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Skills

  • Ad development
  • Marketing performance tracking (KPIs)
  • Regulatory compliance
  • Operational improvement
  • Data-driven decision making
  • Process improvement
  • Google Analytics data analysis
  • A/B testing for campaign optimization
  • B2B and B2C marketing expertise
  • Customer Persona Development

Work Experiences

  • Transported HubSpot to two years customer locations.
  • Conceptualized monthly webinars, increasing paid registrations by 52% and directly contributing to a 17 rise in client onboarding.
  • Oversaw the delivery of program project by framework team, which resulted in metric.
  • Looked for industry trends on social media and through online sources.
  • Had an excellent attendance record and was always on time for work.
  • Assisted clients in the creation of website portals and social media pages for the promotion of their businesses.
  • Answered 4 calls per 6 months to help customers with their questions and concerns.
  • A/B tested email marketing workflows to optimize open rates by 18% and drove $17 in new sales through retargeting efforts.
  • Coached junior digital marketing team members.
  • Collaborated with the sales team.

Summaries

  • Analyzed user behavior using Google Analytics.
  • Achieved results over several months through data-driven methodologies.
  • Adaptable and collaborative in cross-functional teamwork.
  • Conducted competitive analysis.
  • Developing, revamping, and strengthening campaigns to drive revenue growth are among the accomplishments.
  • Capable of handling budgets of $14 per month while maximizing lead generation results and increasing ROI through SEM and social media campaign management.
  • Costs were consistently reduced while profits were increased.
  • Accomplished in managing marketing budgets of up to $8 per month and delivering consistent lead generation, meeting and often exceeding KPIs.
  • Achieved record-setting growth in organic search traffic, resulting in 25% higher rankings for high-intent keywords due to focused SEO strategies.
  • Consistently improved web traffic.

Accomplishments

  • Documented and resolved standard which led to category.
  • Monitored and analyzed competitor strategies, leading to a refined SEM approach and a 56% growth in search impressions.
  • Created customer journey maps that resulted in a 15% reduction of user drop-off points and increased overall conversion rates.
  • Collaborated with the development team to implement UX/UI changes that resulted in a 84% boost in session durations across the website.
  • Utilized Google Tag Manager to refine tracking parameters, resulting in 19% cleaner data for more accurate client reporting.
  • Analyzed user behavior through Google Analytics and implemented site optimizations, resulting in a 29% increase in conversions for SAP in 2015.
  • Produced in-depth market trend analysis reports that helped the team anticipate digital shifts, contributing to a 84% increase in timely launches.
  • Trained new hires and junior analysts in performance tracking software, leading to an improvement in timely client delivery by 82%.
  • Introduced programmatic advertising strategies that contributed to a 76% increase in display ad viewability for key clients.
  • Executed a series of landing page optimizations, increasing overall site leads by 82% for key paid campaigns of 2018.

Affiliations

  • Freemason
  • PPC Hero Certification
  • National Association of Social Workers
  • Society of Human Resource Management
  • HubSpot Academy Certification
  • Society of Women Engineers
  • Certified Professional in Online Marketing Analytics
  • Social Media Marketing Society (SMMS)
  • Google Ads Certification
  • Lions Club

Certifications

  • Facebook Blueprint Certification
  • Microsoft Certified Systems Engineer (MCSE)
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Twitter Flight School Video Badge
  • Project Management Professional (PMP)
  • HubSpot Content Marketing Certification
  • SHRM Certified Professional (SHRM-CP)
  • Google Mobile Sites Certification
  • Google Analytics for Beginners Certification
  • Certified Public Accountant

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