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Skills

  • A/B testing
  • B to B sales
  • Customer Behavior Analysis
  • Direct sales
  • Analytical problem solver
  • Customer lifetime value (CLV) improvement
  • Bidding strategy optimization
  • Ad delivery optimization
  • Sales presentations
  • Sales processes

Work Experiences

  • Kept track of the performance of the sales team, analyzed sales data, and reported findings to the area managers.
  • Kept up to date on competitor products and pricing in the markets I served.
  • Met sales and service targets of $8 by leveraging interpersonal communication skills and product knowledge to cultivate and secure new customer relationships.
  • Averaged 11 sales calls closed each quarter.
  • Worked hard to resolve one-of-a-kind and recurring complaints, as well as promote loyalty and improve operations.
  • Oversaw the work of an efficient administrative team responsible for maintaining accurate sales, inventory, and order records.
  • Increased retail sales volume in my assigned territory by 4% through strategic budgeting and product promotion.
  • By hosting product-focused events, I was able to attract new customers and strengthen existing ones.
  • Researched competitor products, services, and trends to target prospects in other territories.
  • Organized sales meetings for the staff to talk about development strategy, best practices, and process improvements.

Summaries

  • Achieved 30% ROI improvements.
  • Remarketing Account Manager with 7 years of successful strategic planning and client relations experience.
  • Achieved a 43% decrease in costs.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Achieved a 22% uplift in ad responses.
  • Persuasive brand imaging has a proven track record of growing network connections.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Achieved 49% increase in repeat purchases.
  • Within Miscellaneous, senior Remarketing Account Manager and outstanding performer in cross-functional collaboration and performance reporting.
  • Clear understanding of risk assessment and stakeholder engagement as well as team leadership training.

Accomplishments

  • Partnered with product teams to enhance audience segmentation, driving a 48% lift in repeat purchases.
  • Monitored critical KPIs and used data-driven insights to adjust remarketing strategies, resulting in an 33% boost in CTR (Click-Through Rate).
  • Mentored a team of 7 account executives, improving overall campaign performance and client satisfaction.
  • Optimized client remarketing budgets, allowing for flexible allocation and achievement of 85% better efficiency on ad spend.
  • Presentations to key stakeholders helped secure additional budget for a remarketing campaign, yielding a 16% increase in click-through rates (CTR).
  • Contributed to a 46% reduction in customer acquisition cost (CAC) by refining retargeting strategies across display and social channels.
  • Drove remarketing efforts to record 63% year-over-year revenue growth through innovative ad targeting and performance optimization.
  • Performed thorough audits of existing remarketing strategies, delivering a detailed action plan that increased ROI by 67%.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Implemented advanced KPI tracking systems that reduced data discrepancies across teams and improved campaign accuracy by 75%.

Affiliations

  • Society of Women Engineers
  • Internet Marketing Association (IMA) Certification
  • Online Marketing Certified Professional (OMCP)
  • Lions Club
  • American Marketing Association
  • Remarketing & Retention Leadership Forum Speaker 2017
  • Project Management Institute
  • Association of Strategic Marketing (ASM) – Member
  • Freemason
  • Content Marketing Institute (CMI) Ambassador

Certifications

  • Apple Certified Associate (ACA)
  • HubSpot Digital Marketing Certification
  • Advanced Remarketing Analytics Certification by Tableau
  • Certified Digital Media Buying & Planning Specialist by Vantage
  • Certified Omnichannel Marketing Expert (COME) by Meridian
  • Google Shopping Ads Certification
  • Certified Customer Retention Specialist (CCRS) by Northwind
  • Facebook Certified Media Buying Professional
  • Marketing Automation Certification by Summit Group
  • Microsoft Certified Systems Engineer (MCSE)

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