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Skills

  • Staff management
  • Budgeting
  • Project organization
  • Partnership management
  • Public and media relations
  • Communications
  • PeopleSoft
  • Supervision
  • Process improvement
  • Audience Targeting

Work Experiences

  • Analyzed market data to identify underperforming channels and shifted budget to increase overall campaign ROI by 50%.
  • Oversaw the launch of 4 new products in order to increase market share and generate revenue of $9.
  • Achieved Excellence Award for marketing excellence.
  • Boosted foot traffic to Raleigh by 18%.
  • Devised and implemented favorable pricing structures that balanced the firm's goals with those of the customers.
  • Achieved over 11 million impressions.
  • Achieved Innovation Award recognition.
  • Achieved a 51% growth in brand mentions.
  • Developed, implemented, and improved business development strategies based on company objectives, product specifications, market data, and budget constraints.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.

Summaries

  • Achieved a 76% lift in brand awareness.
  • Hardworking, results-oriented leader with a track record of project development, team supervision, and campaign improvement.
  • Costs were consistently reduced while profits were increased.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Adept at identifying underperforming channels.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Innovative marketing leader with 14+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • Boosted brand awareness.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Achievement-oriented Marketing Activation Manager with experience working across global markets to execute multi-layered campaigns, ensuring cohesive execution and surpassing sales goals by 57%.

Accomplishments

  • Increased customer lifetime value by 66% through targeted retention campaigns utilizing method.
  • Developed customer segmentation strategies that resulted in a 41% improvement in email open rates and 61% higher click-through rates using category.
  • Negotiated and secured 12 strategic influencer partnerships that resulted in 22% higher engagement and 13 million impressions.
  • Collaborated with sales and product teams to deliver localized go-to-market strategies for the the West Coast market, realizing 55% quarter-over-quarter revenue growth.
  • Documented and resolved procedure which led to method.
  • Implemented event-based marketing strategies that lead to a 58% rise in foot traffic during peak retail season.
  • Executed a product launch campaign resulting in 29% brand awareness lift across Tableau within 8 months.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Led A/B testing initiatives to optimize campaign performance, increasing marketing ROI by 61% in 7 months.
  • Collaborated with team of 4 in the development of framework.

Affiliations

  • HubSpot Academy Inbound Certified
  • Word of Mouth Marketing Association (WOMMA)
  • Brand Activation Association (BAA)
  • Direct Marketing Association (DMA)
  • Freemason
  • American Medical Informatics Association
  • Certified Practising Marketer (CPM)
  • Association of Information Technology Professionals
  • Global Digital Marketing Association
  • Content Marketing Institute (CMI)

Certifications

  • Omnichannel Marketing Certification – system
  • CompTIA Security+
  • Google Mobile Sites Certification
  • Facebook Certified Media Planning Professional
  • Salesforce
  • Project Management Professional (PMP)
  • CompTIA A+ Technician
  • SHRM Certified Professional (SHRM-CP)
  • Google Analytics Individual Qualification (GAIQ)
  • Digital Marketing Expert Program (DMEP) – Harbor & Co.

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