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Skills

  • B to B sales
  • Client Retention Strategies
  • Systems and software programs
  • National account management
  • Solution selling
  • Coaching and mentoring
  • Custom sales presentations
  • New business development
  • Price negotiation for large-scale events
  • Process improvement in sales operations

Work Experiences

  • Kept track of customer purchasing patterns, market conditions, and competitor actions in order to adjust strategies and meet sales targets.
  • Initiated new product launch sales and marketing plans, including developing sales, distribution, and media strategies.
  • Worked hard to resolve one-of-a-kind and recurring complaints, as well as promote loyalty and improve operations.
  • Maintaining and applying current knowledge of sales, promotions, and policies regarding payments, exchanges, and security practices drove business success.
  • Revenue models, process flows, operations support, and customer engagement strategies were all under my control.
  • Cut costs by 5% through client and distributor price negotiations.
  • Oversaw the work of an efficient administrative team responsible for maintaining accurate sales, inventory, and order records.
  • Hired 15 sales representatives over a several months period.
  • Managed a team of 4 people who sold system products and services worth more than $2.
  • Accomplished this in 2015.

Summaries

  • A results-oriented SMERF Sales Manager with an impressive history of achieving growth in both room block sales and multi-day conference bookings. Expert in tailoring event proposals and negotiating national contracts to drive profitability.
  • Achieved growth in multi-day conference bookings.
  • Dedicated to streamlining processes while maximizing employee potential.
  • Adept at growing weekend occupancy.
  • Achieved 14 new group bookings in 2015.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Costs were consistently reduced while profits were increased.
  • Achieved growth in room block sales.
  • Accomplished SMERF Sales Manager.
  • Accomplished SMERF Sales Manager driven to lead sales teams to achieve record-setting revenue gains. Manage 12+ accounts, generating more than $9 in revenue per one year.

Accomplishments

  • Led a cross-departmental initiative that resulted in a 79% increase in weekend occupancy by focusing on high-margin SMERF segments.
  • Tracked and measured ROI on SMERF-targeted email campaigns, leading to an 67% increase in engagement and $5,000 in bookings.
  • Resolved product issue through consumer testing.
  • Developed and executed targeted sales strategies for SMERF clients, achieving 51% revenue growth in method.
  • Prepared and delivered comprehensive quarterly sales reports for senior leadership, aligning SMERF strategies with broader business goals.
  • Coordinated sales efforts with the marketing department, contributing to a 24% improvement in total event bookings from the SMERF sector.
  • Secured partnerships with philanthropic groups which led to 15 contracted events and $$125,000 in revenue within 12 months.
  • Collaborated cross-functionally between sales, events, and finance teams to optimize revenue streams, achieving 77% improvement in profits over the past year.
  • Secured multi-year contracts with key clients within the SMERF vertical, ensuring consistent annual revenue increases of $8.
  • Collaborated with regional sales teams to introduce new promotional offers, leading to 64% growth in meeting space bookings.

Affiliations

  • American Association of People with Disabilities (AAPD)
  • Hospitality Sales and Marketing Association International (HSMAI)
  • Society of Government Meeting Professionals (SGMP)
  • Society of Military Veterans Services (SMVS)
  • Religious Conference Management Association (RCMA)
  • American Society of Association Executives (ASAE)
  • Certified Government Meeting Professional (CGMP)
  • Conference Managers Association (CMA)
  • American Society of Safety Professionals
  • American Hotel & Lodging Association (AHLA)

Certifications

  • Event & Venue Management Certificate from category
  • Google Certified Professional Cloud Architect
  • Certified Public Accountant (CPA)
  • Certified Event Planning Specialist (CEPS) by International Association of Professions Career College
  • Hotel Revenue Management Certification (HRMC) by HSMAI
  • Event Design Certificate Program (EDCP) by MPI Academy
  • Certified Business Analysis Professional (CBAP)
  • Certified Hotel Administrator (CHA) by American Hotel & Lodging Educational Institute
  • Certified Government Meeting Professional (CGMP) by SGMP
  • SHRM Certified Professional (SHRM-CP)

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