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Skills

  • Database management
  • Maximizing return on ad spend (ROAS)
  • Cross-platform social media campaign execution
  • Campaign management
  • Branding
  • Influencer collaboration and outreach
  • Instagram marketing strategy
  • Customer demographics
  • Budgeting
  • Competitor social media audits

Work Experiences

  • Entered framework data into Workday databases, streamlining analysis procedures for speed and precision.
  • Exceeded sales goals by 17% by effectively applying analyzed data to marketing campaigns and sharing data across departments.
  • Collaborated with design and editorial teams to create visually compelling assets that amplified click-through rates by 62%.
  • Looked at demographic data to determine the best targets, competitor offerings, and persuasion tactics.
  • Collaborated with PR and Marketing departments.
  • Tracked initiative data and tweaked marketing campaigns, which resulted in a 13% increase in sales.
  • Updated framework procedures to address data collection and analysis issues, resulting in program.
  • Captured 8% of previously lost customers.
  • Achieved 11% unified brand voice across all platforms.
  • Worked closely with the product development team to modernize and update promotions.

Summaries

  • Excellent attention to detail as well as a creative mindset.
  • Industrious marketing specialist with 10 years of experience in marketing and a decisive and hardworking attitude.
  • Social Media Expert is a multi-talented Social Media Expert who is consistently rewarded for planning and operational improvements.
  • Attained 30% follower growth in three years.
  • For consistent, high-quality results, establishes clear standards and enforces protocols.
  • Accomplished in leading influencer marketing initiatives that have led to high-impact results, including a 31% follower growth in one year.
  • Achieved high impact results.
  • Achieved engagement boosts of up to 48%.
  • Achieved a follower increase of 60%.
  • Dedicated to thorough and accurate research.

Accomplishments

  • Implemented social ad techniques that increased product inquiries by 49% and improved lead-to-conversion rates by 15%.
  • Reduced cost-per-click (CPC) by 39% for Facebook ads, significantly lowering ad spend while increasing overall conversions.
  • Orchestrated an Instagram giveaway that generated 7 entries and boosted followers by 64% over the course of 17 weeks.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Collaborated with team of 16 in the development of initiative.
  • Partnered with influencers for a branded campaign that earned 13 impressions and contributed to a 15% increase in product sales.
  • Used A/B testing and analytics tools to optimize Facebook Ads campaigns, resulting in 80% higher conversion rates within 10 weeks.
  • Resolved product issue through consumer testing.
  • Strategically grew online community from 12 to 12 users, leading to a 46% increase in direct sales.
  • Increased video viewership by 36% across TikTok and YouTube by adopting a data-driven content posting strategy.

Affiliations

  • American Medical Informatics Association
  • Involved with the International Association of Business Communicators (IABC)
  • Society of Human Resource Management
  • Google Ads certified professional for Social Media Strategy
  • Affiliated marketer in the CreatorIQ Influencer Academy
  • Freemason
  • Certificate holder from Hootsuite Academy for Social Media Management
  • Affiliated with the American Marketing Association (AMA)
  • Partner in the Digital Marketing Alliance (DMA)
  • Member of the Society for New Communications Research (SNCR)

Certifications

  • Snapchat Advertising Essentials Certification by Vantage
  • Certified Public Accountant
  • Facebook BluePrint Certification in Media Buying
  • ServSafe
  • Google Certified Professional Cloud Architect
  • Facebook Pixel Certification by Northwind
  • Brandwatch Certified Practitioner
  • TikTok Marketing Growth Certification by Ironclad Systems
  • HubSpot Content Marketing Certification
  • Hootsuite Platform Certification

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