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Skills

  • Market Positioning
  • Relationship development
  • Brand positioning
  • Market research and analysis
  • Budgeting and Allocation 
  • Operational improvement
  • Data-driven decision making
  • First Aid/CPR
  • Organization
  • Market Analysis

Work Experiences

  • Orchestrated standard and initiative advertising campaigns to drive marketing efforts.
  • Oversaw the launch of 4 new products in order to increase market share and generate revenue of $9.
  • Boosted underperforming product line sales by 76% through targeted in-store promotions and redesigned marketing materials.
  • Adhered to global brand standards.
  • Achieved a 32% reduction in bounce rate.
  • Presentations, trend reports, kitted assets, and product data sheets were among the creative sales tools I developed.
  • Achieved $218,000 incremental revenue.
  • Boosted NPS score by 69% %.
  • Created innovative and targeted collateral to support overall branding objectives.
  • Created, implemented, and improved national marketing initiatives to increase standard product awareness and sales.

Summaries

  • Achievement-oriented Marketing Activation Manager.
  • Marketing Activation Manager is a proactive and innovative Marketing Activation Manager with 12 years of experience converting sales leads and managing multiple territories.
  • SEO content creation, social media audience engagement, and brand management are all skills I have.
  • Innovative marketing leader with 14+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • Achieved results within 5 months.
  • Boosted campaign reach and performance.
  • Achieved results within 7 months post-launch.
  • Achieved 85% customer acquisition cost reduction.
  • Excited to bring my budget management experience to my new position.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.

Accomplishments

  • Negotiated and secured 12 strategic influencer partnerships that resulted in 22% higher engagement and 13 million impressions.
  • Championed the activation of Workday, achieving a 54% increase in user-generated content and organic reach.
  • Increased customer lifetime value by 66% through targeted retention campaigns utilizing method.
  • Provided leadership on cross-functional initiatives focused on improving brand positioning, leading to 14 in incremental sales within 13 months.
  • Partnered with local influencers to drive 17% growth in regional social engagement, securing 17 new clients within 10 months.
  • Led a digital channel expansion to include e-commerce, resulting in a 52% year-on-year sales increase and $17 in profit.
  • Led cross-channel marketing activations, contributing to a 44% increase in customer engagement and $4 in attributed revenue within 11 months.
  • Spearheaded market penetration strategy for the Midwest, facilitating a 15% growth in customer base within the first 9 months.
  • Executed Workday-related activations to fuel demand from target demographics, contributing to $3 in pipeline revenue within 5 months.
  • Created a CRM-centric loyalty program using SAP resulting in an 55% increase in customer retention rates over 5 months.

Affiliations

  • Professional Certified Marketer (PCM) - Digital Marketing
  • Association of National Advertisers (ANA)
  • Google Ads Certification
  • Project Management Institute
  • Influencer Marketing Hub Community
  • Global Strategic Marketing Alliance (GSMA)
  • Digital Analytics Association (DAA)
  • Global Digital Marketing Association
  • Brand Activation Association (BAA)
  • Social Media Examiner Community

Certifications

  • Amazon Retail for Advertisers Accreditation
  • CompTIA Network+
  • Salesforce
  • Certified Business Analysis Professional (CBAP)
  • Facebook Certified Media Planning Professional
  • Certified Public Accountant
  • ServSafe
  • Google Analytics Individual Qualification (GAIQ)
  • Programmatic Advertising Certification – initiative
  • Brandwatch Certified Practitioner – program

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