multi-platform planning
  • PeopleSoft

Work Experiences

  • Made sure that digitized records followed all established guidelines and created digital content guidelines.
  • Retained clients to increase brand awareness and generate leads while managing internal and external marketing campaigns and programs.
  • Achieved a 34% boost in newsletter open rates.
  • Implemented marketing strategies that resulted in a customer base growth of 15%.
  • Implemented optimal sales strategies for the Boston market in order to meet commercial objectives.
  • Analyzed engagement data from 5 social media campaigns, providing actionable insights that improved audience targeting and raised conversion rates by 62%.
  • Developed insights into marketing campaigns in order to evaluate how well they performed in relation to their objectives.
  • Assessed backlink strategies.
  • Collaborated with marketing teams to create, deploy, and optimize effective campaigns for Advertising clients.
  • Achieved better results than traditional advertising.

Summaries

  • Exceptional at developing and implementing acquisition and adoption strategies.
  • Marketing Director with extensive experience in positioning, pricing, and go-to-market strategies.
  • Excited to bring my strategic planning experience to my new position.
  • Attentive, resourceful, and hardworking.
  • High-energy, well-organized Digital Media Coordinator who excels at project and personnel management as well as identifying market trends.
  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.
  • Looking for a management position that will allow me to take on new challenges and advance my career.
  • Professional with experience in brand management and social media engagement who is results-oriented and collaborative.
  • Clear understanding of process improvement and cross-functional collaboration as well as budget management training.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the method business.

Accomplishments

  • Improved
  • Documentation: Wrote and edited documents to keep staff informed on policies and procedures.
  • Monitored
  • Increased
  • Collaborated with team of 4 in the development of metric.
  • Launched aggressive growth plans that helped increase customer base from 11 to 13 customers.
  • Analyzed key social media KPIs to optimize ongoing advertising efforts, driving a 55% cost-per-lead (CPL) reduction.
  • Established
  • Marketing: Implemented marketing strategies which resulted in initiative growth of customer base.
  • Process Improvement: Created new departmental procedures manual. Assessed organizational training needs.

Affiliations

  • Member of the Content Strategy Collective
  • Jaycees
  • Content Marketing Institute (CMI) Member
  • Member of the Society for the Advancement of Digital Marketing
  • American Association of Advertising Agencies (4A's)
  • Certified eCommerce Marketing Associate (CEMA)
  • Public Relations Society of America (PRSA)
  • Association for Computing Machinery
  • Digital Advertising and Marketing Education Foundation (DAMEF)
  • Professional Development Programs in Video and Multimedia Marketing

Certifications

  • Salesforce
  • Certified Public Accountant
  • Cisco Certified Internetwork Expert (CCIE)
  • Content Strategy for Professionals by Northwestern University - 2018
  • LinkedIn Marketing Solutions Fundamentals Certification 2017
  • Certificate in Influencer Strategy from HubSpot - 2021
  • Interactive Advertising Bureau (IAB) Digital Media Buying & Planning Certification - 2020
  • Professional Certified Marketer | AMA Digital Marketing - 2017
  • CompTIA A+ Technician
  • CompTIA Security+

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