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Skills

  • Customer feedback analysis
  • KPI Reporting and Data Analysis
  • Viral Marketing Campaign Design
  • Video Editing for Social Media (Reels, YouTube Shorts)
  • Customer Service via Social Media
  • Campaign Budget Management
  • CTR (Click-Through Rate) Improvement
  • Facebook Messenger Bot Creation
  • Online reputation management
  • Audience Engagement Tactics

Work Experiences

  • Achieved a 26% ROI boost.
  • Coordinated social media contests.
  • Created content for Instagram Reels and YouTube Shorts.
  • Attracted 5 participant entries.
  • Created index-worthy blog content.
  • Built a robust social content calendar and maintained consistent posting schedules across 11 platforms to boost brand visibility.
  • Achieved 74% growth in engagement.
  • Created a successful holiday e-commerce campaign.
  • Created authentic brand endorsements.
  • Boosted brand visibility.

Summaries

  • Acquired 16 new customers within 18 months.
  • Achieved a 56% boost in followers.
  • Creative and results-oriented Social Media Freelancer.
  • Created tailored content.
  • Collaborative Social Media Freelancer.
  • Collaborative Social Media Freelancer with expertise in working alongside graphic designers and video editors to elevate visual content quality. Increased social media engagement by 56% through the integration of compelling visuals.
  • Cut down response times by 48%.
  • Active problem-solver in social media marketing, with skills that range from content creation to ad budget management. Spearheaded campaigns that increased brand engagement by 72% within 11 months.
  • Accomplished Social Media Freelancer with a focus on engaging users and enhancing brand loyalty through tailored content. Achieved a 77% improvement in response time by implementing automated messaging solutions, streamlining customer interactions.
  • Accomplished Social Media Freelancer.

Accomplishments

  • Optimized LinkedIn Ads for a B2B campaign, reducing Cost Per Lead (CPL) by 72% and increasing click-through rates (CTR) by 14 points.
  • Ran a Google Ads retargeting campaign in conjunction with Facebook Ads, achieving a 57% higher conversion rate in Q10 of 2021.
  • Incorporated customer feedback from Instagram Polls to tweak product messaging leading to 28% higher satisfaction scores in post-purchase surveys.
  • Designed an influencer partnership program for Vantage that grew social reach by 56% and increased user-generated content.
  • Collaborated with the content team to write and publish SEO-friendly blog posts that generated a 28% uplift in website traffic.
  • Leveraged Instagram influencer partnerships to increase inbound leads by 11 and lower overall acquisition costs by 20%.
  • Led the launch of a LinkedIn article series focused on industry trends that yielded 17% increase in profile views and connections to Beacon Labs.
  • Created a social media calendar for 10 platforms, maintaining consistent posting and seeing a 67% rise in monthly engagement.
  • Led a paid LinkedIn ad strategy for a B2B client that achieved 5 lead conversions and resulted in 63% improvement in proposed meetings.
  • Increased Instagram post engagement by 31% through optimized use of visual storytelling and strategic hashtag implementation.

Affiliations

  • Attendee, Social Media Marketing World Annual Conference 2015
  • Member, International Association of Business Communicators (IABC)
  • Certified, Sprout Social Marketing Foundations Course
  • Participant, Adobe Digital Marketing Learning Program
  • Member, National Association for Media Literacy Education (NAMLE)
  • Founder, Local Social Media Managers Networking Group Columbus
  • Graduate, Facebook Careers Social Media Manager Training
  • Certified Professional, Facebook Blueprint Certification Program
  • Contributor, Social Media Today Community
  • Member, Digital Marketing Institute (DMI) - Social Media Branch

Certifications

  • Facebook Certified Digital Marketing Associate – Northwind
  • Marketing with TikTok Ads Certificate – Summit Group
  • Online Social Advertising Certification – Simplilearn
  • Facebook Certified Media Planning Professional – Facebook
  • LinkedIn Marketing Solutions Fundamentals – LinkedIn
  • Certified Influencer Marketing Professional – Summit Group
  • SEO Fundamentals Certification – Google or Ironclad Systems
  • Social Media Analytics & Reporting Certification – Ironclad Systems (2015)
  • Google Ads Video Certification – metric
  • HubSpot Social Media Marketing Certification – HubSpot Academy

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