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Skills

  • Tactical planning
  • Customer acquisition strategies
  • PeopleSoft
  • Strategic planning
  • Strategic business planning
  • Security systems
  • Business operations
  • Internet and E-mail Marketing 
  • Marketing Collateral
  • Brand-building strategies

Work Experiences

  • Optimized profitability to meet marketing objectives and drive product line growth from concept to product life cycles.
  • Oversaw the launch of 10 new products in order to increase market share and generate revenue of $5.
  • Increased the procedure segment product margin by 3% for Denver.
  • Implemented marketing strategies that resulted in a customer base growth of 4%.
  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.
  • Collaborated with marketing teams to create, deploy, and optimize effective campaigns for Miscellaneous clients.
  • Strengthened product branding initiatives by creating communication campaigns, promotional materials, market intelligence data, and databases for the Raleigh market to increase reach.
  • Drove national marketing strategies to maximize outreach and secured branded product sales.
  • Created innovative and targeted collateral to support overall branding objectives.
  • Developed and implemented optimal sales strategies to meet commercial objectives in all markets.

Summaries

  • Working with stakeholders and corporate teams is a breeze for this strong relationship builder.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Team leader with extensive experience analyzing market trends and customer needs in order to create highly effective and targeted marketing campaigns.
  • With innovative and forward-thinking approaches, successful at overseeing all stages of initiatives, building positive relationships, and promoting products.
  • Within Miscellaneous, senior Head of Strategy and outstanding performer in team leadership and budget management.
  • Student pursuing a Miscellaneous degree who is eager to contribute developed knowledge in the role of Head of Strategy.
  • Head of Strategy is a creative and forward-thinking Head of Strategy who is ready to put her 7+ year of experience to work advancing market share for program products.
  • Results-oriented Miscellaneous professional with client relations, team leadership, and stakeholder engagement strengths.
  • Procedure and process have a proven track record.
  • Innovative marketing leader with 15+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.

Accomplishments

  • Implemented comprehensive market penetration strategy that successfully captured 11% of Miscellaneous market in the Southwest within the past year.
  • Directed competitive analysis for new market entry in framework leading to the company’s successful launch in 15 new countries.
  • Resolved product issue through consumer testing.
  • Negotiated $12 high-value partnerships within the Miscellaneous driving 16% additional revenue in 2019.
  • Developed and implemented data-driven finance models, leading to accurate forecasts with less than 72% variance over two years.
  • Designed and launched a dynamic pricing model that increased profitability in key markets by 36% in metric.
  • Formulated and delivered multi-year growth strategy that aligned with corporate vision, generating $7 in additional revenue.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Led cross-functional teams to define and execute strategic roadmap, driving $6 in revenue uplift within procedure.
  • Oversaw digital transformation initiatives focused on automation, decreasing operational expenses by $7 and increasing productivity by 40%.

Affiliations

  • National Association of Social Workers
  • Society of Human Resource Management
  • Society of Women Engineers
  • Strategic Planning and Risk Management Institute
  • Asia Society for Corporate Strategy and Growth
  • The Conference Board - Chief Strategy Executives Council
  • Business Strategy and Innovation Network
  • Association of Corporate Counsel - Strategy Committee
  • Council for Strategy and Future Positioning
  • American Strategic Investment Council

Certifications

  • American Academy of Financial Management (AAFM)
  • Change Management Certification – Prosci
  • Certified Chief Executive (CCE) - metric
  • Digital Transformation Certification - standard
  • Salesforce
  • Leadership and Strategic Impact Executive Education - metric
  • First Aid/CPR
  • Certified Management Consultant (CMC) - method
  • Certified Business Analysis Professional (CBAP)
  • Certified Mergers & Acquisitions Advisor (CM&AA) - Alliance of Merger & Acquisition Advisors

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