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Skills

  • Process improvement
  • Advertising contract negotiation
  • First Aid/CPR
  • Supervision
  • Developing promotional concepts
  • Sales pipeline management
  • Customer relationship building
  • Quality standards
  • Content creation synergy
  • Digital Transformation Initiatives

Work Experiences

  • Achieved results over a two years period.
  • Achieved a 41% improvement in ROI.
  • Achieved metric.
  • Collaborated with clients to understand business goals, successfully launching customized media plans that led to process.
  • Created rules, contracts, and revenue-generating strategies for contests and sweepstakes.
  • Attended industry events for client acquisition.
  • Successfully managed 15 accounts at the same time to increase the company's revenue by 8%.
  • Evaluated marketing copy, art comps, and final designs, comparing them to established standards.
  • Built strong relationships across key industries.
  • Created framework promotions that resulted in metric.

Summaries

  • Senior Account Manager with a track record of critical thinking and revenue maximization.
  • Results-driven and accomplished advertising professional with in-depth knowledge of the process industry and customer preferences.
  • Proven leader with a track record of achievement and category abilities.
  • Campaign development, branding strategies, and ad management are all areas where I excel.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the standard business.
  • Clear understanding of data analysis and workflow optimization as well as vendor management training.
  • With 12 years of experience devising and implementing marketing campaigns, Multi Media Account Executive is an insightful Multi Media Account Executive.
  • Committed to providing specialized, world-class customer service.
  • Exceptional track record of increasing revenue and employee productivity.
  • Team player who excels at collaborating with coworkers and industry experts to complete successful advertising projects.

Accomplishments

  • Developed a tracking tool using Power BI which improved client performance reporting accuracy by 61% and reduced analysis time.
  • Optimized digital advertising campaigns, achieving a cost per lead reduction of 33% while increasing conversions by 58%.
  • Managed a $5 digital advertising budget while delivering a 36% reduction in cost-per-conversion across Microsoft Excel.
  • Designed and managed multimedia content strategies for Harbor & Co. Resulting in 76% engagement increase across social media platforms.
  • Introduced programmatic buying solutions for digital ads, reducing overall acquisition cost-per-click by 67%.
  • Collaborated with key stakeholders to define and implement campaign objectives, generating $12 in additional advertising revenue.
  • Collaborated with a cross-functional team to implement SEO/SEM strategies, increasing organic search visibility by 53%.
  • Documented and resolved process which led to initiative.
  • Executed influencer collaboration campaigns for Brightline, resulting in 34% more user engagement and 5 new customers.
  • Formulated and led team-wide A/B testing processes, improving multi-channel ad conversion rates by 18% for Harbor & Co..

Affiliations

  • Global Digital Marketing Association (GDMA)
  • American Marketing Association (AMA)
  • Association of Information Technology Professionals
  • Women in Media Association
  • Jaycees
  • Association for Supply Chain Management (APICS)
  • Project Management Institute
  • Interactive Advertising Bureau (IAB)
  • American Business Media Association
  • Society of Human Resource Management

Certifications

  • Certified Advertising Specialist (CAS)
  • Certified Revenue Management Executive (CRME)
  • LinkedIn Marketing Labs Certification
  • Cisco Certified Internetwork Expert (CCIE)
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Certified Omnichannel Marketing Specialist (COMS)
  • Certified Public Accountant
  • Certified Public Accountant (CPA)
  • Facebook Blueprint Certification
  • Certified Digital Marketing Professional (CDMP)

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