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Skills

  • Fan engagement analytics
  • Presentation and pitching skills
  • Email Marketing (Conversion Rate Optimization)
  • Street Team Campaigns
  • Media Coverage Acquisition
  • CRM software implementation (ServiceNow)
  • Event budget forecasting
  • Bilingual / Multilingual communication
  • Influencer Outreach (Asana)
  • Venue Booking and Reservation Management

Work Experiences

  • Developed a promotional package for live events.
  • Achieved 38% growth in audience engagement.
  • Boosted overall attendance by 19%.
  • Developed promotional strategies for over 10 concerts in diverse genres, resulting in multiple sold-out shows across the Northeast.
  • Boosted ticket sales conversion rates by 31%.
  • Delivered successful large-scale promotions.
  • Distributed event merchandise.
  • Collaborated with booking agents and venues.
  • Built a loyal following for an independent music festival.
  • Crafted email marketing campaigns.

Summaries

  • Creative and strategic Outside Music Promoter.
  • Delivered exceptional audience engagement.
  • Detail-oriented Outside Music Promoter with a track record of developing high-performing digital advertising campaigns across standard and SAP, consistently achieving sales growth of more than 70% in ticket revenue.
  • Coordinated for 14 artists.
  • Contributed $10 in additional marketing funds.
  • Creative and strategic Outside Music Promoter with a demonstrated history of organizing sold-out concerts across the West Coast and establishing strong relationships with venues and artists to secure future bookings at reduced rates.
  • Collaborative Outside Music Promoter.
  • Creative Outside Music Promoter.
  • Collaborative Outside Music Promoter with expertise in managing venue and artist contracts, securing a 15% discount on booking fees and saving Lakeside Partners substantial resources. Led successful multi-city tours and coordinated logistics for 9 artists across the Northeast.
  • Achieved sales growth of more than 81% in ticket revenue.

Accomplishments

  • Led influencer outreach campaigns that expanded reach into a new market, creating a 82% uplift in attendance for the initiative.
  • Negotiated sponsorship deals with 3 key industry brands, securing $9 in additional budget for event promotions in 2023.
  • Created customized promotional campaigns that leveraged email segmentation, achieving a 48% increase in audience attendance for program.
  • Created targeted email marketing campaigns that increased open rates by 70% and boosted ticket purchase conversion rates by 54% over 2017.
  • Negotiated and secured media partnerships that gained 5 prime-time placements on TV, reaching an audience of over 5 viewers.
  • Identified marketing gaps using Excel and framework, resulting in a 22% increase in site conversion rates for event ticket sales.
  • Collaborated with marketing analytics teams to track ROI on promotional campaigns using ServiceNow, leading to a 17% budget optimization.
  • Analyzed event attendance and demographic data to identify optimal advertising channels, decreasing marketing costs by 44% and increasing ticket sales by 45%.
  • Established hyper-targeted paid ad strategies that increased pre-sale ticket purchases by 16% with a spend efficiency improvement of 33%.
  • Reported on monthly event performance metrics using Google Analytics and category, identifying areas of improvement that led to a 17% sales uplift.

Affiliations

  • Volunteer for framework - Coordinated artist promotion and sponsorship deals for 2021's event.
  • Volunteer Member - National Live Music Industry Events (NLME) – Worked on music event organization and artist outreach programs.
  • Member, Digital Marketing Association - Applied cutting-edge digital marketing techniques to grow event visibility.
  • Association of Music Producers (AMP) - Developed industry partnerships essential for artist management and event promotion.
  • Involved in the National Alliance of Popular Music (NAPM) - Focused on leveraging data analytics for effective audience engagement.
  • Certified Event Marketing Specialist (2022) - Recognized for expertise in driving event attendance through multi-channel outreach.
  • Affiliate - Guild of Music Supervisors (GMS) - Participates in meetings and learning events focused on integrating music into media and promotions.
  • Active in category - Formed key partnerships with artists and media outlets to drive event success.
  • Association of Independent Music Executives (AIME) - Connected with leaders in promoting independent musicians and niche genres.
  • Collaborator with method - Led promotional initiatives to increase artist airplay and event coverage.

Certifications

  • Ticketing and Event Sales Management Certification – standard
  • Google Ads Search Certification - standard
  • Certified Ticketing Professional (CTP) – method
  • Digital Marketing Certification – Workday (e.g., Google, HubSpot)
  • PRS for Music Certification – system
  • Press and Media Relations Strategy for Music Promoters Certification – standard
  • Advanced CRM and Engagement Strategies Certificate – process
  • HubSpot Email Marketing Certification - metric
  • LinkedIn Marketing Strategy for Event Promoters – LinkedIn Learning
  • Ticket Revenue Optimization Certificate – initiative

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