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Skills

  • B to B sales
  • Client portfolio management
  • Strategic account development
  • Closing high-value deals
  • Database management
  • Customer feedback analysis
  • Trained in consumer marketing
  • Customer satisfaction optimization
  • Multitasking in fast-paced environments
  • Consumer purchasing patterns analysis

Work Experiences

  • Averaged 13 sales calls closed each quarter.
  • Hired 10 sales representatives over a 6 months period.
  • Hired, supervised, and coached 11 employees on sales strategies to maximize performance.
  • Cut 18 months spending by 11% by using Workday to create effective budgets.
  • Worked hard to resolve one-of-a-kind and recurring complaints, as well as promote loyalty and improve operations.
  • Organized sales meetings for the staff to talk about development strategy, best practices, and process improvements.
  • Worked cross-functionally with headquarters, regional, and other teams across the country to ensure that the message and experience were consistent.
  • Increased sales revenues to $11 for procedure services by utilizing effective negotiating skills.
  • Developed and implemented new online marketing strategies that resulted in a 17% increase in sales.
  • Kept track of customer purchasing patterns, market conditions, and competitor actions in order to adjust strategies and meet sales targets.

Summaries

  • Manage 14+ accounts with a revenue of more than $10 per the past year.
  • Detail-oriented and committed to creating efficient environments in which to provide excellent service.
  • Accomplished at identifying emerging consumer trends and tailoring sales pitches, consistently achieving 73% above sales goals over a two years period.
  • Strict Spirits Sales Consultant with procedure supervisory experience of 8 years.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Successful Sales Manager with 9 years of experience in developing and increasing framework sales.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Over a 17-year career, I've built a strong track record as a performance-oriented sales leader.
  • Achieved a 38% increase in customer satisfaction ratings.
  • To achieve market penetration, expertise in marketing strategies, product promotion, and merchandising is required.

Accomplishments

  • Forged exclusive partnerships with local distilleries, ensuring first-to-market release on new products and driving 22% higher-than-average sales for new launches.
  • Revamped online store’s spirits selection with enhanced product descriptions, resulting in a 54% increase in e-commerce sales.
  • Created a referral program that successfully drove in 68% of new clients through existing customer networks.
  • Researched competitor product offerings and implemented differentiation strategies, resulting in a 16% decrease in customer loss rate.
  • Developed in-depth product knowledge through continuous education, resulting in receiving CPA and becoming the go-to expert on premium spirits.
  • Collaborated with wholesale partners to introduce 7 new SKUs to the market, generating an additional revenue of $13.
  • Received President's Club for exceeding quarterly sales targets by 58% for 2023.
  • Managed a portfolio of key customers, growing new business accounts by 16 in 2015.
  • Enhanced customer loyalty program, resulting in a 40% increase in repeat business over a the past year.
  • Leveraged CRM tools to locate and reactivate dormant accounts, leading to over 2 re-engaged accounts within one year.

Affiliations

  • Active member of the American Craft Spirits Association (ACSA)
  • Affiliation with International Wine & Spirits Guild, supporting continuous education in wine and spirits mastery
  • Attended Wine Enthusiast Top 40 Under 40 Tastemakers event, building a network of influential spirits professionals
  • Registered with the Society of Wine Educators (SWE) and completed ITIL in Spirits Specialist
  • Member of the Distilled Spirits Council of the United States (DISCUS)
  • Rotary International
  • Affiliate member of the American Marketing Association (AMA), with a focus on beverage branding strategies
  • Society of Human Resource Management
  • American Society of Safety Professionals
  • Member of the National Association of Convenience Stores (NACS) to better understand retail spirits distribution challenges

Certifications

  • Cisco Certified Internetwork Expert (CCIE)
  • Master of Spirits and Alcoholic Beverage Management by standard
  • Certified Specialist of Spirits (CSS) by Society of Wine Educators
  • Luxury Product Marketing Certification by Beacon Labs
  • Pricing Strategy Optimization Certification by system
  • Certified Sales Negotiator (CSN) by Sales and Marketing Executives International
  • Certified Packaging Specialist (CPS) for Spirits by Beacon Labs
  • SHRM Certified Professional (SHRM-CP)
  • Wine & Spirits Wholesaler Competence Certification by Meridian
  • CompTIA Security+

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