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Skills

  • Data-driven decision making
  • Team management
  • Pricing structures
  • Purchasing
  • Affiliate Marketing
  • Budgeting
  • Organization
  • Problem resolution
  • Ad Placement Strategy
  • Campaign CTR Improvement

Work Experiences

  • Oversaw the quality assurance program, which included on-site assessments, internal audits, and customer surveys.
  • Achieved a 83% surge in brand engagement.
  • Achieved a 82% lower cost per lead.
  • Looked for industry trends on social media and through online sources.
  • Boosted audience reach by 82% on process.
  • Aligned client goals with budget allocation.
  • Achieved a 67% lower CPM.
  • Achieved a 49% reduction in overall media costs.
  • Analyzed cross-platform performance metrics to align client goals with budget allocation, achieving a 45% lower cost per lead.
  • Achieved a 57% improvement in ROI.

Summaries

  • Dedicated to learning, growing, and succeeding in Retail.
  • Accomplished Senior Media Buyer.
  • Boosted overall campaign impact by 41%.
  • Achieved a 47% improvement in campaign targeting efficacy.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Applied advanced optimization techniques.
  • Costs were consistently reduced while profits were increased.
  • Analyzed consumer behavior.
  • Accomplished Senior Media Buyer with a history of mentoring junior media buyers, improving team-wide efficiency by 45% and consistently driving ROI improvements.
  • Vendor relations, contract negotiation, and price structuring are all areas where I excel.

Accomplishments

  • Negotiated ad placements with 9 media vendors, reducing CPM by 69% while increasing campaign visibility.
  • Evaluated and successfully scaled a test programmatic strategy, achieving a 24% higher ROAS compared to previous campaigns.
  • Analyzed and optimized performance using process, leading to a 66% lower cost-per-impression across Power BI.
  • Documented and resolved category which led to method.
  • Optimized keyword strategies for paid search campaigns, reducing cost-per-click by 80% for high-conversion products.
  • Executed influencer marketing collaborations to extend campaign reach, achieving 59% ROI on a limited trial basis.
  • Showcased expertise in direct media buying negotiations, earning contracts worth $13 and delivering 39% better CPM for high-traffic outlets.
  • Conducted market research and competitor analysis to adjust digital buying strategies, significantly increasing market share within one year.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Directed a team of 14 media buyers in the execution and monitoring of programmatic ad campaigns valued at $16 or more monthly.

Affiliations

  • Professional Affiliate with Email Experience Council
  • LinkedIn Marketing Solutions Partner Program (2016)
  • Programmatic Advertising Institute Member
  • American Medical Informatics Association
  • Certified Trade Desk Trader (Asana)
  • Facebook Blueprint Certification Achieved within 2021
  • Member of the Programmatic Pioneers Movement
  • Association for Computing Machinery
  • Certified by HubSpot in Paid Media and Marketing Automation
  • Association for Supply Chain Management (APICS)

Certifications

  • Cisco Certified Network Associate (CCNA)
  • Meta Certified Media Buying Professional
  • Certified Public Accountant (CPA)
  • Advanced Programmatic Media Fundamentals - IAB
  • RTB (Real-Time Bidding) Mastery Certification
  • Advanced Native Advertising Expert Certification - Native Advertising Institute
  • SHRM Certified Professional (SHRM-CP)
  • Certified Marketing Professional (CMP) - American Marketing Association
  • Google Certified Professional Cloud Architect
  • CompTIA A+ Technician

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