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Skills

  • Cross-functional collaboration
  • Vendor relationship management
  • Internet and E-mail Marketing 
  • Planning and coordination
  • Intuit QuickBase
  • Marketing campaign management
  • Operational improvement
  • Team building
  • MS Office
  • Product Launch

Work Experiences

  • Directed and launched 9 product additions in order to expand into new markets, resulting in $16 in additional sales volume.
  • Increased method business sales by 10% in the past year.
  • Achieved Partner of the Year recognition for optimizing alliance strategies and exceeding targets by 56% in 2023.
  • Cultivated a positive relationship with customers and distributors in order to boost retention and achieve goals.
  • Suggested changes to the product in order to increase customer interest and sales.
  • Achieved 8 new partner activations.
  • Met with advertising managers to develop and implement marketing plans.
  • Collaborated with sales, service, finance, and logistics departments to influence critical business growth outcomes.
  • Optimized profitability to meet marketing objectives and drive product line growth from concept to product life cycles.
  • Worked closely with sales, technical services, and customer service representatives to ensure that the project was completed on time and on budget.

Summaries

  • Student pursuing a Miscellaneous degree who is eager to contribute developed knowledge in the role of Partner Marketing Manager.
  • With hands-on experience, eager to learn new skills and advance knowledge.
  • Cross-functional collaboration in framework settings and risk assessment in performance reporting settings.
  • Accomplished this in 2024.
  • In the Partner Marketing Manager role, I'd like to use my data analysis background.
  • Strong communicator with natural leadership abilities and a high level of enthusiasm.
  • Determined marketing manager with 17 years of experience driving company growth through innovative and creative strategies.
  • Multilingual and fluent in Spanish and French, with a strong grasp of cultural differences.
  • Achieved 12 new partner activations within 2015.
  • Partner Marketing Manager with team leadership and process improvement abilities.

Accomplishments

  • Developed comprehensive co-marketing plans with 16 strategic partners, increasing lead generation by 78% over 2019.
  • Tracked co-marketing success through analytics platforms, improving partner alignment and driving a 79% increase in marketing-qualified leads.
  • Generated $16 in joint pipeline via strategic partner webinars and virtual events, driving 43% over initial targets.
  • Enabled faster go-to-market strategies by creating standardized, scalable marketing assets, resulting in 32% improvement in time-to-market timelines.
  • Launched partner enablement initiatives that drove a 83% increase in partner-led sales within 6 months.
  • Designed joint social media campaigns with 2 partners, resulting in 66% increase in social engagement and 4% in MQL conversions.
  • Partnered with cross-functional internal teams to secure $2 in partner marketing incentives, boosting total revenue by 72% compared to the previous quarter.
  • Spearheaded deployment of initiative, enabling automated reporting for over 9 partners.
  • Enabled partner success through co-branded marketing and demand generation campaigns, achieving 43% growth in partner-led revenue.
  • Secured content syndication across Microsoft Excel partner ecosystems, leading to a 81% increase in marketing-sourced opportunities.

Affiliations

  • Alumni, Executive Master’s in International Marketing – Networked with professionals on global partner marketing implementation strategies.
  • Contributor, SaaS Marketing Forum – Provided insights on driving partner demand with SaaS marketing tools and methodologies.
  • Advisory Board Member, VendorPartner Alliance – Provided strategic recommendations for enhancing co-marketing campaigns and partner investment programs.
  • Certified Professional, Strategic Alliance Management Association (SAMA) – Obtained certification in strategic alliance partnerships and joint demand generation best practices.
  • Active Member, Demand Gen Report’s B2B Marketing Lab – Contributed to sessions focusing on optimizing lead funnels through partner collaboration.
  • Judge, Digital Partner Conference Awards – Recognized top-tier partner campaigns that excelled in boosting joint business outcomes.
  • Graduate, Advanced Leadership Program in Marketing, Kellogg School of Management – Specialized in leadership development with a focus on building and maintaining strong partner relationships.
  • Certified Product Manager, Pragmatic Institute – Specialized knowledge in product launch campaigns, including partner-driven go-to-market strategies.
  • Alumni, Executive Program in Strategic Partnerships, Stanford Graduate School of Business – Studied strategic partnership management techniques to foster stronger alliances with top-tier partners.
  • Mentor, Marketing Innovators Program – Guided new marketers on how to utilize multi-channel campaigns to maximize partner engagement.

Certifications

  • Advanced Product Marketing Certification - Pragmatic Institute
  • Cisco Certified Network Associate (CCNA)
  • Certified Program Manager (CPM) - Vantage
  • American Academy of Financial Management (AAFM)
  • Google Analytics Individual Qualification (GAIQ)
  • CompTIA A+ Technician
  • Corporate Event Planning Certification - Ironclad Systems
  • First Aid/CPR
  • Certified Public Accountant (CPA)
  • Certified Demand Generation Specialist – Harbor & Co.

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