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Skills

  • Customer behavior modeling
  • Integrated Reporting Information System (IRIS)
  • Business operations
  • Supervision
  • Functional requirements
  • Project organization
  • Team building
  • First Aid/CPR
  • Technology architecture analysis
  • A/B Testing Design

Work Experiences

  • Created reports and presentations using current business intelligence data.
  • Analyzed customer behavior data across 3 markets, providing intelligence that reduced churn by 28% within several months.
  • Achieved results in 6 months.
  • Improved claim adjudication protocol by collaborating with business analysts to develop and implement program scripts.
  • Collaborated with external vendors on data enrichment projects that resulted in better-targeted campaigns and increased ROAS by 45%.
  • Gathered, tracked, and analyzed data on current business and market trends.
  • Aligned product features with customer needs.
  • Automated manual data collection processes.
  • Was in charge of system departments, establishing core values and an operational mindset in order to lay a solid foundation of principles and mindset.
  • Boosted sales by $11 in standard.

Summaries

  • To solve complex problems in high-pressure environments, a qualified Business Intelligence Analyst with experience in data mapping and user acceptance testing is needed.
  • Asana and QuickBooks experts with exceptional interpersonal skills.
  • Achieved 35% improvement in campaign effectiveness.
  • Accomplished Marketing Intelligence Analyst with a proven track record of implementing A/B testing and customer segmentation techniques that generated 84% increases in sales and enhanced product offerings.
  • Marketing Intelligence Analyst with team leadership and data analysis abilities.
  • Forward-thinking and enterprising in terms of anticipating demands and making strategic recommendations based on real-time data.
  • Marketing Intelligence Analyst and team leader with 13 years of experience in initiative settings.
  • Strategic thinker with expertise in client relations.
  • With hands-on experience, eager to learn new skills and advance knowledge.
  • Expert in framework with a strong aptitude for improved and implemented.

Accomplishments

  • Identified key market trends by analyzing consumer behavior data, enabling the design of a custom campaign that increased lead generation by 70%.
  • Developed predictive models via framework to forecast 35%, improving the accuracy of quarterly sales goals by 51%.
  • Implemented A/B testing protocols across digital channels, leading to an uplift in email marketing open rates by 69%.
  • Developed an automated reporting dashboard using Adobe Creative Suite that decreased reporting preparation time by 61%.
  • Created detailed competitor performance dashboards utilizing Power BI, which provided benchmarks that spurred innovation and resulted in 15% YOY growth.
  • Offered pricing recommendations based on competitive pricing analysis, increasing profit margins by 61% in Q8.
  • Standardized reporting metrics for multi-channel campaigns, resulting in a 45% reduction in reporting errors and ensuring consistent insights across 3 teams.
  • Collaborated with data scientists to refine machine-learning models, improving forecast accuracy for digital campaign outcomes by 35%.
  • Led customer sentiment analysis programs, resulting in data-driven adjustments and a 72% increase in Net Promoter Score (NPS).
  • Developed marketing dashboard using procedure to track campaign KPIs in real-time, distinctly improving budget allocation with 19% greater efficiency.

Affiliations

  • Certified Advanced Google Ads Specialist with a specialization in data-driven campaign optimization - 2019.
  • Frequent attendee of the Marketing Measurement & Analytics Symposium hosted by Harbor & Co. - 2020.
  • Completed certification in Data Visualization for Marketing from Brightline - 2019.
  • Google Analytics Certified since 2018 (GAC) with emphasis on data reporting and insights generation.
  • Guest lecturer on marketing analytics topics at process - 2016.
  • Speaker at the Data-Driven Marketing Intelligence Conference - Atlanta, 2016.
  • Certified in Statistical Analysis for Marketing from procedure - 2015.
  • Founding organizer of local Seattle chapter of Data Science in Marketing Meetup group.
  • Received Machine Learning for Marketing Certification from Brightline, 2023.
  • A member of the Big Data & AI in Marketing Interest Group since 2021.

Certifications

  • Microsoft Office Specialist (MOS)
  • Certified Business Analysis Professional (CBAP)
  • Amazon Web Services Cloud Practitioner Certification 2023
  • Cross-Channel Analytics & Attribution Certification by Salesforce - 2020
  • Data-Driven Marketing Certificate by NYU Stern - 2016
  • Cisco Certified Internetwork Expert (CCIE)
  • Certified SAS Professional: Business Intelligence and Analytics - 2023
  • Python for Data Science and Machine Learning Bootcamp Certification - 2019
  • Salesforce
  • Marketing Analytics Masterclass Certification by Brightline - 2021

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