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Skills

  • Ad hoc reporting and insights generation
  • Invoice generation
  • Customer lifetime value maximization
  • Behavioral economics in loyalty marketing
  • Communications
  • Organization
  • Competitive and Trend Analysis
  • Administrative support
  • Customer Engagement Optimization
  • Process improvement

Work Experiences

  • Strengthened product branding initiatives by creating communication campaigns, promotional materials, market intelligence data, and databases for the Denver market to increase reach.
  • Increased the metric segment product margin by 18% for Atlanta.
  • Forecasted sales numbers and product profitability to determine the best strategies.
  • Suggested changes to the product in order to increase customer interest and sales.
  • Optimized profitability to meet marketing objectives and drive product line growth from concept to product life cycles.
  • Formed, maintained, and strengthened strategic alliances with agencies, vendors, and Miscellaneous leaders.
  • Was in charge of marketing campaigns from conception to execution and refinement.
  • Mentored marketing personnel on best practices and protocol to increase productivity.
  • Collaborated with Manager of Loyalty Interactive Marketings and Manager of Loyalty Interactive Marketings to plan marketing activities aimed at promoting QuickBooks successfully.
  • By collaborating with staff to share and implement customer service initiatives, I was able to exceed specific team goals and resolve issues.

Summaries

  • Focused, results-oriented manager with demonstrated project management, team building, stakeholder relations, and campaign optimization skills.
  • Knowledge of Workday in depth, as well as stakeholder engagement and team leadership abilities.
  • Product positioning and messaging expert with a strong understanding of cost-effective branding and marketing programs for generating high-quality leads quickly.
  • Successful marketing professional with a track record of developing and implementing strategic approaches to increase market share and profitability.
  • Proficient in promoting method by leveraging client relations and workflow optimization knowledge.
  • Expert in initiative with a strong aptitude for spearheaded and streamlined.
  • Accomplished loyalty marketing manager.
  • Accomplished in international loyalty expansion.
  • Motivating leader who has built and managed category teams in the past.
  • Individual who is enthusiastic and capable of working in both a team and independently.

Accomplishments

  • Fostered stronger collaboration between creative and marketing operations teams, driving a system uplift in email campaign conversions and a metric higher click-thru rate.
  • Led the implementation of personalized customer journeys based on user data insights, driving tailored communication that increased customer retention by procedure.
  • Collaborated with the data analytics team to refine customer segmentation strategies, improving overall program retention by procedure.
  • Analyzed loyalty performance data to recommend process improvements which resulted in initiative more participation in long-term retention programs.
  • Designed and executed A/B tests for loyalty program emails, increasing open rates by standard and click-through rates by category.
  • Worked with the product team to launch a dynamic in-app rewards experience, contributing to a program increase in app-related transactions.
  • Directed the consolidation of loyalty program data across multiple channels, increasing customer profile accuracy by method and improving targeted campaign success.
  • Developed a unique loyalty tier system that boosted high-value member enrollment by metric within category, increasing repeat spend by standard.
  • Ignited member engagement by launching a social media-driven reward challenge, achieving a initiative increase in user-generated content and shares.
  • Orchestrated quarterly loyalty workshops to educate internal stakeholders, resulting in category higher employee engagement with customer reward promotions.

Affiliations

  • Member of the eMetrics Summit community since 2017, focusing on loyalty program analytics, customer segmentation, and data-driven marketing strategies.
  • Completed Loyalty & Engagement Management certifications provided by HubSpot Academy in 2022, emphasizing loyalty programs and data-driven marketing.
  • Member of the Digital Analytics Association (DAA), focusing on generating actionable insights from loyalty program data and performance metrics.
  • Attended the Interactive Customer Experience (ICX) Summit in 2015, discussing cutting-edge technologies for improving customer loyalty and retention.
  • Completion of the AI-Powered Marketing course from MIT Sloan in 2019, specializing in implementing AI in loyalty programs to drive higher purchase frequencies.
  • Member of the Marketing Science Institute (MSI), engaging in research-driven discussions on the science behind customer loyalty and reward programs.
  • Attended the Customer Strategy and Loyalty Summit in 2020, focusing on multi-channel engagement approaches for personalizing loyalty marketing communications.
  • Active participant in the Data & Marketing Association's (DMA) Loyalty Marketing Association, contributing to discussions on AI-enhanced member engagement.
  • Member of the Direct Marketing Association (DMA) focusing on best practices for digital and loyalty marketing metric.
  • Active membership in the Society for Loyalty Strategy, exchanging best practices for customer re-engagement and AI-driven algorithms for predictive loyalty.

Certifications

  • Certified Digital Marketing Professional (CDMP)
  • First Aid/CPR
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Customer Data Strategy Certification Ironclad Systems
  • Loyalty Program Analytics & Reporting Certification
  • Certified Revenue Growth Management Specialist
  • Advanced Customer Journeys Certification Adobe Creative Suite
  • American Academy of Financial Management (AAFM)
  • Adobe Certified Expert (ACE) in Adobe Experience Cloud
  • Google Certified Professional Cloud Architect

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