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Skills

  • Insurance billing
  • Campaign Performance Analytics
  • Cross-channel data consolidation
  • Security systems
  • Organization
  • Scope and project definition
  • Invoice generation
  • Competitor benchmarking
  • Customer engagement strategies
  • Customer behavior modeling

Work Experiences

  • Applied sentiment analysis to social media and survey data.
  • Achieved a 74% reduction in reporting time.
  • Achieved reduction in churn within 6 months.
  • Applied sentiment analysis to social media and survey data to reveal shifts in customer perspectives, improving product messaging and increasing positive feedback by 26%.
  • Improved operational efficiencies and gathered requirements to help the company transition on time and on budget.
  • Boosted sales by $11 in standard.
  • Automated the operational workflow by integrating the Northwind business line into the new procedure processing platform.
  • Collaborated with the engineering department to launch a first-to-market back-office automated solution for reviewing suspicious online retail transactions, which resulted in a 17% reduction in spam.
  • Achieved results within 6 months.
  • Addressed data quality issues.

Summaries

  • Looking forward to taking on a new challenge with a successful team.
  • Multilingual and fluent in German and French, with a strong grasp of cultural differences.
  • Strong team design skills, with the ability to complete projects on time and on budget.
  • Achieved 40% growth in customer engagement.
  • Marketing Intelligence Analyst is a goal-oriented Marketing Intelligence Analyst who helps companies develop and implement updates to operational standards, team organization, and employee engagement strategies.
  • Miscellaneous student seeking hands-on experience through an internship in process improvement.
  • With hands-on experience, eager to learn new skills and advance knowledge.
  • Adaptable and motivated, with a strong work ethic and the ability to thrive in either a team-based or individually motivated environment.
  • Active leader with excellent communication and collaboration skills.
  • Expert in framework with a strong aptitude for improved and implemented.

Accomplishments

  • Took ownership of competitor benchmarking, which allowed the company to reposition ServiceNow in the market, generating a 46% increase in market share.
  • Developed predictive models via framework to forecast 35%, improving the accuracy of quarterly sales goals by 51%.
  • Provided tailored market trend analysis reports that guided product lifecycle management, ultimately reducing market entry risks by 38%.
  • Utilized forecast models to recommend reallocation of a marketing budget towards high-performing regions, boosting conversion rates in the Southwest by 46%.
  • Created detailed competitor performance dashboards utilizing Power BI, which provided benchmarks that spurred innovation and resulted in 15% YOY growth.
  • Offered pricing recommendations based on competitive pricing analysis, increasing profit margins by 61% in Q8.
  • Identified key market trends by analyzing consumer behavior data, enabling the design of a custom campaign that increased lead generation by 70%.
  • Deployed multi-touch attribution modeling, significantly reducing cost-per-acquisition (CPA) by 75% and increasing advertising ROAS.
  • Led market segmentation analysis and designed targeted initiatives that captured 10 new micro-segments, generating an additional 3 in revenue.
  • Optimized social media analytics by implementing advanced tracking systems, increasing audience engagement by 19% across all platforms.

Affiliations

  • Google Analytics Certified since 2018 (GAC) with emphasis on data reporting and insights generation.
  • Board Member of the Digital Marketing Specialists Group by Miscellaneous - 2023.
  • Certified Marketing Analytics Professional via Coursera (CMAP) - 2021.
  • Founding organizer of local Seattle chapter of Data Science in Marketing Meetup group.
  • Completed Advanced Analytics for Marketing Program from method - 2024.
  • Frequent attendee of the Marketing Measurement & Analytics Symposium hosted by Harbor & Co. - 2020.
  • Enrolled in a continuing education course on Data Science for Marketing Professionals at category - 2019.
  • Affiliate of the Digital Analytics Association (DAA).
  • Member of the Market Research Society (MRS) - Chicago Chapter.
  • Frequent contributor to the Marketing Analytics Coalition (MAC) blog forum.

Certifications

  • Certified Business Analysis Professional (CBAP)
  • Salesforce
  • SHRM Certified Professional (SHRM-CP)
  • American Academy of Financial Management (AAFM)
  • Integrated Marketing Communication Certification by Coursera - 2024
  • CompTIA Security+
  • Certified Customer Insights Professional (CCIP) - Vantage, 2017
  • Moz SEO Essentials Certification - 2017
  • Microsoft Certified Systems Engineer (MCSE)
  • IBM Data Science Professional Certificate 2017

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