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Skills

  • Multi-location Collaboration for Visual Consistency
  • Visual Merchandising Training Program Facilitation
  • Attention to Detail in Design Execution
  • Photoshoot Coordination and Execution
  • Competitor Visual Strategy Analysis
  • Vendor Management for Display Materials
  • Effective Internal and External Stakeholder Communication
  • Consumer behavior analysis
  • Photoshop, Illustrator, and InDesign Expertise
  • Budget Management for Display Rollouts

Work Experiences

  • Helped to create a customer-focused team environment through support and relationship building.
  • Achieved results in 10 weeks.
  • Collaborated with marketing, sales, and product development teams.
  • Achieved Innovation Award.
  • Achieved 6 sales pre-orders before launch.
  • Coordinated detailed visual guidelines for franchise operations, resulting in a 19% adoption rate among franchise partners.
  • Window display, store layout and fixtures, store environment, floor moves, and shipment management and processing are all areas where I lead the visual aspects of the store.
  • Analyzed competitors’ visual strategies.
  • Collaborated with marketing, sales, and product development teams to ensure cohesive brand messaging, resulting in President's Club for best overall brand presentation.
  • Adapted branding guidelines to reflect design trends.

Summaries

  • Adapted and monitored emerging visual design trends.
  • Accomplished this in 17 months.
  • Captured 61% of market share in 2021.
  • Dedicated to developing customer-focused visual merchandising strategies that drive measurable business outcomes. Spearheaded a major brand repositioning effort that led to 77% recognition increase in Atlanta.
  • Created eye-catching displays.
  • Consulted with store managers.
  • Collaborated with sales and marketing.
  • Created cohesive campaign visuals.
  • Created impactful promotional materials.
  • Deep understanding of visual branding strategies.

Accomplishments

  • Optimized the in-store visual presentation schedule to coincide with national marketing campaigns, yielding a 52% boost in targeted demographic engagement.
  • Analyzed consumer data to adjust in-store signage strategies, boosting impulse purchase rates by 40% during peak shopping seasons.
  • Partnered with the design team to refresh the brand's visual identity, increasing engagement across all channels by 28%.
  • Led the design and rollout of in-store promotional materials for standard, which enhanced brand visibility and drove a 67% increase in quarter-over-quarter sales.
  • Expanded visual branding guidelines to support a newly launched line, resulting in a Top Performer for excellence in brand design across 2019.
  • Reduced supplier lead times for visual marketing materials by 36% through improved vendor management, supporting faster in-store rollouts.
  • Proposed and implemented a revised layout for in-store merchandising that decreased product clutter and improved customer satisfaction ratings by 17%.
  • Oversaw the design and execution of pop-up store concepts in Austin, contributing to a 33% expansion in brand awareness.
  • Ensured complete brand alignment in all retail locations during high-visibility product launches, contributing to a Outstanding Service Award for innovation in merchandising strategy.
  • Developed a training program to strengthen the visual merchandising team’s performance, seeing a 64% improvement in time-to-market for new displays.

Affiliations

  • Completed a professional development workshop on Time Management for Retail Leaders from Brightline in 2023.
  • Attended and presented at the Global Visual Merchandising Conference in 2022, discussing store design innovations.
  • Ongoing membership with the Interactive Design Foundation, specializing in consumer behavior and engagement strategies.
  • Contributing writer for process, sharing insights on visual merchandising trends.
  • Participated in Design Thinking for Merchandising and Retail Layout reform series through process.
  • Member of the American Institute of Graphic Arts (AIGA), focusing on maintaining brand consistency in design.
  • Organized and participated in the annual Visual Merchandising Strategy Forum at Raleigh, highlighting in-store lighting techniques.
  • Ongoing contribution to the Brand Innovators Design Summit, sharing expertise on team-based creative workflows.
  • Attending the Visual Communication for Retail program at metric, specializing in product promotion strategies.
  • Recognized as a UX Retail Contributor at process, sharing insights on aligning digital and in-store brand aesthetics.

Certifications

  • Professional Certified Marketer (PCM) by American Marketing Association
  • Fashion & Lifestyle Blogging and Social Media Certification by Lakeside Partners
  • Certified Brand Strategist (CBS) from The Brand Establishment
  • Certified Retail Specialist by the National Retail Federation Foundation
  • Human-Centered Design Practitioner Certification from IDEO U
  • Visual Storytelling Design Credential by process
  • Facebook Blueprint Certification in Campaign Strategy
  • Certified in Design & Conception of Event Themes by procedure
  • Certified Green Belt in Lean Six Sigma by Lakeside Partners
  • HubSpot Content Marketing Certification

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