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Skills

  • Internal and external communications
  • Bilingual sports communication (Japanese)
  • Copywriting and editorial oversight
  • Team building
  • Business operations
  • Email marketing campaigns
  • Team management
  • Data visualization for sports analytics
  • Feature article writing and editing
  • Budget management for media projects

Work Experiences

  • Boosted national exposure for engineering in framework.
  • Chaired the Athletic Communications Committee.
  • Collaborated with photographers and videographers to create emotional narrative video recaps, increasing digital video views by 51% per campaign.
  • Achieved Outstanding Service Award recognition by the metric.
  • Compared growth to 2017.
  • Coordinated communication logistics for multiple sports.
  • Collaborated with initiative customers to determine their needs and deliver program service.
  • Composed and distributed post-game reports to more than 14 media supporters, hitting a 35% increase in sports page pickups by local newspapers.
  • Achieved this within 17 months.
  • Coordinated naming and sponsorship deals during major tournaments, leading to 16 in new media rights revenue for Cedar Works.

Summaries

  • Sports Information Director with a track record of leading corporate communication strategies, increasing sales, and directing branding initiatives.
  • Contributed to a 34% improvement in fan satisfaction.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Achieved President's Club recognition by category.
  • Achieved a 35% boost in social media followers on Jira.
  • Achieved a 55% increase in sports feature placements.
  • Boosted fan interaction by 66%.
  • Clear understanding of vendor management and project management as well as client relations training.
  • Built and maintained connections with local and national media outlets, securing over 6 interviews and expanding coverage that led to Employee of the Year recognition for method.
  • Blended tradition with contemporary fan demands.

Accomplishments

  • Developed weekly newsletters and post-event recap emails, achieving an open rate of 44% across the fan and alumni base.
  • Executed game-day media services for special events, accommodating over 16 regional and national media members, ensuring all operations ran smoothly.
  • Trained and supervised a team of 11 student assistants in sports statistic generation, ensuring 100% accuracy across all reports.
  • Coordinated interviews and maintained relationships with media outlets, proactively distributing press releases that increased positive team coverage by 46%.
  • Developed and coordinated live game-day social media coverage, resulting in real-time fan interaction growth by 12 followers.
  • Increased web traffic to press releases and game recaps by curating content for optimized SEO, leading to a 70% rise in organic search rankings.
  • Secured interviews and press coverage with framework, boosting regional media exposure by 84%.
  • Created visually compelling multi-media sports content, which was displayed across stadium jumbotrons and live streaming platforms, enhancing the in-venue fan experience.
  • Compiled and distributed detailed game statistics and post-game reports, increasing media coverage by 74%.
  • Collaborated with various departments, including marketing and alumni relations, to promote special sporting events, resulting in a 39% increase in alumni attendance.

Affiliations

  • National Federation of State High School Associations (NFHS) Sports Broadcasting Instructor Certification
  • Phi Epsilon Kappa - Honorary Society for Students of Physical Education
  • Project Management Institute
  • American Society of Safety Professionals
  • Athletic Business Conference & Expo 2021 Attendee
  • National Sports Media Association (NSMA) 2016 Inductee
  • Knight Commission on Intercollegiate Athletics 2024 Research Volunteer
  • Jaycees
  • Public Address Announcers Association Affiliate
  • Association for Supply Chain Management (APICS)

Certifications

  • Certified Business Analysis Professional (CBAP)
  • SEO Essentials Certification – system
  • Certified Social Media Manager (CSMM)
  • Certified in Website Design for Athletics Programs – Asana
  • Social Media Marketing Certificate – Hootsuite Academy
  • SHRM Certified Professional (SHRM-CP)
  • Adobe Creative Cloud Certification (Photoshop, Premiere Pro)
  • Content Strategy for Professionals Specialization – process
  • Certified Sports Information Professional (CSIP) - Brightline
  • CompTIA Network+

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