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Skills

  • Sales presentations
  • Analytical problem solver
  • Cross-functional team collaboration
  • Key client relationship development
  • Product demand forecasting
  • Cross-cultural communication
  • Product placement and merchandising
  • Brand awareness campaigns
  • Mentor and leadership capabilities
  • Market share growth analysis

Work Experiences

  • Kept track of the performance of the sales team, analyzed sales data, and reported findings to the area managers.
  • Evaluated the individual and team performance of each location, analyzing data trends to determine the best methods for increasing sales.
  • Implemented SAP to streamline program procedures and framework tasks.
  • Made recommendations to improve brand effectiveness and product benefits, which resulted in 11 long-term accounts being secured in several months.
  • Achieved Innovation Award for Best Sales Consultant in 2016 for exceeding quarterly sales goals by consistently surpassing targets by 64%.
  • Increased profits by providing excellent customer service, adhering to established procedures, and thoroughly reviewing sales reports.
  • Used sales presentations to communicate product quality and market comparisons.
  • Increased the team's revenue by over $17 in sales.
  • Worked with upper management to implement continuous improvements and help the team achieve its objectives.
  • Met established KPIs for the company, regional team, and individual performance through teamwork and customer focus.

Summaries

  • Achieved 76% growth in market share.
  • Exceptional at spotting and profiting from new market trends and revenue opportunities.
  • Achieved a 49% uplift in new account acquisitions.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • By providing support and attentive service, I am diligent in building and retaining accounts.
  • Dedicated to streamlining processes while maximizing employee potential.
  • Over a 17-year career, I've built a strong track record as a performance-oriented sales leader.
  • Adept at maximizing opportunities in premium and craft markets.
  • Successful Spirits Sales Consultant with a passion for leading sales teams to new heights in revenue.
  • Achieved a 16% improvement in team-wide sales metrics.

Accomplishments

  • Implemented CRM tools to track customer interactions, improving follow-up rates by 50% and enhancing long-term relationship management.
  • Lead product tastings and educational sessions that resulted in a 24% increase in customer satisfaction scores.
  • Leveraged CRM tools to locate and reactivate dormant accounts, leading to over 2 re-engaged accounts within one year.
  • Collaborated with framework to create a bespoke product line for high-end retail clients, leading to a 80% increase in luxury segment revenue.
  • Led cross-department collaboration to drive spirits sales across key regional markets, resulting in a 73% sales increase year-over-year.
  • Developed in-depth product knowledge through continuous education, resulting in receiving CPA and becoming the go-to expert on premium spirits.
  • Resolved product issue through consumer testing.
  • Improved merchandising efforts, which boosted impulse purchases during high-traffic holidays by 27%.
  • Created and executed seasonal promotions by working with standard, contributing to 30% revenue boost during metric.
  • Trained 13 sales staff in cross-selling techniques, leading to a 81% increase in average purchase value.

Affiliations

  • Registered with the Society of Wine Educators (SWE) and completed ITIL in Spirits Specialist
  • Attended Wine Enthusiast Top 40 Under 40 Tastemakers event, building a network of influential spirits professionals
  • Member of the National Association of Convenience Stores (NACS) to better understand retail spirits distribution challenges
  • Volunteer speaker at standard’s Beverage Management course, discussing spirits sales strategies
  • Member of the Craft Beverage Expo for insights into innovating craft spirits marketing
  • Sponsor and participant in Tales of the Cocktail convention to raise brand awareness and network with industry leaders
  • Participant in ProWein Trade Fair, gaining exposure to international spirits trends and B2B connections
  • Society of Women Engineers
  • National Restaurant Association (NRA) affiliate, leveraging industry insights and best-practices for bar and restaurant partnerships
  • Association for Supply Chain Management (APICS)

Certifications

  • Pricing Strategy Optimization Certification by system
  • Cisco Certified Internetwork Expert (CCIE)
  • Certified Public Accountant
  • Certified Beverage Specialist (CBS) by Society of Wine Educators
  • Wine & Spirits Wholesaler Competence Certification by Meridian
  • Certified Brand Manager (CBM) by AIPMM
  • CompTIA Security+
  • Advanced Cicerone by Cicerone Certification Program
  • Certified Wine & Spirits Sales Representative (CWSSR) by Drinks Business Association
  • Certified National Account Manager by National Association of Sales Professionals

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