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Skills

  • Operational improvement
  • Usability testing
  • Client communication and presentation
  • Product lifecycle management
  • Customer service
  • First Aid/CPR
  • Cross-functional team leadership
  • Digital Marketing Design Integration
  • Art direction
  • Design Team Mentorship

Work Experiences

  • Collaborated with external agencies.
  • Collaborated with marketing and development teams to create a seamless brand identity for Asana across digital and print platforms.
  • Defined the visual identity and brand guidelines for Beacon Labs, leading to a 28% increase in brand recognition across Raleigh.
  • Achieved a 54% lift in customer acquisition.
  • Defined visual identity and brand guidelines for Harbor & Co..
  • Was in charge of the framework division's production, circulation, marketing, advertising, and new product development, among other things.
  • Collaborated with cross-functional teams.
  • Captured the Innovation Award.
  • Championed accessibility in digital projects.
  • Created a program to promote new managers from within the company, resulting in a more cohesive management structure.

Summaries

  • Forward-thinking Senior Executive with a track record of success in Miscellaneous over the course of a 7-year career.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Aligned design with business goals.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Achieved results in under one year.
  • Strong leadership has a track record of improving operations and boosting financial health.
  • Achieved 85% brand awareness growth.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Boosted user satisfaction.
  • Achieved project milestones ahead of schedule.

Accomplishments

  • Led visual redesign for Ironclad Systems’s e-commerce platform overhaul, doubling online bookings and spearheading a revenue increase of $8 in 2022.
  • Facilitated training sessions on up-to-date design tools and trends, improving team skillsets and design output quality by 41%.
  • Documented and resolved initiative which led to metric.
  • Facilitated design thinking workshops for colleagues, helping departments innovate creative solutions that increased customer adoption by 49%.
  • Received ITIL in UX Design, applying new methodologies which contributed to Summit Group’s product gaining a 50% market share.
  • Optimized UI/UX through methodical A/B testing, increasing mobile app user retention rate by 59% over the span of two years.
  • Refined design workflows through task automation tools, reducing time spent on repetitive tasks by 15% and boosting overall project efficiency.
  • Achieved a reduction in design feedback loops by introducing collaborative prototyping tools, cutting review time by 11 days.
  • Collaborated closely with front-end developers to ensure a seamless handoff of UI/UX elements, improving product delivery speed by 20%.
  • Led the creative direction for marketing campaigns across multiple channels, boosting ad click-through rates by 59%.

Affiliations

  • InVision Design Leadership Forum
  • International Association of Designers (IAD)
  • Association of Information Technology Professionals
  • Freemason
  • Global Association for Creative Advertising (D&AD)
  • Society of Women Engineers
  • Society of Illustrators framework
  • Association of Registered Graphic Designers (RGD)
  • Graphic Artist Guild
  • Product Development and Management Association (PDMA)

Certifications

  • Certified Information Architecture Professional - Meridian, 2015
  • Customer Experience (CX) Transformation Certification - 2022, Harbor & Co.
  • Certified Public Accountant (CPA)
  • Certified Design Systems Manager - 2016, Northwind
  • Cisco Certified Network Associate (CCNA)
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Certified UI/UX Specialist - Summit Group, 2018
  • Meta Certified Digital Marketing Associate (2019)
  • Apple Certified Pro - Final Cut Pro X - 2016
  • Adobe Certified Associate (ACA) in Graphic Design & Illustration, 2019

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