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Skills

  • Organization
  • Graphic Design for Marketing (Power BI)
  • Customer service
  • Conversion rate improvement (A/B testing)
  • Audience Segmentation and Targeting
  • Google Analytics reporting
  • Bing Ads management
  • Process improvement
  • Content performance metrics
  • Problem resolution

Work Experiences

  • Created targeted content marketing initiatives.
  • Created an integrated digital PR strategy.
  • Oversaw the delivery of standard project by system team, which resulted in method.
  • Accomplished this in 2022.
  • Automated certain workflows.
  • Achieved a 44% customer acquisition rate.
  • Built strong relationships with third-party vendors improving ad placement efficiency, reducing average CPM by 84% across campaigns.
  • Created and maintained monthly analytics reports to track ROI of marketing campaigns and drive data-driven decisions that resulted in a 37% reduction in CPA.
  • Used expert standard knowledge to respond to customer issues and resolve complaints.
  • Automated segmentation emails.

Summaries

  • Goal-oriented Online Marketing Coordinator with 10 years of field experience seeking a new growth-oriented position in metric sales.
  • Accomplished Online Marketing Coordinator adept at utilizing Google Ads and Bing to drive lead generation, resulting in a 18% increase in monthly leads within key demographics.
  • Adept at using retargeting strategies.
  • Consistently drove profit through well-targeted campaigns.
  • Achieved 25% growth in affiliate sales.
  • Ad-driven Online Marketing Coordinator with a passion for PPC, optimizing campaigns and leveraging retargeting to reduce cost per acquisition by 75% without compromising on lead quality.
  • Collaborative Online Marketing Coordinator with experience leading cross-functional teams, successfully growing inbound leads by 70% through effective content marketing campaigns.
  • Expert service delivery and strong customer acquisition results are among his qualifications.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Achieved a 68% increase in website landing page effectiveness.

Accomplishments

  • Successfully reduced total ad spend by 53% through effective budget allocation and performance optimization across 10 ad campaigns.
  • Automated social media content scheduling, reducing manual posting effort by 44% and improving post-consistency and engagement levels.
  • Led the execution of email marketing campaigns, improving customer retention by 72% and increasing CTR by 64%.
  • Mapped customer journeys based on buying behaviors, improving customer lifetime value by 49%.
  • Utilized Google Analytics to track and measure key performance metrics, identifying initiative which led to a 84% increase in ROI.
  • Directed content creation for video marketing campaigns, increasing video views by 82% on YouTube and social platforms.
  • Developed and managed email marketing automation workflows, saving the team 25% of time on manual tasks and increasing retention rates by 63%.
  • Co-led business expansion to international markets by translating and localizing content, contributing to a 29% increase in customer acquisition from new regions.
  • Successfully negotiated 14 strategic partnerships that increased brand awareness and blog traffic by 26% over 6 months.
  • Enhanced social media customer service, leading to an overall 38% increase in customer satisfaction across digital platforms.

Affiliations

  • MOZ Community Contributor
  • Toastmasters
  • Interactive Advertising Bureau (IAB) Certification
  • Association of Information Technology Professionals
  • Digital Marketing Institute Graduate
  • Society of Women Engineers
  • The Mobile Marketing Association (MMA) Certified Professional
  • Freemason
  • Certified Email Marketing Specialist by HubSpot Academy
  • International Council of Nurses

Certifications

  • Facebook Marketing Science Certification
  • Facebook Certified Creative Strategy Professional
  • CompTIA Security+
  • Google Certified Professional Cloud Architect
  • Google Tag Manager Fundamentals Certification
  • Content Marketing Institute Content Marketing Certification
  • Google Ads Display Certification
  • HubSpot Email Marketing Certification
  • Facebook Certified Digital Marketing Associate
  • CompTIA Network+

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