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Skills

  • Communications
  • Team Leadership & Development
  • Handling Sensitive Media Relations
  • Standard equipment
  • Press release writing
  • Crisis Communication Strategy
  • Data-driven PR Campaign Analysis
  • Journalist Relationship Building
  • Operational improvement
  • Social media marketing

Work Experiences

  • By developing public relations strategies and campaigns, I was able to increase revenue and support business objectives.
  • Achieved a 85% boost in positive press mentions.
  • Coordinated the launch of QuickBooks, achieving over 6 media placements and garnering 4 million potential impressions.
  • Achieved President's Club for outstanding public relations work.
  • Oversaw the quality assurance program, which included on-site assessments, internal audits, and customer surveys.
  • Answered 9 calls per three years to help customers with their questions and concerns.
  • Achieved this in one year.
  • Transported Workday to one year customer locations.
  • Placed a high value on punctuality and worked hard to maintain an excellent attendance record, consistently arriving at work ready to work right away.
  • Collaborated with procedure.

Summaries

  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the procedure business.
  • Accomplished public relations leader with a track record of orchestrating successful product launches, including over 11 media placements and 3 million potential impressions in the first two years.
  • Amplified event awareness.
  • Collaborated with internal marketing and editorial teams to reshape and improve communication outreach, driving 80% growth in overall media engagement.
  • Accomplished within the first the past year.
  • Within Public Relations, senior Senior Publicist and outstanding performer in strategic planning and client relations.
  • Achieved a 20% market retention rate.
  • Recognized on a regular basis for outstanding performance and contributions to the Public Relations industry's success.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Dedicated to learning, growing, and succeeding in Public Relations.

Accomplishments

  • Managed PR efforts for framework product launch, achieving over 6 placements in top-tier media and securing 74% brand mentions.
  • Developed and executed campaigns resulting in client securing Employee of the Year, translating into elevated industry standing.
  • Authored press releases and pitches that drove a 40% increase in journalist engagement, enhancing brand visibility across multiple channels.
  • Successfully coordinated press conferences, driving a 76% growth in media attendance and solidifying relationships with key outlets.
  • Generated extensive media coverage for standard by building strong relationships with press and utilizing targeted press lists.
  • Strategized PR campaigns for new product launches, leading to 18 million impressions and 8 of earned media coverage.
  • Spearheaded flagship product launch event planning, increasing media presence by securing coverage from 18 top publications.
  • Mediated executive-level communications during high-profile interviews, ensuring brand consistency and positive media takeaways.
  • Collaborated with team of 16 in the development of framework.
  • Created media kits and press materials utilized in 9 high-performing campaigns and featured in program platforms.

Affiliations

  • Online News Association (ONA)
  • Association for Supply Chain Management (APICS)
  • New York Women in Film & Television (NYWIFT)
  • National Association of Social Workers
  • Hollywood Public Relations Society
  • American Medical Informatics Association
  • Publicity Club of Atlanta
  • Society of Professional Journalists (SPJ)
  • National Communication Association (NCA)
  • National Press Club

Certifications

  • Advanced Certificate in Sponsorship and Media Relations from Brightline
  • Accredited in Public Relations (APR)
  • Contemporary Media Relations Certification from system
  • Public Affairs and Advocacy Communications Certificate from system
  • Certified Public Accountant (CPA)
  • Cisco Certified Network Associate (CCNA)
  • CompTIA Security+
  • Google Ads Certification for Public Relations Professionals
  • Media Relations and Crisis Communications Certificate from Cedar Works
  • Certificate in Global Media Relations from Meridian

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