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Skills

  • Customer relationship management (CRM) proficiency
  • Process improvement
  • Data analysis for event performance
  • Experiential marketing techniques
  • Inventory management for promotional materials
  • Marketing strategy execution for product promotions
  • Supervision
  • Creative problem solving during event execution
  • Relationship development
  • Budget management for promotional campaigns

Work Experiences

  • Collaborated with graphic designers to create visually striking marketing materials, boosting promotion sign-ups by 79%.
  • Collaborated with cross-functional teams.
  • Boosted lead generation by 18%.
  • Boosted promotion sign-ups by 16%.
  • Boosted foot traffic for product trials by 82%.
  • Conducted distribution during high-traffic events.
  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Analyzed event performance metrics.
  • Achieved 38% customer engagement increase.
  • Contributed to refining marketing strategies.

Summaries

  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the metric business.
  • Achieved revenue growth of 31%.
  • Adept in market share analysis, with a history of driving brand visibility in highly competitive markets and delivering 39% year-over-year growth.
  • Offering 16 years of client promotion and contract negotiation experience.
  • Promotional Representative is a multi-talented Promotional Representative who is consistently rewarded for planning and operational improvements.
  • Booking Agent with a passion for finding the right projects for category performers.
  • Having a solid reputation as a tough negotiator and client advocate.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Clear understanding of vendor management and risk assessment as well as performance reporting training.
  • Adept at organizing cross-promotional efforts, driving 79% revenue increases by partnering effectively with local brands and businesses for mutual growth.

Accomplishments

  • Managed a promotional calendar for 16 events, optimizing timelines and reducing scheduling conflicts by 33%.
  • Partnered with influencers and bloggers, amplifying event reach by 84% and driving sales of featured products.
  • Leveraged data analysis tools to assess the success of framework and adjusted tactics, achieving a 75% improvement in effectiveness by 2016.
  • Successfully launched 9 promotional events in Columbus, driving a 49% growth in brand engagement and sales.
  • Collaborated with creative teams to design and implement promotional graphics, increasing engagement across social media platforms by 28%.
  • Collaborated with team of 10 in the development of program.
  • Collaborated with sales teams to deploy promotional strategies that resulted in achieving 46% of quarterly sales goals ahead of schedule.
  • Revamped marketing collateral and promotional materials, which contributed to a 46% increase in brand recall.
  • Implemented targeted promotional campaigns across 2 locations, boosting brand visibility and generating 51% increase in quality leads.
  • Monitored competitor tactics and identified key market opportunities, resulting in a 15% reduction in customer churn.

Affiliations

  • Underscore PR Network - Actively engaged in improving coordination between promotional representatives and media for greater event visibility.
  • Creative Problem Solvers Network - Member since 2017, developing skills in overcoming logistical challenges during promotional event execution.
  • National District Export Council - participated in discussions on cross-industry brand collaboration and local partnerships to drive sales.
  • American Society of Safety Professionals
  • Association of Information Technology Professionals
  • Experiential Marketing Forum - Actively involved in discussions surrounding the use of technology to optimize consumer engagement during events.
  • National Association of Sales Professionals (NASP) - Completed training to optimize revenue growth by leveraging in-person promotional tactics.
  • Certified Trade Show Marketer (CTSM) program - Completed certification for advanced planning and execution of promotional trade shows.
  • International Association of Administrative Professionals
  • Freemason

Certifications

  • Certified Communication and Public Speaking Specialist - Ironclad Systems
  • Certified Data-Driven Marketing Professional – Beacon Labs
  • SHRM Certified Professional (SHRM-CP)
  • Advanced Social Media Brand Promotion Certification - Workday
  • Certified Customer Engagement Specialist – Harbor & Co.
  • Certified Public Accountant (CPA)
  • Certified Business Analysis Professional (CBAP)
  • Certified Sales Professional (CSP) - Ironclad Systems
  • Apple Certified Associate (ACA)
  • Cisco Certified Network Associate (CCNA)

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