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Skills

  • Budget management and resource allocation
  • Business operations
  • PeopleSoft
  • Customer service
  • Cross-functional team leadership
  • Product development
  • Public and media relations
  • Email marketing and lead nurturing
  • A/B testing
  • Corporate Communications

Work Experiences

  • Collaborated with the sales team.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Collaborated with customer success to restructure the referral program.
  • Implemented marketing strategies that resulted in a customer base growth of 13%.
  • Analyzed and fine-tuned retargeting campaigns, improving return on ad spend by 6x across program.
  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.
  • Implemented optimal sales strategies for the Boston market in order to meet commercial objectives.
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
  • Planned and executed events and marketing programs that resulted in 11 times the number of qualified leads that were expected.
  • Sold and distributed over $16 worth of Asana.

Summaries

  • SEO content creation, social media audience engagement, and brand management are all skills I have.
  • Achieved 70% increases in conversion rates.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Competent marketing manager with a track record of driving business growth through the implementation of category strategies.
  • Achieved a 30% lift in SEO lead volume.
  • Innovative marketing leader with 16+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • Expert at keeping track of trends and seizing new opportunities.
  • General Marketing Manager with 12 years of successful budget management and strategic planning experience.
  • Accomplished General Marketing Manager with a deep understanding of audience segmentation and personalization strategies that increased lead generation by 71% and social media engagement by 22% over the last 2023.
  • Employees are motivated to perform at their best by a hardworking team builder.

Accomplishments

  • Analyzed and optimized retargeting campaigns, improving return on ad spend by 8x across category within 18 months.
  • Collaborated on the launch of Asana, generating 82% higher qualified leads than projected in the first 9 months.
  • Collaborated with the product team to improve product-market fit, driving a 70% increase in market share within 2 months.
  • Implemented data-driven A/B testing strategies, which improved landing page conversion rates by 38%.
  • Documented and resolved standard which led to category.
  • Led the development and launch of a new go-to-market strategy, driving a 72% increase in total revenue for Microsoft Excel within several months.
  • Orchestrated a multi-channel digital marketing campaign that resulted in a 53% growth in qualified leads and 49% lower Customer Acquisition Cost (CAC).
  • Worked closely with CRM system standard to nurture leads and optimize pipelines, increasing overall conversion rates by 23%.
  • Delivered a successful rebranding campaign recognized by Innovation Award for excellence in creative execution.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.

Affiliations

  • International Association of Administrative Professionals
  • Membership Chair for framework Digital Marketing Association
  • Project Management Institute
  • American Marketing Association (AMA)
  • Judge at category Marketing Awards
  • Board Member for system focused on marketing mentorship
  • American Marketing Association
  • Certified Digital Marketing Professional (CDMP) designation with Vantage
  • Marketing Chair on Summit Group Corporate Social Responsibility (CSR) Committee
  • Rotary International

Certifications

  • Facebook Certified Creative Strategy Professional
  • Google Display Ads Certification
  • CompTIA Security+
  • CompTIA Network+
  • Facebook Certified Media Planning Professional
  • HubSpot Content Marketing Certification
  • Project Management Professional (PMP)
  • Google Ads Search Certification
  • Microsoft Certified Systems Engineer (MCSE)
  • Diploma in Digital Marketing by the Chartered Institute of Marketing (CIM)

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