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Skills

  • Public speaking & presentation
  • Analytics Tools Proficiency (SAP)
  • Attention to Detail in Messaging
  • Effective time management
  • Project management with HubSpot
  • Microsoft Office Suite (Excel, PowerPoint, Word)
  • Quantitative Media Metrics Reporting
  • Google Analytics for Media Analysis
  • Press release writing
  • Cultural Sensitivity in Messaging

Work Experiences

  • Achieved cohesive branding across press materials.
  • Collaborated in the production of 5 podcasts.
  • Assisted in preparing monthly media reports.
  • Assisted in developing a PR campaign for the launch of Salesforce, which led to securing 11 published articles in major outlets.
  • Write press releases and distribute them.
  • Achieved a 31% increase in feature stories.
  • Achieved 13 media placements in Miscellaneous publications.
  • Collaborated in the production of 16 podcasts, helping to coordinate interviews, scheduling, and script development.
  • Boosted client satisfaction by 74%.
  • Addressed inquiries efficiently.

Summaries

  • Analyzed the Chicago market.
  • Dedicated intern with diverse support in press outreach.
  • Contributed to follower growth of 10 over 11 months months.
  • Contributed to campaign success.
  • Assisted in media analytics.
  • Amplified visibility across digital platforms.
  • Boosted event attendee engagement by 45%.
  • Balanced understanding of social media content strategy.
  • Contributed to industry publications.
  • Achieved 43% increase in audience engagement on Tableau.

Accomplishments

  • Contributed to quarterly PR performance analysis, highlighting areas for improvement that increased campaign efficiency by 77%
  • Tracked and analyzed PR campaign results using Microsoft Excel, offering insight that improved future engagement strategies by 58%.
  • Improved client relationships through consistent communication, resulting in 50% more media placements for clients.
  • Redesigned the internal PR toolkit, streamlining processes and improving communication efficiency across the department.
  • Brainstormed creative pitch angles for system, gaining positive media attention from process.
  • Crafted timely press releases leading to coverage in 14 high-profile media publications, boosting company visibility.
  • Contributed to the development of a pitch deck for framework, used in engaging with 3 key media outlets, leading to favorable coverage.
  • Participated in cross-team meetings to optimize client PR strategies, yielding a 68% increase in campaign effectiveness.
  • Established a comprehensive media database using Microsoft Excel, enhancing media outreach, which led to 42% more media responses.
  • Oversaw follow-up correspondence with media inquiries during program, reducing response time by 74%.

Affiliations

  • Participated in a university-hosted PR case competition, leading a team to create a PR strategy for Lakeside Partners.
  • Contributed as a social media manager to the university’s PR and outreach efforts, successfully boosting audience interaction by 51%.
  • Member of the Social Media Marketing Society, staying updated on key trends in media and client communication.
  • Volunteer Public Relations Assistant for system, assisting with creating press materials for fundraising campaigns.
  • Attended the program PR Summit, learning strategies from industry leaders to improve media outreach.
  • Volunteered as a social media coordinator for framework communication department, increasing engagement by 77%.
  • Joined the Public Relations and Advertising Club at method, developing key practical PR skills.
  • Worked as a communication outreach volunteer at initiative, creating press materials and engaging with attendees.
  • Public Relations Student Society of America (PRSSA), Member
  • Enrolled in Ironclad Systems Leadership and PR Management Program, enhancing leadership skills in team-based PR projects.

Certifications

  • LinkedIn Learning: Crisis Communication - 2022
  • Certificate in Pitch Writing and Strategy - Beacon Labs - 2016
  • Mailchimp Email Marketing Certification (2016)
  • SEO for PR Professionals Certification - Salesforce - 2016
  • Fundamentals of Digital Marketing - program - 2022
  • Google Ads Display Certification - 2016
  • Copywriting Essentials Certificate - Meridian - 2021
  • Event Planning Certification - Beacon Labs, 2018
  • Hootsuite Social Marketing Certification – 2017
  • Adobe Certified Professional in Video Design 2019

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