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Skills

  • Customer experience enhancement
  • Organization
  • Team building
  • Data-driven decision making
  • Digital-first sales strategy deployment
  • Consumer trend analysis for localized marketing
  • Problem resolution
  • Strategic planning
  • Channel expansion through distribution networks
  • Flavored snack reformulation

Work Experiences

  • Oversaw targeted training programs aimed at informing employees about product features and service capabilities.
  • Kept financial controls in place, planned business operations, and kept expenses under control while identifying and pursuing opportunities to expand business operations and increase profits.
  • Hired, supervised, and coached 13 employees on sales strategies to maximize performance.
  • Researched competitor products, services, and trends to target prospects in other territories.
  • Increased sales revenues to $9 for procedure services by utilizing effective negotiating skills.
  • Planned marketing initiatives and tapped into my referral network to promote business development.
  • Looked at current operations and market trends to see where improvements could be made and where opportunities could be capitalized on.
  • Achieved a significant process by making proactive decisions based on market expertise and business knowledge.
  • Manufacturing service agreements and quality standards were negotiated by me.
  • Identified procedure areas in need of improvement and implemented standard program, resulting in a 14% increase in productivity.

Summaries

  • Successful Sales Manager with 18 years of experience in developing and increasing procedure sales.
  • Successful Senior Business Director, Adult Snacks with a passion for leading sales teams to new heights in revenue.
  • Expert in boosting revenue and sales while increasing productivity and customer satisfaction.
  • Manage 12+ accounts with a revenue of more than $16 per one year.
  • Sales Manager with over 17 years of experience building relationships and partnerships, servicing accounts, and increasing profits.
  • Results-oriented, goal-oriented, and looking to apply my experience to the role of Senior Business Director, Adult Snacks.
  • Develop strategic business partnerships and relationships.
  • Dynamic application of risk assessment and vendor management in a fast-paced business environment.
  • Accomplished Senior Business Director, Adult Snacks driven to lead sales teams to achieve record-setting revenue gains. Manage 5+ accounts, generating more than $12 in revenue per 18 months.
  • Customer-focused professional with 17 years of experience in the Miscellaneous sector.

Accomplishments

  • Lead a cross-functional team to implement a salesforce training program, driving a 30% increase in B2B sales results.
  • Overhauled procurement practices, leading to a 68% reduction in raw material waste without impacting quality.
  • Analyzed market data to develop a pricing model that improved margins by 60% while maintaining competitive positioning.
  • Documented and resolved process which led to system.
  • Revamped go-to-market strategy for a new product line, leading to successful entry into 6 additional regions within 2022.
  • Designed and implemented an omnichannel marketing approach, resulting in multi-channel sales growth of 26%.
  • Resolved product issue through consumer testing.
  • Spearheaded the implementation of a new sales analytics tool that enhanced forecasting accuracy by 48%, leading to better alignment with production.
  • Guided the portfolio segmentation of adult snacks, resulting in the creation of a premium sub-brand that increased profit margins by 75%.
  • Drove internal flavor reformulation initiatives across 4 brands, enhancing customer satisfaction and stimulating an estimated 78% product trial rate.

Affiliations

  • American Marketing Association (AMA) - Engaged in marketing innovation discussions to strengthen eCommerce strategies.
  • Society of Human Resource Management
  • American Society of Safety Professionals
  • Association for Computing Machinery
  • Society for Human Resource Management (SHRM) - Contributor to leadership development programs mentoring emerging business directors.
  • National Association for the Specialty Food Trade (NASFT) - Active participant in industry events to drive premium product innovation.
  • eCommerce Merchants Trade Association (EMTA) - Advisory role focused on optimizing online sales and consumer engagement for snack lines.
  • Private Label Manufacturers Association (PLMA) - Supported product development initiatives related to low-calorie snack lines.
  • International Association of Administrative Professionals
  • Jaycees

Certifications

  • Certified Six Sigma Black Belt by American Society for Quality (ASQ)
  • Certified Brand Strategist by The Brand Establishment
  • CompTIA Network+
  • Certified Demand Driven Planner by Demand Driven Institute (DDI)
  • Data-Driven Marketing Certification by the MarketingProfs
  • Certified Agile Leadership (CAL) by Scrum Alliance
  • Certified Product Manager (CPM) by The Association of International Product Marketing & Management (AIPMM)
  • Certified Financial Planner (CFP) by CFP Board
  • Certified in Production and Inventory Management (CPIM) by APICS
  • Certificate in Brand Management by eCornell

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