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Skills

  • Production scheduling
  • Positive learning process
  • Print and Digital Media
  • Account development
  • Multi-Task Management
  • Financial reporting
  • Safety measures
  • Weekly Payroll
  • National accounts
  • Manufacturing and Production Best Practices

Work Experiences

  • Achieved results in under the past year.
  • Reduced delivery times by tracking and monitoring project timelines in real time and pursuing customer approval of digital and print files aggressively.
  • Entered data into the SAP system, including payments, account information, and call logs.
  • Spoke with clients in person and over the phone to get feedback on the services they had purchased.
  • Organized company files and created support system to decrease workload and increase productivity of account managers.
  • Achieved recognition at Outstanding Service Award in 2021.
  • Achieved 24% more views than forecasted.
  • Was able to effectively respond to customer requests via phone and email, as well as answer questions and inquiries.
  • Implemented marketing strategies that resulted in a 12% increase in the number of customers.
  • Created a new employee evaluation process that resulted in significant performance improvements.

Summaries

  • Clear understanding of budget management and workflow optimization as well as budget management training.
  • Individual who is skilled at presenting advertising benefits and determining client needs.
  • With 18 years of experience in lead generation, new business development, and account development, I am a skilled advertising sales representative.
  • Top-producing salesperson and industry expert in Miscellaneous.
  • Ability to process and track sales orders using CRM.
  • Program are well-understood.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Workflow optimization, process re-engineering, and strategic scheduling techniques are among the key strengths of this creative and innovative problem-solver.
  • Looking forward to bringing talent and leadership to a growing company with room for expansion.

Accomplishments

  • Spearheaded a regional media campaign in Columbus that achieved 25% return on investment (ROI), surpassing company benchmarks for performance.
  • Used Google Analytics and standard to track campaign performance, delivering bi-weekly reports that guided optimization efforts, increasing ROI by 36%.
  • Improved social media campaign performance, resulting in a 15% increase in engagement across platforms within several months.
  • Implemented media content workflows using metric, reducing project completion times by 24%.
  • Collaborated with creative teams to launch a multi-channel campaign, exceeding impressions and engagement goals by 60% during metric.
  • Expanded social media presence for clients by 67% across major platforms, increasing organic traffic and impressions.
  • Developed and presented media ROI reports to key clients, highlighting campaign successes and presenting actionable recommendations that resulted in 76% future budget increases.
  • Increased sales 18% over the past year.
  • Led a team of 6 media professionals in executing a national campaign, which achieved a 48% ROI, increasing client satisfaction.
  • Optimized programmatic advertising bids, leading to a 42% reduction in cost per acquisition (CPA) while increasing overall conversions.

Affiliations

  • Participant, Interactive Advertising Bureau (IAB) Annual Conference 2024
  • American Marketing Association
  • Member, Content Strategist Careers Professional Group Raleigh
  • Association of Information Technology Professionals
  • Active Participant, Content Marketing Institute and Network procedure
  • Board Member, Global Media Network Advisory Group program
  • Participant, Adobe MAX Creativity Conference 2015
  • Participant, American Marketing Association (AMA) Digital Marketing Bootcamp 2023
  • Affiliate, National Press Photographers Association (NPPA) standard
  • Member, Media Relations Council in Chicago framework

Certifications

  • ServSafe
  • Google Video Advertising Certification
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Cisco Certified Network Associate (CCNA)
  • Certified Professional in Marketing Management (CPMM) - Ironclad Systems
  • LinkedIn Marketing Strategy Certification by initiative
  • Cisco Certified Internetwork Expert (CCIE)
  • Salesforce
  • Adobe Marketo Engage Business Practitioner Expert
  • Certified Video Marketing Specialist (Summit Group)

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