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Skills

  • Business Planning
  • First Aid/CPR
  • Customer service
  • Web-based reporting tools
  • Market share growth
  • Technical writing
  • Gap analysis
  • Global market analysis
  • Data accuracy improvement initiatives
  • Customer Voice Program Implementation

Work Experiences

  • Automated and centralized data collection processes.
  • Evaluated the impact of current standard business processes on users and stakeholders, as well as potential improvement areas.
  • Boosted reporting accuracy.
  • By closely supervising the workflow of claims analysts and mail clerks, I was able to close process gaps and encourage optimal productivity.
  • Championed cross-department workshops that improved collaborative market analysis efforts, yielding a 51% improvement in cross-sell opportunities.
  • Built and maintained a competitive intelligence knowledge base that was accessed by 10 departments, accelerating time-to-insight and decision-making.
  • Investigated and resolved issues with data flow integrity into initiative databases.
  • Aligned strategy with competitive and market trends.
  • Captured business opportunities.
  • Achieved a 81% adoption rate.

Summaries

  • Market Intelligence Manager with a track record of successfully developing program intelligence to improve business operational planning and execution.
  • Accelerated strategic decision-making by 55%.
  • Bridged insights between sales, development, and marketing.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Added 7 new revenue streams.
  • Achieved $16 savings company-wide.
  • Captured actionable customer insights from 13 geographic regions.
  • Averted potential losses of up to $16.
  • Achieved 82% market share growth.
  • Consistently meets revenue targets by utilizing BI data and producing well-executed recommendations.

Accomplishments

  • Developed a forecasting tool that accurately predicted shifts in customer demand, reducing inventory costs by 24% across Workday category.
  • Led the transformation of traditional market research methods using advanced analytics tools, yielding time savings of 58% and improved data accuracy.
  • Authored market intelligence reports that uncovered new market expansion opportunities, driving $15 of new revenue in the West Coast.
  • Conceived and implemented a voice-of-customer strategy, resulting in a feedback response rate increase of 41% from priority clients.
  • Collaborated with cross-functional teams to implement a data-driven go-to-market strategy, resulting in a $13 increase in sales pipeline.
  • Utilized expert knowledge in social listening tools to resolve customer pain points, boosting thought leadership presence by 20% online.
  • Directed data-driven competitive assessments that helped optimize QuickBooks portfolio, resulting in a 68% increase in overall ROI.
  • Analyzed macroeconomic trends across 11 global regions, providing leadership with actionable insights that informed 2021 product launch strategies.
  • Developed a market entry strategy for Atlanta, facilitating a successful penetration that generated $5 in new revenue streams.
  • Developed and maintained competitive benchmarking tools that informed product development, which boosted R&D effectiveness by 63%.

Affiliations

  • National Association of Social Workers
  • Association of Information Technology Professionals
  • International Competitive Intelligence Forum (ICIF)
  • Jaycees
  • Corporate Executive Board (CEB) Intelligence Councils
  • Strategic and Competitive Intelligence Professionals (SCIP)
  • Institute of Management Consultants (IMC USA)
  • American Marketing Association (AMA)
  • International Association of Administrative Professionals
  • Lions Club

Certifications

  • Project Management Professional (PMP)
  • International Certification of Market and Social Research (ICMSR) - initiative
  • First Aid/CPR Certified
  • Marketing Strategy Certification (Cornell University)
  • Competitive Intelligence Professional (CIP™) - process
  • Harvard Business Analytics Program (HBAP) - program
  • Growth Marketing Certification - system
  • Chartered Financial Analyst (CFA®) – CFA Institute
  • Advanced Certificate in Market and Customer Analytics - program
  • Google Analytics Individual Qualification (GAIQ) - Google

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