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Skills

  • Budgeting and Allocation 
  • Tactical planning
  • P&L Management
  • Brand-building strategies
  • Security systems
  • Corporate Communications
  • Budgets
  • Operational improvement
  • Communications
  • Go-to-market strategy development

Work Experiences

  • Compiled product, market, and customer data to forecast accurate sales and profit projections.
  • Devised strategies for achieving goals and capitalizing on new opportunities.
  • Planned and executed events and marketing programs that resulted in 15 times the number of qualified leads that were expected.
  • Increased procedure business sales by 13% in several months.
  • Strengthened program outreach by managing marketing communications, public relations, and government affairs to maximize branding initiatives.
  • Advised product development teams on how to improve products based on customer feedback.
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
  • Cultivated a positive relationship with customers and distributors in order to boost retention and achieve goals.
  • Developed special projects for existing and prospective customers to generate new system business.
  • Strengthened product branding initiatives by creating communication campaigns, promotional materials, market intelligence data, and databases for the Raleigh market to increase reach.

Summaries

  • Process improvement in standard settings and data analysis in strategic planning settings.
  • Head of Strategy with stakeholder engagement and quality assurance abilities.
  • Strengths in performance reporting and team leadership backed up by Miscellaneous training.
  • Innovative marketing leader with 15+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • Product positioning and messaging expert with a strong understanding of cost-effective branding and marketing programs for generating high-quality leads quickly.
  • Leader who is articulate and driven, as well as having a high level of energy and an engaging personality.
  • Risk assessment Committed to identifying and leveraging opportunities for growth, with a proven ability to build effective teams.
  • Strong technical skills and experience in team leadership.
  • Excited to bring my process improvement experience to my new position.
  • Working with stakeholders and corporate teams is a breeze for this strong relationship builder.

Accomplishments

  • Led restructuring initiative for pricing models across 15 regions, resulting in a 22% increase in gross margin.
  • Partnered with global stakeholders to architect an operating model that improved collaboration, reducing decision-making lead time by 39% at every level.
  • Achieved Employee of the Year for the successful introduction of a zero-based budgeting process, reducing costs by $5 over one year.
  • Developed comprehensive strategy framework that increased company revenue by $4 over 7 years.
  • Utilized data analytics to improve project prioritization, increasing ROI from digital transformations by 23% in 2019.
  • Chaired cross-functional task force to optimize multinational operations, resulting in a reduction in costs by 76% over 8 years across 14 continents.
  • Documented and resolved category which led to method.
  • Developed and implemented KPI frameworks that resulted in enterprise-wide productivity gains of 76% within a two years.
  • Collaborated with team of 8 in the development of category.
  • Established performance-driven culture through KPIs that increased efficiency metrics by 73% across headquarters and international branches.

Affiliations

  • Association for Strategic Planning
  • National Association for Business Economics (NABE)
  • Strategic Management Society
  • Center for Corporate Strategy and Development
  • MIT Enterprise Forum
  • International Business Strategy Group (IBSG)
  • American Management Association (AMA)
  • Harvard Business Review Advisory Council
  • National Association of Social Workers
  • The Conference Board - Chief Strategy Executives Council

Certifications

  • Certified Strategic Planning Professional (CSPP) - Meridian
  • Certified Venture Capital Professional (CVCP) - program
  • Cisco Certified Network Associate (CCNA)
  • ServSafe
  • Apple Certified Associate (ACA)
  • American Academy of Financial Management (AAFM)
  • Microsoft Certified Systems Engineer (MCSE)
  • Association for Project Management (APM)
  • Google Certified Professional Cloud Architect
  • Certified Risk Management Assurance (CRMA) - The Institute of Internal Auditors

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