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Skills

  • Cross-channel communication
  • Content Strategy Development
  • Communications
  • Multitasking and prioritization
  • Strategic corporate guidance
  • First Aid/CPR
  • Brand messaging alignment
  • Supervision
  • Process improvement
  • PR strategy development

Work Experiences

  • Assisted in preparing quarterly media performance reviews, highlighting successes and proposing targeted improvements for upcoming campaigns.
  • Collaborated with freelance writers and content creators.
  • Achieved media impressions across web and print platforms.
  • Assisted in celebrity media training.
  • Collaborated with event organizers to manage PR activities, gaining 7 media mentions at framework, a 49% increase from the previous year.
  • Collaborated with influencers and content creators to increase engagement by 64% on social media platforms for standard.
  • Built editorial calendars.
  • Assisted with the coordination of PR events.
  • Pushed for operational changes that resulted in cost savings and higher profit margins.
  • Answered 2 calls per 18 months to help customers with their questions and concerns.

Summaries

  • Strengths in strategic planning and data analysis backed up by Public Relations training.
  • Collaborative team player.
  • Collaborated effectively with marketing divisions.
  • Achieved a 17% improvement in brand visibility.
  • Amplified brand awareness.
  • Creative and detail-oriented Junior Publicist with a proven track record in drafting press releases and coordinating successful publicity campaigns across the West Coast, leading to a 50% uptick in media coverage.
  • Confident publicist with strong speechwriting skills.
  • Confident publicist with strong speechwriting skills, adept at preparing clear, engaging public statements and elevating brand messaging for procedure.
  • Built and maintained strong journalist relationships.
  • Creative problem solver adept at crisis communication, who managed media fallouts during initiative, limiting negative press to just 12 mentions.

Accomplishments

  • Collected and analyzed public sentiment data from Tableau, helping adjust media outreach strategies with 34% improvement in engagement.
  • Developed and executed a strategic media outreach campaign resulting in a 46% increase in media placements over one year.
  • Created and executed promotional media campaigns that aligned closely with market trends, increasing web traffic by 18% in 18 months.
  • Provided on-ground media support and speech development for executives during high-profile press events, reducing error rates by 5%.
  • Managed relationships with journalists, securing interviews and favorable write-ups in 7 key media outlets to boost product credibility.
  • Supported the development and presentation of quarterly PR reports to senior management, providing actionable insights into future campaigns.
  • Partnered with content creators to produce effective media campaigns, leading to a growth of 13% in organic audience reach in two years.
  • Documented and resolved metric which led to system.
  • Collaborated with internal teams to produce media materials that effectively aligned with brand strategy and messaging for HubSpot.
  • Worked closely with the marketing team to integrate press strategies with broader marketing campaigns, generating 37% more media engagement overall.

Affiliations

  • Lions Club
  • Public Relations Society of America (PRSA)
  • Rotary International
  • Association of National Advertisers (ANA)
  • International Council of Nurses
  • Jaycees
  • Association for Supply Chain Management (APICS)
  • Freemason
  • National Association of Social Workers
  • International Public Relations Network (IPRN)

Certifications

  • Storytelling for Branding Communications Certification from category
  • CompTIA Network+
  • Project Management Professional (PMP)
  • Certified Business Analysis Professional (CBAP)
  • Online Reputation Management Certification from QuickBooks
  • Google AdWords Certification in Branding & Media Awareness
  • Public Relations and Sponsorship Certification from Cedar Works
  • Google Certified Professional Cloud Architect
  • CompTIA Security+
  • SHRM Certified Professional (SHRM-CP)

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