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Skills

  • Competitive pricing analysis
  • Ambassador Program Development
  • Competitive landscape analysis
  • Franchisee management
  • Customer Engagement Optimization
  • Digital and social media marketing integration
  • Client communication
  • Customer insights analysis
  • Client sign-up tracking
  • Public and media relations

Work Experiences

  • Achieved a 2018-over-year revenue increase of $110,000.
  • Achieved industry-leading results for method customers through launched.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Generated leads and raised brand awareness for Workday in new markets.
  • Increased sales by 6% over the previous fiscal year through the use of a category marketing program.
  • Increased Asana sales and brand exposure by developing new packaging, collateral, and sales materials, as well as optimizing target audience reach.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Oversaw the launch of 2 new products in order to increase market share and generate revenue of $12.
  • Created innovative and targeted collateral to support overall branding objectives.
  • Presentations, trend reports, kitted assets, and product data sheets were among the creative sales tools I developed.

Summaries

  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
  • Marketing Manager with a track record of developing marketing strategies and leading successful product launches, promotions, and development.
  • Strengths in quality assurance and client relations backed up by Miscellaneous training.
  • SEO content creation, social media audience engagement, and brand management are all skills I have.
  • Achieved results over 6 months.
  • Performance reporting expert
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Innovative marketing leader with 12+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • Market research, plan optimization, and viral content creation are all areas of expertise.

Accomplishments

  • Researched market and competitor data in the the West Coast to realign product messaging, boosting regional brand awareness by 34%.
  • Resolved product issue through consumer testing.
  • Negotiated contracts with local event venues, securing a cost reduction of 66% on overall field marketing budgets.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Collaborated with vendors and creative teams to produce promotional giveaways distributed to 17 attendees, driving a 66% increase in social media engagements.
  • Trained and onboarded 11 field marketers, improving regional event support, and expanding coverage across Raleigh within 12 months.
  • Developed an in-market sales enablement toolkit that helped frontline teams surpass their sales targets by 21%.
  • Authored in-depth post-event analysis reports that identified key improvements, increasing event ROI by 36%.
  • Led the development and execution of influencer marketing campaigns that drove a 30% increase in digital engagement and follow-ups.
  • Created and distributed localized marketing collateral, leading to 62% participation in community-driven events.

Affiliations

  • Active Participant, Marketing Research Association (MRA)
  • Toastmasters
  • American Society of Safety Professionals
  • Jaycees
  • Affiliate, Customer Experience Professional Association (CXPA)
  • Member, Association of National Advertisers (ANA)
  • Association for Computing Machinery
  • Active participant, National Association for Event Planners
  • Affiliate, Event Planning Professionals (EPP) - 2016-Present
  • International Association of Administrative Professionals

Certifications

  • Apple Certified Associate (ACA)
  • SHRM Certified Professional (SHRM-CP)
  • First Aid/CPR Certified
  • Email Marketing Certification - HubSpot
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Certified Mobile Marketing Specialist - Lakeside Partners
  • Content Marketing Institute Certification
  • Event Marketing Strategy Certification - Harbor & Co.
  • Event ROI and Budget Management Certification - 2017 - Vantage
  • CompTIA A+ Technician

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