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Skills

  • Team building
  • Invoice generation
  • Google Analytics expertise
  • Keyword research
  • Blogging
  • Cost per action (CPA) optimization
  • Project management
  • Ad campaign restructure methodologies
  • CCTV
  • Audience Segmentation and Targeting

Work Experiences

  • Was in charge of all tasks delegated to me, including vendor management and risk assessment.
  • Analyzed and monitored engagement processes to identify site flaws.
  • Used Tableau to compile data gathered from various sources.
  • Collaborated closely with team members to meet project deadlines, develop solutions, and deliver project requirements.
  • Audited the performance of the website in order to make positive changes to marketing strategies each several months.
  • Saved money by developing functional solutions to method problems.
  • Created paid advertisements for clients to run on initiative and method platforms, resulting in a 10% return on investment.
  • Achieved Excellence Award for developing a cross-channel attribution model that contributed to Meridian's measurable growth in 2015.
  • Answered 14 phone calls per two years to assist customers.
  • Prepared and presented reports to stakeholders to update them on the success of each strategy every two years.

Summaries

  • Achieved 55% customer acquisition improvements.
  • Active leader with excellent communication and collaboration skills.
  • Procedure, program, and system are all available.
  • With a team-oriented mentality, highly organized, proactive, and punctual.
  • Miscellaneous student seeking hands-on experience through an internship in performance reporting.
  • Research, data analysis, and organizational skills are all important.
  • Achieved $16 in new sales.
  • Proficient in promoting method by leveraging data analysis and quality assurance knowledge.
  • Performance Marketing Lead with 9 years of experience in Miscellaneous who is self-motivated.
  • Adobe Creative Suite and Jira experts with exceptional interpersonal skills.

Accomplishments

  • Collaborated with the design team to revamp display ad creatives, reducing cost per acquisition (CPA) by 46% in 14 markets.
  • Built and managed a performance marketing team that increased overall conversion rates by 22% over 4 years at Ironclad Systems.
  • Created a global paid media strategy that drove framework increases across Salesforce in procedure, earning recognition at Excellence Award in 2022.
  • Devised an automated email-marketing funnel and retargeting strategy that increased customer lifetime value (CLV) by 44% while reducing churn.
  • Developed and executed a multi-channel paid marketing strategy, resulting in a 82% increase in total sales during the procedure for Summit Group.
  • Launched multi-lingual ad campaigns across 13 international markets, securing a 32% improvement in market penetration and brand awareness.
  • Reduced bounce rate by 44% and improved session duration by 34% through website and landing page optimization efforts, directly driving process.
  • Revamped cross-platform campaign tracking methods, improving the attribution model and gaining 63% better insight into customer journey behaviors.
  • Executed data-driven media buying strategies focused on customer acquisition and retargeting, enhancing revenue by 77% during process in 2022.
  • Managed a $16 monthly paid social budget, achieving 43% cost savings while increasing lead quality for Summit Group.

Affiliations

  • Active participant and speaker at MozCon, sharing insights on SEO and PPC efficiency audits.
  • Participant in the Programmatic Advertising Consortium (PAC) workshops — specialized in real-time bidding (RTB).
  • Member of the Global Digital Marketing Association (GDMA), enhancing knowledge of programmatic and email marketing.
  • Active Member of the Customer Data Platform Institute with a focus on multi-channel paid campaign strategies.
  • Participant in the annual state of Paid Search presented by Search Engine Journal (SEJ) since 2015.
  • Certified in Bid Management with Marin Software, awarded in 2016, focused on optimizing large-scale PPC campaigns.
  • Participant in Adobe Marketing Cloud Certifications, specialized in real-time customer insights and campaign management.
  • Affiliate of the Email Experience Council (EEC), specialized in email remarketing strategies and customer engagement.
  • Active Member of the Performance Marketing Association (PMA), contributing to industry discussions and trends.
  • Attend yearly training sessions at the Conversion Optimization Association (COA), learning the latest in CRO strategies.

Certifications

  • Marketing Measurement Certification by procedure
  • Google Ads Video Certification by framework
  • Google Analytics Individual Qualification (GAIQ)
  • Content Marketing Certification by initiative
  • ServSafe
  • Google Tag Manager Fundamentals by Google
  • Conversion Rate Optimization (CRO) Certification by CXL Institute
  • Certified Email Marketing Specialist by HubSpot Academy
  • Data-Driven Marketing Certification by standard
  • CompTIA Network+

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