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Skills

  • Operational improvement
  • Regulatory compliance
  • Process improvement
  • MS Office
  • Cost-per-lead reduction strategies
  • Marketing automation technology implementation
  • Data analysis and insight generation
  • Vendor relationship management
  • First Aid/CPR
  • Customer data integration

Work Experiences

  • Used troubleshooting to fix problems with systems and programs.
  • Achieved savings over several months.
  • Cut marketing reporting time from 8 days to 4 hours.
  • Collaborated with IT to deploy a comprehensive data lake solution, facilitating 10% faster retrieval of customer insights.
  • Improved and rebuilt computer systems, resulting in a 6% increase in business end-user efficiency.
  • Provided extensive QuickBooks training, imparting knowledge of best practices for data security and error reduction.
  • Designed customer journey workflows that reduced churn by 39% through tailored digital marketing tactics.
  • Conducted a MarTech maturity assessment that helped Harbor & Co. Reduce tech operational costs by $18 over 18 months.
  • Collaborated with IT to deploy a data lake solution.
  • Designed customer journey workflows.

Summaries

  • Achieved a 48% increase in inbound leads.
  • Boosted engagement.
  • Achieved 61% improvements in team productivity.
  • Boosted campaign visibility.
  • Brings expertise in creating dynamic segmentation strategies that foster a 39% increase in lead conversion rates, tailored for client expansion in the the Southwest sectors.
  • Delivered presentations to decision-makers with recommendations that included project benefits, cost estimates, and system and process data.
  • Achieved 2% reductions in cost-per-click.
  • Co-authored roadmaps for Brightline.
  • Workday and Microsoft Excel expert.
  • Boosted lead management efficiency by 39%.

Accomplishments

  • Developed SEO strategies that significantly improved organic search ranking, achieving 28% increase in web traffic over 10 months.
  • Established a KPI-driven performance tracking system for Beacon Labs, enhancing MarTech ROI reporting across 18 regions.
  • Consulted on the design of a new customer data platform (CDP) system, improving customer segmentation accuracy by 16%.
  • Devised and led SEO/SEM revamp that enhanced method rankings from system to program, generating a 85% rise in new user sessions in 5 months.
  • Crafted personalized customer journeys through QuickBooks, driving 38% uplift in conversion rates for Beacon Labs.
  • Spearheaded cross-department workshops on MarTech best practices, equipping 9 staff with critical data segmentation and analytics skills.
  • Executed full implementation and training of program, enabling Brightline to see a 28% increase in operational efficiency.
  • Orchestrated a cross-functional team to optimize the company’s MarTech stack, reducing budgeted technology expenses by 78%.
  • Developed and implemented an omnichannel marketing strategy using Tableau, increasing lead generation by 68% in 15 months.
  • Tracked marketing campaigns across 17 digital channels, improving time-to-insight for media optimizations by 23%.

Affiliations

  • Customer Experience Professionals Association (CXPA)
  • Google Analytics Certified Professional Network
  • Customer Data Platform Institute (CDPI)
  • Society of Women Engineers
  • Quantified Communications Institute
  • Lions Club
  • Digital Analytics Association (DAA)
  • American Marketing Association
  • Business Marketing Association (BMA)
  • Association of National Advertisers (ANA)

Certifications

  • Salesforce Administrator Certification - standard
  • Salesforce Marketing Cloud Consultant Certification – Salesforce
  • Scalable Growth Marketing with API Integration, procedure
  • First Aid/CPR Certified
  • Google Analytics Individual Qualification (GAIQ) - Google
  • Marketo Certified Expert, Marketo
  • Adobe Analytics Business Practitioner Expert, Adobe
  • Content Marketing Strategy Certification, CMI
  • Salesforce
  • Data Science for Digital Marketing, framework

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