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Skills

  • Content creation for media kits
  • Communications
  • Digital publicity strategy
  • Team management
  • Information gathering and analysis
  • Supervision
  • Digital media analytics
  • Brand consistency across channels
  • Business correspondence
  • Business operations

Work Experiences

  • Collaborated on multimedia productions.
  • Adjusted strategies on-the-fly for better results.
  • Coordinated positive coverage for Meridian in major outlets such as metric, raising the company's share of voice by 35%.
  • Addressed a product safety issue.
  • Authored press releases and media alerts.
  • Achieved significant audience engagement.
  • Collaborated with cross-functional teams, including marketing and sales, to align publicity messaging, driving 26% increase in customer inquiries within 6 months.
  • Authored and approved press releases and media alerts for 3 events, achieving 20% accuracy of message delivery and ensuring coverage by leading media.
  • Achieved $11 in earned media value.
  • Had an excellent attendance record and was always on time for work.

Summaries

  • Strengths in risk assessment and performance reporting backed up by Miscellaneous training.
  • Authored impactful press releases.
  • Boosted user engagement through collaborations with influencers.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Adept in strategizing media campaigns.
  • Boosted client visibility.
  • Adaptive and solution-oriented Senior Director.
  • Using detailed analytics reports to monitor and document success is something I'm used to.
  • Adept at leading crisis communications teams.
  • Authors speeches, press releases, and marketing materials with ease.

Accomplishments

  • Led efforts to secure invitation-only media events that garnered 2 media attendees from top outlets, increasing coverage by 38%.
  • Achieved 49% growth in media placements within top-tier outlets including standard, enhancing overall brand exposure.
  • Successfully negotiated prime editorial placements in method, enhancing company visibility by 23%.
  • Drove an integrated publicity effort that improved brand perception by 46% as evidenced by metric.
  • Initiated and executed press tours targeting key media markets, increasing brand visibility by 77% in one year.
  • Set KPIs to measure the impact of all publicity efforts, improving campaign effectiveness and ROI by 27%.
  • Designed crisis communication plans that mitigated the impact of negative PR incidents, reducing potential brand damage by 41% within 3 days.
  • Collaborated with team of 2 in the development of metric.
  • Collaborated closely with internal stakeholders in sales and product divisions, ensuring unified communication for new product launches.
  • Resolved product issue through consumer testing.

Affiliations

  • Association for Computing Machinery
  • Freemason
  • American Medical Informatics Association
  • Society of Human Resource Management
  • National Communication Association (NCA)
  • Digital Analytics Association (DAA)
  • Toastmasters
  • Academy of Interactive & Visual Arts (AIVA)
  • International Council of Nurses
  • Cinema Audio Society (CAS)

Certifications

  • Content Marketing Institute (CMI) Content Strategy Certified Specialist
  • SHRM Senior Certified Professional (SHRM-SCP)
  • ServSafe
  • Press and Media Relations Certification from procedure
  • First Aid/CPR Certified
  • Publicity in the Digital Age Certification from category
  • Certified Crisis Communications Professional (CCCP) from procedure
  • CompTIA Network+
  • Certified Media Buyer by Media Education Association
  • Cisco Certified Internetwork Expert (CCIE)

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