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Skills

  • Budgeting
  • Budgeting and Allocation 
  • Influencer marketing strategy
  • Email marketing automation
  • Customer service
  • Creative agency collaboration
  • Project organization
  • Content marketing
  • Campaign management
  • Cross-functional collaboration

Work Experiences

  • Achieved a 46% increase in return on ad spend.
  • Implemented marketing strategies that resulted in a customer base growth of 18%.
  • Orchestrated system and program advertising campaigns to drive marketing efforts.
  • Collaborated with global supply chain teams to ensure alignment between promotions, demand planning, and strategic marketing initiatives in 5 markets.
  • Devised and implemented favorable pricing structures that balanced the firm's goals with those of the customers.
  • Achieved a 80% lift in positive brand sentiment.
  • Planned and executed events and marketing programs that resulted in 14 times the number of qualified leads that were expected.
  • Increased Asana sales and brand exposure by developing new packaging, collateral, and sales materials, as well as optimizing target audience reach.
  • Created innovative and targeted collateral to support overall branding objectives.
  • Achieved a 16% reduction in bounce rates.

Summaries

  • With creative and proactive approaches, I've managed all stages of campaigns, deepened partnerships, and increased sales.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the process business.
  • Accomplished marketing strategist.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • A relentless marketing professional with expertise in coordinating cross-functional teams and leading projects from concept to execution, resulting in 29% revenue growth and superior digital campaign results.
  • Achieved a 35% boost in product sales.
  • Global Marketing Communications Manager with 16 years of successful process improvement and project management experience.
  • Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
  • Excited to bring my cross-functional collaboration experience to my new position.

Accomplishments

  • Delivered training seminars for 18 marketing teams on global brand messaging frameworks, ensuring consistent tone of voice across all digital touchpoints.
  • Integrated influencer partnerships with digital marketing strategy to deliver a 84% growth in engagement rate and expanded audience reach by 10%.
  • Led content creation initiatives for new markets, reducing production time by 59% and increasing brand consistency across 5 regions.
  • Led the development and execution of a global integrated marketing communications strategy across 12 markets, resulting in a 49% growth in brand awareness in the Southwest.
  • Developed a comprehensive digital marketing strategy that increased organic search traffic by 32% within several months while reducing paid acquisition cost by 73%.
  • Collaborated with team of 17 in the development of standard.
  • Collaborated with product teams to develop marketing materials that contributed to a successful Jira launch, increasing sales by 47% within the first one year.
  • Developed and implemented a crisis communication strategy, mitigating brand damage and limiting negative sentiment to just 24% over one year.
  • Collaborated with the brand team to establish a new brand architecture resulting in a 21% increase in positive brand sentiment across global markets.
  • Piloted a digital-first marketing strategy in the Northeast which resulted in a 22% increase in lead generation and 8% in customer acquisition.

Affiliations

  • Society of Women Engineers
  • Freemason
  • European Association of Communications Agencies (EACA)
  • Association of Information Technology Professionals
  • User Experience Professionals Association (UXPA) - UX Design Certification
  • Public Relations Society of America (PRSA) – Accredited in PR (APR)
  • Global Marketing Alliance (GMA) Member
  • Global Data & Marketing Alliance (GDMA)
  • Academy of Marketing Science (AMS) - Marketing Educators & Researchers
  • Digital Advertising Alliance (DAA) Participation

Certifications

  • Chartered Institute of Marketing (CIM) Professional Marketing Qualification
  • Advanced Public Relations Certification - Chartered Institute of Public Relations (CIPR)
  • Project Management Professional (PMP) – Project Management Institute (PMI)
  • Certified Digital Marketing Professional (CDMP) - American Marketing Association (AMA)
  • Email Marketing Mastery Certification - SAP
  • Data-Driven Marketing Certification - Google Data Studio
  • Integrated Marketing 360 Professional Certification - Meridian
  • Hootsuite Social Marketing Certification
  • International Public Relations Association (IPRA) Practitioner Certification
  • Certified Business Analysis Professional (CBAP)

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