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Skills

  • Problem resolution
  • Customer Acquisition Strategy
  • Public and media relations
  • Copywriting and Content Development
  • A/B Testing and Continuous Improvement
  • Budget management and forecasting
  • Marketing and advertising
  • Affiliate marketing partnerships
  • Team management
  • Client communication

Work Experiences

  • Created and implemented online marketing strategies that included SEO, social media, and viral video campaigns.
  • Orchestrated method and initiative advertising campaigns to drive marketing efforts.
  • Created, implemented, and improved national marketing initiatives to increase program product awareness and sales.
  • Planned and implemented innovative strategies to meet goals and increase long-term profitability.
  • Achieved measurable SEO improvements by 38% in 2018.
  • Accelerated company’s social lead generation by 32% through careful market analysis and deploying targeted content strategies.
  • Increased Workday sales and brand exposure by developing new packaging, collateral, and sales materials, as well as optimizing target audience reach.
  • Achieved results within 18 months.
  • Achieved results within a year of implementation.
  • Accelerated social lead generation by 38%.

Summaries

  • Achieved a 73% increase in market penetration.
  • Achieved global sales results of 21%.
  • Marketing Team Leader is a proactive and innovative Marketing Team Leader with 17 years of experience converting sales leads and managing multiple territories.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Achieved greater brand presence.
  • Marketing Team Leader is a multi-talented Marketing Team Leader who is consistently rewarded for planning and operational improvements.
  • Costs were consistently reduced while profits were increased.
  • Leader who is detail-oriented, attentive, and decisive.
  • Hardworking, results-oriented leader with a track record of project development, team supervision, and campaign improvement.

Accomplishments

  • Facilitated marketing analytics efforts using Google Analytics, leading to a measurable ROI increase of 26%.
  • Implemented marketing automation software, increasing qualified leads by 11 in 7 months and reducing manual labor by 68%.
  • Designed and implemented multimedia content, including podcasts and webinars, which resulted in over 12 downloads/views in three years.
  • Developed video content strategy that improved customer engagement by 34% in the 14 months launch period.
  • Partook in competitive analysis and positioning strategies, helping the business achieve market penetration of 55% within 3 months.
  • Managed end-to-end localization of marketing materials for 15 territories, enhancing customer relevance and driving sales growth by 72%.
  • Utilized Google Analytics to analyze traffic sources and improve click-through rates by 48% across all digital platforms.
  • Introduced paid media strategies that decreased cost per acquisition (CPA) by 62%, resulting in $6 saved annually.
  • Orchestrated a global rebranding initiative for Adobe Creative Suite, earning President's Club and increasing brand visibility by 58%.
  • Led the development and rollout of localized marketing campaigns across 13 regions, contributing to a 76% uplift in regional sales.

Affiliations

  • Mobile Marketing Association (MMA)
  • It'sOnTheGrid International Marketing Group
  • Affiliate Summit Membership
  • Network of Executive Women in Marketing
  • International Council of Nurses
  • Certified E-Commerce Marketing Specialist (ECMS), framework
  • American Medical Informatics Association
  • Lions Club
  • Professional Marketing Forum Columbus
  • Google Ads Certification Program system

Certifications

  • Microsoft Advertising Certified Professional
  • Google Certified Professional Cloud Architect
  • Data Studio Qualified (Google Data Studio)
  • CompTIA A+ Technician
  • SHRM Certified Professional (SHRM-CP)
  • Certified Customer Experience Professional (CCXP)
  • LinkedIn Marketing Solutions Fundamentals
  • First Aid/CPR Certified
  • Apple Certified Associate (ACA)
  • Advanced Google Analytics Certification 2017

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