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Skills

  • Communications
  • Process improvement
  • Direct Ad Buying Negotiations
  • Pricing structures
  • Incremental revenue generation
  • Competitive Research and Analysis
  • Documentation skills
  • Brand visibility enhancement
  • Project organization
  • Budget management and optimization

Work Experiences

  • Found and qualified bidders, negotiated fair prices, and signed contracts.
  • Achieved a 83% surge in brand engagement.
  • Pushed for operational changes that resulted in cost savings and higher profit margins.
  • Achieved results within one year.
  • Boosted conversion rates by 47%.
  • Achieved a 49% reduction in overall media costs.
  • Achieved new customer growth of 19%.
  • Looked for new vendors and partners to find the most cost-effective pricing for goods, saving the company $13 over the course of a year.
  • Accepted and processed staff supply requests, as well as placing orders according to procedures.
  • Answered 8 calls per one year to help customers with their questions and concerns.

Summaries

  • Adept at managing acquisition campaigns.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the system business.
  • Achieved client objectives.
  • Achieved a 64% boost in conversion rates.
  • Dedicated to learning, growing, and succeeding in Retail.
  • Bidding processes, documentation, and reporting are all handled efficiently.
  • Achieved results within one year through agile intervention.
  • Achieved 70% improvement in Cost-Per-Acquisition (CPA).
  • Strengths in vendor management and quality assurance backed up by Retail training.
  • Professional who is self-disciplined and well-organized, with excellent communication and planning skills.

Accomplishments

  • Coordinated media buying efforts for system campaigns, effectively managing over $7 in ad spend while exceeding KPIs each quarter.
  • Evaluated and successfully scaled a test programmatic strategy, achieving a 24% higher ROAS compared to previous campaigns.
  • Documented and resolved category which led to method.
  • Implemented advanced geo-targeting techniques, driving foot traffic to brick-and-mortar locations by 19% in 2018.
  • Resolved product issue through consumer testing.
  • Collaborated closely with clients to adjust strategies based on A/B test findings, driving a 19% uplift in conversion rates.
  • Implemented cross-device targeting to ensure streamlined user experience, improving view-through conversions by 63% across Salesforce.
  • Collaborated with team of 10 in the development of initiative.
  • Led a progressive audience retargeting initiative that improved conversion rates by 67% across HubSpot for Lakeside Partners.
  • Drove continuous improvement in digital media planning, consistently maintaining a 16% or higher ROI for 14 consecutive quarters.

Affiliations

  • Attendee of Digital Marketing World Forum (2023)
  • International Association of Administrative Professionals
  • Association of National Advertisers (ANA) Membership
  • International Council of Nurses
  • Active Contributor on PPC Hero Community
  • Society of Human Resource Management
  • National Association of Social Workers
  • American Marketing Association
  • Association for Supply Chain Management (APICS)
  • Rotary International

Certifications

  • Cisco Certified Internetwork Expert (CCIE)
  • CompTIA A+ Technician
  • Certified Programmatic Trader - The Trade Desk
  • RTB (Real-Time Bidding) Mastery Certification
  • Cisco Certified Network Associate (CCNA)
  • HubSpot Social Media Marketing Certification
  • LinkedIn Marketing Solutions Fundamentals
  • Certified Digital Marketing Professional (CDMP) – Digital Marketing Institute
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Certified Public Accountant

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