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Skills

  • Influential Presentation Skills
  • Strategic Sponsorship Planning
  • Client relationship management
  • Lead Generation & Prospecting
  • Sales pipeline development
  • Sales target achievement
  • Sponsorship Tier Development
  • Mentorship & Sales Coaching
  • Custom Sales Presentation Creation
  • Event Revenue Optimization

Work Experiences

  • Prepare and deliver custom proposals for each potential deal.
  • Created custom sponsorship presentations tailored to client goals, achieving a 80% conversion rate.
  • Co-created digital solutions for sponsor branding at virtual events, driving $9 in new revenue streams.
  • Collaborated with international offices.
  • Achieved $12 in sponsorship revenue.
  • Developed case studies on successful sponsorship campaigns, resulting in new business opportunities and a 45% increase in landing page conversions.
  • Achieved a 84% reduction in event operational costs.
  • Co-created digital solutions for sponsor branding.
  • Boosted engagement by 61%.
  • Use a consultative approach when cold calling.

Summaries

  • Boosted engagement rates by 51%.
  • Developed sponsorship packages.
  • Advanced knowledge in consulting with C-level executives.
  • Drove growth by 24%.
  • Accomplished Sales Manager specializing in sponsorship deals.
  • Driven Sales Manager skilled at closing premium sponsorships for high-profile events like metric, contributing an additional $5 in event revenue.
  • Boosted retention and satisfaction.
  • Accomplished Sales Manager specializing in sponsorship deals with over 8 years of experience driving revenue growth through strategic partnerships and contract negotiations.
  • Deep understanding of market trends.
  • Achieved 84% growth in premium tier deals.

Accomplishments

  • Created and distributed targeted marketing decks for potential sponsors, achieving a 40% boost in lead-to-contract conversion rates.
  • Reduced sponsorship acquisition costs by 54% through the implementation of networking strategies during industry conferences.
  • Monitored and adjusted sponsorship selling practices based on market trends, resulting in a net increase of 68% in new business from untapped markets.
  • Built and nurtured relationships with key industry leaders within Miscellaneous, leading to exclusive sponsorship deals totaling $24,000.
  • Negotiated and secured multi-year sponsorship deals, boosting overall sponsorship revenue by 28% over 2018.
  • Outsourced digital marketing campaigns to increase sponsor lead generation, reducing overall marketing spend by 27% while securing 15 high-value deals.
  • Facilitated the training of sales teams on cutting-edge sponsorship technologies and lead tools, improving new sponsor acquisition by 15%.
  • Reduced contract negotiation periods by 17 days on average through the introduction of streamlined processes and sponsor-specific proposal adjustments.
  • Forecasted revenue trends during sponsorship negotiations, resulting in an increase of $205,000 over quarterly projections.
  • Expanded sponsorship portfolio by 83% by leveraging market analysis, contributing to a 14 year-on-year revenue growth.

Affiliations

  • Affiliate Member, Women in Revenue Leadership Collective
  • Enrolled in Revenue Management Masterclass, program
  • Professional Development Course, Sponsorship Sales Strategy at initiative
  • Active Member, Global Corporate Sponsor Network
  • Panel Speaker, International Sponsorship Development Forum 2024
  • Delegate, International Sports Sponsorship Conference 2015
  • Member, American Association of Advertising Agencies (4A’s)
  • Chapter President, Corporate and Event Sponsorship Professionals Boston
  • Member, Business Marketing Association Austin
  • Active Member, International Events & Sponsorship Industry

Certifications

  • Certified Salesforce Consultant – metric
  • Revenue Growth Management Certification - Ironclad Systems
  • Certificate in Strategic Sales Management - procedure
  • Higher Education Sales Certification - Beacon Labs
  • Corporate Sales & Sponsorship Manager Certification - Northwind
  • Event Sponsorship Strategy Certification - Ironclad Systems
  • Event Marketing Strategy Certification - Salesforce
  • Certificate in Analytics and KPI Metrics - Summit Group
  • Account-Based Marketing Certification - Ironclad Systems
  • Certified Sponsorship Professional (CSP) – Northwind

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