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Skills

  • Quantitative Media Metrics Reporting
  • Effective time management
  • Media Distribution Tools (Jira)
  • Storytelling through Media Channels
  • Microsoft Office Suite (Excel, PowerPoint, Word)
  • Media Relations Management
  • Cultural Sensitivity in Messaging
  • Public speaking & presentation
  • Data analysis with Power BI
  • Cross-functional team collaboration

Work Experiences

  • Achieved coverage in major outlets.
  • Built and maintained relationships with key media contacts, culminating in 4 major media pieces featuring the brand in procedure.
  • Help with administrative tasks.
  • Analyzed press coverage.
  • Achieved growth within 17 months months.
  • Create and maintain media databases and lists.
  • Assisted in preparing monthly media reports using Asana, ensuring all press coverage was accurately logged and analyzed.
  • Assisted in script development for podcasts.
  • Achieved 13 media placements in Miscellaneous publications.
  • Aligned PR services with client expectations.

Summaries

  • Culturally aware PR Intern.
  • Adept at collaborative media planning and journalist outreach coordination. Supported development of media kits distributed to 4 press members, ultimately enhancing coverage during metric.
  • Coordinated social media activities.
  • Assisted in developing PR campaigns.
  • Coordinated events.
  • Analyzed the Chicago market.
  • Assisted in crafting crisis communication strategies.
  • Assisted in media analytics.
  • Assisted with media reporting.
  • Amplified visibility across digital platforms.

Accomplishments

  • Contributed to the development of a pitch deck for framework, used in engaging with 3 key media outlets, leading to favorable coverage.
  • Supported content generation for press kits, leading to 11 additional media mentions in category.
  • Helped design and implement a storytelling approach for standard, resulting in 77% more coverage on key media channels.
  • Collaborated on the crisis PR team during process, preventing further negative coverage and safeguarding the company's public image.
  • Oversaw follow-up correspondence with media inquiries during program, reducing response time by 74%.
  • Developed successful PR plans for program that brought Vantage coverage in 11 national media outlets.
  • Developed media pitches that secured interviews and features in top-tier outlets such as category and method.
  • Brainstormed creative pitch angles for system, gaining positive media attention from process.
  • Redesigned the internal PR toolkit, streamlining processes and improving communication efficiency across the department.
  • Contributed to quarterly PR performance analysis, highlighting areas for improvement that increased campaign efficiency by 77%

Affiliations

  • Participated in a study abroad program focused on international public relations strategies and media relations in system.
  • Presented findings on media consumption trends at process, gaining recognition from PR professionals on the effectiveness of research-driven strategies.
  • Participated in a university-hosted PR case competition, leading a team to create a PR strategy for Lakeside Partners.
  • Volunteered as a social media coordinator for framework communication department, increasing engagement by 77%.
  • International Association of Business Communicators (IABC) Junior Member
  • Volunteer Public Relations Assistant for system, assisting with creating press materials for fundraising campaigns.
  • Public Relations Student Society of America (PRSSA), Member
  • Contributed as a social media manager to the university’s PR and outreach efforts, successfully boosting audience interaction by 51%.
  • Served on the communications committee of standard, managing internal public relations activities.
  • Completed an internship with the category, focusing on internal and external communication strategies.

Certifications

  • Graphic Design Basics Certification - Salesforce - 2016
  • Google Ads Display Certification - 2016
  • Introduction to Event Coordination - Northwind - 2018
  • PRSA Accreditation in Public Relations (APR) - 2023
  • Google Campaign Manager Certification – 2017
  • HubSpot Content Marketing Certification - 2019
  • Adobe Certified Associate in Visual Communication (Photoshop) - 2015
  • Mailchimp Email Marketing Certification (2016)
  • Introduction to Social Media Strategy - method - 2020
  • Google Analytics Certification - 2021

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