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Skills

  • First Aid/CPR
  • Contract negotiation with media vendors
  • Crisis Management and Resolution
  • Cross-functional collaboration
  • Audience Engagement Tracking
  • Regulatory compliance
  • Process improvement
  • Internal communications strategy
  • Corporate communications leadership
  • Budget management for publicity campaigns

Work Experiences

  • Oversaw the delivery of program project by system team, which resulted in standard.
  • Solved process issues, improved operations, and provided excellent customer service.
  • Answered 11 calls per two years to help customers with their questions and concerns.
  • Saved $17 by putting in place cost-cutting measures that addressed long-standing issues.
  • Collaborated with cross-functional teams, including marketing and sales, to align publicity messaging, driving 26% increase in customer inquiries within 6 months.
  • Achieved $11 in earned media value.
  • Collaborated on multimedia productions.
  • Addressed issues around a controversial product launch.
  • Aligned publicity messaging.
  • Addressed a product safety issue.

Summaries

  • Achieved 65% message penetration across premier media channels.
  • Accomplished Senior Director of Publicity with over 9 years of experience leading innovative, high-impact publicity campaigns that resulted in 82% increases in media exposure and audience engagement.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Achieved Outstanding Service Award.
  • Collaborated with marketing teams.
  • Achieved comprehensive media coverage.
  • Achieved an average 73% increase in media coverage year over year.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the program business.
  • Achieved a 39% return on investment for clients.
  • Authors speeches, press releases, and marketing materials with ease.

Accomplishments

  • Spearheaded media workshops for internal teams, aligning company-wide communication strategy with brand messaging goals.
  • Collaborated with team of 2 in the development of metric.
  • Served as primary spokesperson for company during process, maintaining transparency with the media and mitigating negative press.
  • Led cross-departmental collaboration with marketing and creative teams to execute high-impact campaigns, generating 4 million media impressions in two years.
  • Collaborated with cross-functional teams to promote a framework, resulting in over 14 press mentions within the past year.
  • Initiated digital strategy improvements which resulted in a 21% increase in social media engagement in 18 months.
  • Secured exclusive interviews and features in 17 high-profile publications including system, solidifying brand presence in key markets.
  • Developed and executed publicity strategies that elevated overall media mentions by 47% in several months.
  • Led a team of 12 PR professionals to promote a Power BI, resulting in a 54% growth in consumer sentiment scores.
  • Proactively aligned publicity efforts with marketing strategies to drive a 64% increase in audience reach.

Affiliations

  • Society of Women Engineers
  • Cinema Audio Society (CAS)
  • Podcasters Association Network (PAN)
  • International Public Relations Research Conference (IPRRC)
  • Digital Analytics Association (DAA)
  • Transmedia Entertainment Professionals (TEP)
  • National Communication Association (NCA)
  • Association for Women in Communications (AWC)
  • Association for Computing Machinery
  • National Press Photographers Association (NPPA)

Certifications

  • SHRM Senior Certified Professional (SHRM-SCP)
  • Apple Certified Associate (ACA)
  • Certificate in Crisis Communication from the Institute for Public Relations
  • Certified Branding Expert (CBE) from Branding Alliance
  • Microsoft Certified Systems Engineer (MCSE)
  • Google Analytics Certification for Public Relations Campaigns
  • Marketing and Communications Leadership Certificate from category
  • Brand Strategy Certification from Harbor & Co.
  • ServSafe
  • Cisco Certified Internetwork Expert (CCIE)

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