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Skills

  • Cross-functional team leadership
  • Public and media relations
  • Procedure equipment
  • PeopleSoft
  • Campaign management
  • Collaborative cross-departmental communication
  • Supervision
  • Budget management and cost-per-click (CPC) reduction
  • Budgets
  • Budgeting

Work Experiences

  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
  • Increased brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Adjusted site architecture.
  • Created, implemented, and improved national marketing initiatives to increase initiative product awareness and sales.
  • Compiled product, market, and customer data to forecast accurate sales and profit projections.
  • Aligned cross-department efforts with sales and product teams, resulting in $80,000 growth in eCommerce revenue after the past year.
  • Achieved year-over-year growth in engagement.
  • Adjusted strategies to outperform retention goals.
  • Achieved year-over-year growth in sales by 62%.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.

Summaries

  • Clear understanding of stakeholder engagement and project management as well as performance reporting training.
  • Professional with experience in brand management and social media engagement who is results-oriented and collaborative.
  • With creative and proactive approaches, I've managed all stages of campaigns, deepened partnerships, and increased sales.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Accomplished Internet Marketing Manager.
  • Internet Marketing Manager is a multi-talented Internet Marketing Manager who is consistently rewarded for planning and operational improvements.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Excited to bring my project management experience to my new position.
  • Achieved results through targeted advertising efforts.
  • SEO content creation, social media audience engagement, and brand management are all skills I have.

Accomplishments

  • Supervised redesign of the UX/UI framework, leading to $216,000 in e-commerce revenue growth over 12 months.
  • Devised and executed a comprehensive omnichannel strategy, boosting average order value (AOV) by $14,000 across 18 digital platforms.
  • Analyzed and optimized social media ad campaigns, which tripled ROI and increased campaign engagement by 25%.
  • Directed the full-cycle management of 12 webinar campaigns, increasing participation and generating 11 qualified leads in 9 months.
  • Collaborated with 11 external vendors to restructure digital marketing analytics dashboards, improving data-driven decision making.
  • Led cross-channel marketing for Brightline, resulting in a 14% increase in market share within 12 months.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Designed and executed content distribution strategies that led to a 60% increase in organic traffic within 10 months.
  • Partnered with sales and IT teams to revamp CRM integration, increasing marketing-qualified leads by 18% and driving a $37,000 boost in revenue.
  • Implemented a lead nurturing email drip campaign which led to a 34% increase in qualified outbound sales opportunities.

Affiliations

  • Association of Information Technology Professionals
  • Member, Interactive Advertising Bureau (IAB)
  • Member, Digital Analytics Association (DAA)
  • Contributor, Ad Age Collective & Community
  • Social Media Marketing Society
  • Digital Strategy Course Completion, Lakeside Partners 2022
  • Google Ads Certified Partner 2023
  • Executive Certificate in Digital Marketing Cedar Works, 2015
  • American Medical Informatics Association
  • Certified Online Visibility Expert (COVE) 2017

Certifications

  • Digital Sales Certification - Google
  • Twitter Flight School Certification
  • First Aid/CPR Certified
  • Facebook Certified Marketing Science Professional
  • Microsoft Advertising Certification
  • Google Shopping Ads Certification
  • Google Mobile Sites Certification
  • Microsoft Certified Systems Engineer (MCSE)
  • CompTIA Security+
  • LinkedIn Marketing Solutions Fundamentals

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