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Skills

  • Scheduling
  • Process improvement
  • Event technology tools (HubSpot)
  • Event format innovation
  • Organization
  • Events logistics management
  • First Aid/CPR
  • Relationship development
  • Team building
  • Wedding trends proficiency

Work Experiences

  • Achieved an Outstanding Service Award at metric.
  • Analyzed key performance metrics.
  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Collaborated with customer service teams.
  • Achieved a 51% spike in brand collaborations.
  • Collaborated with cross-functional teams.
  • Collaborated with influencers.
  • Solved procedure issues, improved operations, and provided excellent customer service.
  • Achieved a 51% increase in attendee engagement.
  • Answered 8 calls per two years to help customers with their questions and concerns.

Summaries

  • Personal and professional networking have been proven to be effective in growing a business.
  • Exceptional at creating marketing strategies to promote venues and event services.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Marketing Events Specialist with 14 years of sponsorship, fundraising, and private event planning experience.
  • Clear understanding of strategic planning and data analysis as well as strategic planning training.
  • Achieved a 42% rise in media mentions.
  • Achieved 51% growth in attendee registrations.
  • Achieved results up to 69% higher than client expectations.
  • Achieved $4 in brand partnerships.
  • Achieved brand engagement increases of 51%.

Accomplishments

  • Designed and executed brand awareness campaigns for Summit Group, driving 59% more interactions during process compared to previous years.
  • Collaborated with digital marketing teams to develop targeted event promotion strategies, generating 42% higher registrations and attendance.
  • Scouted and contracted event venues at Austin, reducing overhead costs by negotiating rates 76% below market value, without compromising attendee experience.
  • Spearheaded cross-functional collaboration to produce process campaigns, resulting in over $16 in brand revenue for Workday.
  • Implemented new technology for event check-in and lead tracking, reducing manual data entry time by 64% and improving accuracy by 29%.
  • Proactively negotiated vendor contracts for venue and service providers, saving 29% on overall event budget while maintaining top-tier quality standards.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Partnered with influencers and thought leaders within the industry to elevate the event's profile, increasing overall attendance by 15%.
  • Organized framework that helped secure $17 in annual recurring revenue through strategic post-event follow-up campaigns.
  • Coordinated end-to-end event planning for 18 large-scale events, leading to 77% growth in lead generation and conversions.

Affiliations

  • Society for Marketing Professional Services (SMPS)
  • International Council of Nurses
  • Wedding International Professionals Association (WIPA)
  • Freemason
  • Association of Fundraising Professionals (AFP)
  • Meeting Professionals International (MPI)
  • Digital Marketing Institute (DMI)
  • Adobe Experience Cloud Certifications
  • Event Planners Association (EPA)
  • Professional Convention Management Association (PCMA)

Certifications

  • HubSpot Email Marketing Certification
  • Negotiation and Influence for Event Professionals by method
  • Event Design Collective Level 1 (EDC Level 1) Certification
  • Salesforce Certified Marketing Cloud Specialist
  • Apple Certified Associate (ACA)
  • Certified Meeting Professional (CMP)
  • ServSafe
  • Cisco Certified Network Associate (CCNA)
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Certified Public Accountant

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