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Skills

  • Project management (procedure)
  • Event budget forecasting
  • Public Speaking and Networking
  • Targeted Audience Outreach
  • Merchandise Design and Production Management
  • Fan engagement analytics
  • Concert and Festival Planning
  • Brand Partnerships and Collaboration Efforts
  • Influencer Outreach (Asana)
  • Budget management and cost reduction

Work Experiences

  • Developed exclusive pre-sale campaigns for fans.
  • Crafted email marketing campaigns that boosted ticket sales conversion rates by 43% over the course of 14 months.
  • Analyzed sales and attendance data for music events.
  • Created a VIP guest list and organized exclusive after-parties, which increased premium ticket sales by 54%.
  • Collaborated with promoters to enhance talent acquisition.
  • Created polls and exclusive event previews.
  • Coordinated publicity tours for emerging artists, resulting in increased radio airplay across 14 regional stations.
  • Collaborated with digital promoters for online events, seeing a 66% growth in virtual attendance.
  • Achieved a 30% increase in concert turnout.
  • Distributed event merchandise.

Summaries

  • Achieved results within the first the past year of engagement.
  • Creative and strategic Outside Music Promoter with a demonstrated history of organizing sold-out concerts across the West Coast and establishing strong relationships with venues and artists to secure future bookings at reduced rates.
  • Detail-oriented Outside Music Promoter.
  • Developed campaigns that grew ticket sales by 61%.
  • Achieved a 30% boost in repeat ticket sales.
  • Consistently delivered sold-out events.
  • Driven Outside Music Promoter adept in building long-lasting relationships with local and national artists and promoters, resulting in a consistent pipeline of talent and a 31% increase in event attendance year-over-year.
  • Creative Outside Music Promoter.
  • Coordinated multi-city tours for 7 artists.
  • Coordinated successful influencer marketing strategies.

Accomplishments

  • Developed SEO optimization strategies for artist event pages, increasing organic web traffic by 41%, resulting in a 80% rise in ticket sales.
  • Created targeted email marketing campaigns that increased open rates by 70% and boosted ticket purchase conversion rates by 54% over 2017.
  • Established hyper-targeted paid ad strategies that increased pre-sale ticket purchases by 16% with a spend efficiency improvement of 33%.
  • Achieved a significant 58% growth in social media followers for artist pages within 12 month(s) following on-brand content creation campaigns.
  • Collaborated with marketing analytics teams to track ROI on promotional campaigns using ServiceNow, leading to a 17% budget optimization.
  • Designed and implemented A/B tests for social media ads, improving ad click-through rates by 30% and reducing acquisition cost by 37%.
  • Managed artist tour roadshows that increased fan club memberships by 36% across 5 regional markets over 2020.
  • Collaborated with venue managers and agents to secure high-profile performing artists for a festival series, expanding event attendance by 53%.
  • Partnered with 11 regional radio stations to drive promotional campaigns for artist tours, ultimately raising radio airplay by 43%.
  • Planned and executed national street team efforts across 3 cities, boosting event awareness and increasing venue attendance by 47%.

Affiliations

  • Volunteer Member - National Live Music Industry Events (NLME) – Worked on music event organization and artist outreach programs.
  • Panel Member for metric - Shared expertise on music event marketing and artist promotion techniques.
  • Member, Digital Marketing Association - Applied cutting-edge digital marketing techniques to grow event visibility.
  • Member, The Event Marketing Association - Specialized in executing high-visibility music events.
  • Contributor to framework - Collaborated on initiatives to boost local artist visibility using guerilla marketing tactics.
  • Graduate of program in Social Media Marketing - Focused on the music industry and event promotions.
  • International Entertainment Buyers Association (IEBA) - Attended annual conference on best practices for booking and promoting artists.
  • Association of Music Producers (AMP) - Developed industry partnerships essential for artist management and event promotion.
  • Participant - Columbus Social Media Bootcamp - Developed tactics for driving audience engagement via Instagram and YouTube.
  • Student Member - Music and Entertainment Industry Educators Association (MEIEA) - Presented research at the annual conference on music promotion techniques.

Certifications

  • Ticketing and Event Sales Management Certification – standard
  • Facebook Ads for Event Promotion – Meta
  • Music Industry Essentials Certificate – process
  • HubSpot Email Marketing Certification - metric
  • Google Ads Search Certification - standard
  • Advanced SEO Strategies for Music Promotion – procedure
  • Music Licensing and Publishing Certification – initiative
  • Certified Performing Arts Event Professional – process
  • Performing Arts + Media Relations Certification – initiative
  • Music Festival Event Production Certificate – initiative

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