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Skills

  • Social media strategy development
  • Video Editing for Social Media (Reels, YouTube Shorts)
  • Creative Brief Writing and Execution
  • Content creation and curation
  • Paid Social Media Advertising (Facebook, Instagram)
  • Online reputation management
  • User-Generated Content Strategy
  • Lead Generation via LinkedIn
  • Influencer partnership management
  • Follower Growth and Community Building

Work Experiences

  • Created custom visuals.
  • Created content for Instagram Reels and YouTube Shorts.
  • Achieved a 20% boost in post-event surveys.
  • Achieved 34% growth in followers.
  • Collaborated with graphic designers and video editors to create custom visuals that improved overall brand image and increased post engagement rates by 63%.
  • Attracted 5 participant entries.
  • Achieved $4 in direct sales.
  • Achieved growth in two years.
  • Interacted with fans by responding to their questions and comments.
  • Achieved a ROAS of 24%.

Summaries

  • Achieved measurable growth in engagement.
  • Cut down response times by 48%.
  • Achieved a 68% improvement in ROAS for Facebook and Instagram ads.
  • Achieved a 56% boost in followers.
  • Achieved 29% positive sentiment retention.
  • Conducted in-depth competitor analysis.
  • Attracted over 4 participant entries.
  • Created a lead-generation campaign.
  • Achieved a 59% improvement in response time.
  • Data-driven Social Media Freelancer with a talent for executing influencer partnerships that result in measurable engagement growth. Increased customer testimonials by 14 through optimized UGC campaigns that demonstrate brand trust and validation.

Accomplishments

  • Incorporated customer feedback from Instagram Polls to tweak product messaging leading to 28% higher satisfaction scores in post-purchase surveys.
  • Increased Instagram post engagement by 31% through optimized use of visual storytelling and strategic hashtag implementation.
  • Redesigned Facebook Ads strategy using the latest A/B testing methods to reduce Cost Per Click (CPC) by 82% and increase shares by 17 times.
  • Collaborated with the content team to write and publish SEO-friendly blog posts that generated a 28% uplift in website traffic.
  • Created carousel posts on Instagram that boosted content shares by 77% and improved overall follower growth for Beacon Labs.
  • Created video content on YouTube supported by keyword research, expanding long-tail keyword targeting and achieving 77% more views per video.
  • Monitored social media mentions using Microsoft Excel, responding to customer inquiries and resolving 61% of issues within 16 hours.
  • Optimized LinkedIn Ads for a B2B campaign, reducing Cost Per Lead (CPL) by 72% and increasing click-through rates (CTR) by 14 points.
  • Leveraged Instagram influencer partnerships to increase inbound leads by 11 and lower overall acquisition costs by 20%.
  • Designed an influencer partnership program for Vantage that grew social reach by 56% and increased user-generated content.

Affiliations

  • Recipient, American Advertising Federation (AAF) Award for Social Media Campaign Excellence
  • Affiliate, Global Social Media Freelancers Network
  • Enrolled, LinkedIn Learning Path - Social Media Marketing for Business
  • Member, Content Marketing Institute (CMI)
  • Member, Freelancers Union - Creative Professionals Branch
  • Graduate, Facebook Careers Social Media Manager Training
  • Collaborator, Hootsuite Social Media Advocate Program
  • Active Member, American Marketing Association (AMA) - Social Media Division
  • Attendee, VidCon Conference for Online Video Content Creators
  • Member, Online News Association (ONA) - Social and Digital Media Branch

Certifications

  • Social Media Analytics & Reporting Certification – Ironclad Systems (2015)
  • Facebook Certified Digital Marketing Associate – Northwind
  • Facebook Certified Media Planning Professional – Facebook
  • Marketing with TikTok Ads Certificate – Summit Group
  • Certified Influencer Marketing Professional – Summit Group
  • Video Marketing Specialization Certification – Meridian
  • Online Social Advertising Certification – Simplilearn
  • Certified Digital Marketing Professional (DMP) – Digital Marketing Institute
  • Advanced Copywriting for Social Media – Microsoft Excel
  • Instagram Marketing Essentials Certificate – Lakeside Partners

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