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Skills

  • Database management
  • Territory management
  • Custom sponsorship package development
  • Sales processes
  • Extensive personal network
  • Sales forecasting and budgeting
  • Event sponsor feedback analysis
  • Event-specific sponsorship execution
  • Insightful market trend analysis
  • Market expansion strategies

Work Experiences

  • Maintaining and applying current knowledge of sales, promotions, and policies regarding payments, exchanges, and security practices drove business success.
  • Worked cross-functionally with headquarters, regional, and other teams across the country to ensure that the message and experience were consistent.
  • Communicated with customers, management, and the sales team to better understand their needs and make recommendations.
  • Achieved a 52% reduction in contract negotiations time.
  • Worked with internal teams and suppliers to assess costs in relation to expected market price points and create structures to meet profit goals.
  • Managed a team of 9 people who sold system products and services worth more than $7.
  • Established long-term business growth by building relationships with customers and the community.
  • Kept track of the performance of the sales team, analyzed sales data, and reported findings to the area managers.
  • Had weekly meetings with Sponsorship Range Sales Managers to figure out how to get around sales roadblocks.
  • Initiated new product launch sales and marketing plans, including developing sales, distribution, and media strategies.

Summaries

  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Boosted the company’s market presence in Denver.
  • Adept at leading sponsorship efforts.
  • Achieved long-term client satisfaction.
  • Exceptional at spotting and profiting from new market trends and revenue opportunities.
  • Boosted revenue by $16.
  • Sponsorship Range Sales Manager with 3 years of successful strategic planning and process improvement experience.
  • Successful Sales Manager with 9 years of experience in developing and increasing metric sales.
  • Strategic and analytical, with a motivating leadership style and experience in forming new network connections, marketing products, and expanding territories.
  • To achieve market penetration, expertise in marketing strategies, product promotion, and merchandising is required.

Accomplishments

  • Mentored junior sales staff in sponsorship acquisition techniques, improving team-wide deal closing rate by 72%.
  • Identified market opportunities and secured sponsorship for new regions, expanding portfolio coverage by 68% year-over-year.
  • Analyzed competitor sponsorship offerings to develop superior packages, which helped grow our sponsor portfolio by 69%.
  • Spearheaded acquisition of 5 new sponsorships across Seattle, contributing to $2 in recurring annual revenue.
  • Resolved product issue through consumer testing.
  • Managed a portfolio of 13 sponsorship accounts, achieving 74% client retention and 81% growth in repeat business.
  • Identified and capitalized on upsell opportunities, increasing renewal revenues by $3 in 2021.
  • Created customized sponsorship packages that resulted in a 78% increase in sales conversion within 12 months.
  • Closed a $18 multi-event sponsorship deal for process, contributing to a 51% increase in overall sponsorship revenue.
  • Reduced sponsorship acquisition cycle by 9 days through improvements in proposal and pitch delivery processes.

Affiliations

  • Certified Special Events Professional (CSEP) Certification
  • Event Services Professionals Association (ESPA)
  • International Association of Fairs & Expositions (IAFE)
  • Association for Women in Events (AWE)
  • Certified Meeting Professional (CMP) designation
  • Corporate Event Marketing Association (CEMA)
  • Rotary International
  • Certified Sponsorship Professional (CSP) designation
  • Society of Independent Show Organizers (SISO)
  • Sales Management Association (SMA)

Certifications

  • Cisco Certified Internetwork Expert (CCIE)
  • Event Sponsorship & Activation Specialist – Sponsorship Collective
  • Customer Relationship & Sponsorship Management (CRM) Certification – Salesforce
  • Advanced Event Sponsorship Strategies Certificate – Eventbrite Academy
  • Sponsorship & Event Sales Certificate Program – American Marketing Association
  • SHRM Senior Certified Professional (SHRM-SCP)
  • CompTIA A+ Technician
  • Effective Business Communication and Sponsorship Sign-Off Certification – program
  • CompTIA Security+
  • Certificate in Strategic Sales & Partnership Development – standard

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