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Skills

  • Campaign performance analysis in Workday
  • Customer demographics understanding
  • Campaign development experience
  • Competitor analysis and reporting
  • Insurance billing
  • RFI Scanners
  • Relationship development
  • Process improvement
  • Business operations
  • Expert in Salesforce

Work Experiences

  • Automated processes in Power BI.
  • Analyzed performance of PPC campaigns in Google Ads.
  • Consolidated CRM data across multiple platforms, improving data integrity and reducing manual input errors by 27%.
  • Analyzed performance of PPC campaigns in Google Ads, optimizing keywords and ad copy to decrease cost per acquisition (CPA) by 30%.
  • Wrote reports and presentations to illustrate research findings.
  • Conducted training on reporting in ServiceNow.
  • Compared results to the control group.
  • Coordinated cross-functional collaboration between sales, marketing, and product teams for the launch of HubSpot, resulting in 11 units sold in the first quarter.
  • Achieved results within initiative.
  • Built dynamic reporting templates in Power BI, enabling real-time performance tracking and enhancing decision-making processes.

Summaries

  • Motivating leader who has built and managed metric teams in the past.
  • Marketing Operations Associate is a hardworking and dependable Marketing Operations Associate who excels at workflow optimization and data analysis.
  • Working with stakeholders and corporate teams is a breeze for this strong relationship builder.
  • Strategic and collaborative, with strong networking skills and a track record of forming strong professional alliances.
  • Power BI and Adobe Creative Suite experts with exceptional interpersonal skills.
  • Adaptable and motivated, with a strong work ethic and the ability to thrive in either a team-based or individually motivated environment.
  • Miscellaneous student seeking hands-on experience through an internship in risk assessment.
  • Expert in method with a strong aptitude for automated and optimized.
  • Experienced marketing specialist who can meet tight deadlines and work with high-value clients.
  • Marketing Specialist with a track record of success in graphic design, copywriting, and project management.

Accomplishments

  • Developed actionable marketing KPIs and dashboards aligned with C-suite expectations, improving the executive team’s insight into campaign performance.
  • Built the framework for a multi-touchpoint attribution model in Microsoft Excel, resulting in more accurate ROI forecasting.
  • Optimized the company's email marketing system, resulting in a 81% increase in open rates and a 37% increase in click-throughs.
  • Spearheaded the integration of process with CRM systems, streamlining data flow and reducing manual data entry by 49%.
  • Directed data governance initiatives that boosted overall data integrity by 33%, supporting more accurate pipeline forecasts.
  • Deployed a scalable marketing automation system that reduced manual campaign management efforts by 74% and improved lead quality.
  • Performed deep-dive analysis on competitor digital marketing strategies, providing insights that directly influenced a successful market expansion into Columbus.
  • Achieved Six Sigma in SAP and successfully led team-wide adoption, improving marketing efficiency across all campaigns.
  • Simplified marketing reporting by launching automated dashboards in Power BI, providing relevant stakeholders with real-time visibility into campaign metrics.
  • Facilitated workshops to train marketing teams on new tools and processes, resulting in 22% faster campaign execution times.

Affiliations

  • Member, American Marketing Association (AMA)
  • Contributor, PPCChat Twitter Community
  • Certified Professional, Facebook BluePrint (Paid Media) Certification
  • Participant, Marketo Certified Expert Program, 2021
  • Member, Email Experience Council (EEC)
  • Contributor, Marketing Ops Association Advisory Board (MOAAB)
  • Participant, SEMPO (Search Engine Marketing Professional Organization)
  • Alumni, General Assembly Digital Marketing Program 2019
  • Certified Member, Customer Journey Mapping Institute, 2016
  • Alumni, Adobe Experience Cloud Academy Certification Program

Certifications

  • CompTIA Network+
  • HubSpot Inbound Marketing Certification
  • HubSpot Content Marketing Certification
  • Certified Email Marketing Master by Digital Marketer process
  • Marketo MCE Certification
  • Tableau Desktop Specialist Certification
  • Google Ads Search Certification
  • Cisco Certified Internetwork Expert (CCIE)
  • Google Ads Measurement Certification
  • ServSafe

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