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Skills

  • Content Tone, Clarity, and Style Optimization
  • Content distribution strategies
  • Interviewing high-profile sources
  • Creative Collaboration with Graphic Designers
  • Adaptable in Fast-Paced Editorial Environments
  • Google Analytics for Tracking Content Performance
  • Copy Editing with Strong Attention to Detail
  • Partnership Development with External Agencies
  • Storytelling for digital platforms
  • Fact-Checking and Verification

Work Experiences

  • Collaborated with product managers on technical documentation, providing clear, concise copy that improved user understanding and engagement with Adobe Creative Suite.
  • Contributed to publication being referenced in 2 high-profile outlets.
  • Aligned sponsored content campaigns with editorial integrity.
  • Collaborated with external PR teams to develop key messaging for online media, resulting in Top Performer and 12 features in Miscellaneous outlets.
  • Edit articles submitted by contributors and interns.
  • Conceived editorial guidelines for consistent voice and tone.
  • Assessed audience analytics to adjust content production strategies, leading to a 16% increase in overall website traffic within 2015.
  • Collaborated with top-tier influencers in Miscellaneous.
  • Authored editorials.
  • Go to photo shoots and scout locations.

Summaries

  • Edited content for leading publications.
  • Delivered quality publications.
  • Consistently hit engagement targets.
  • Aligned strategies with audience preferences.
  • Achieved results over several months.
  • Curated and implemented a content strategy.
  • Adaptable editor contributing to technical documentation projects, elevating user content engagement for various product types such as HubSpot.
  • Dynamic writer and editor.
  • Creative editor with a record of producing engaging multimedia content.
  • Delivered timely materials across multiple channels.

Accomplishments

  • Monitored and analyzed the publication’s performance using system, making recommendations to improve performance by 30% through revised editorial techniques.
  • Secured exclusive interviews with thought leaders by crafting tailored pitch letters, significantly enhancing the visibility and credibility of core editorial content.
  • Trained and mentored junior copywriters and freelance contributors, reducing editorial revision workloads by 45% through effective coaching and resource development.
  • Increased user engagement on social media through targeted content created collaboratively with the PR team, leading to a 77% boost in shares and likes over a one year.
  • Established and directed an in-house content production workflow, achieving cost reductions of 53% while maintaining content quality and output.
  • Refined website copy to be SEO-optimized, boosting page rankings and successfully increasing site traffic by 67% within three years.
  • Conceptualized and executed newsletters that saw improved open rates by 76%, leveraging storytelling techniques and data-driven insights.
  • Worked with the analytics team to interpret audience behavior and adjust editorial approach, increasing content engagement rates by 71%.
  • Delivered editorial services on content series that were picked up by President's Club, earning accolades for creativity and improving brand recognition.
  • Crafted engaging, data-driven pitches resulting in successful publication in 7 high-profile trade journals in 2019, elevating both readership and brand reputation.

Affiliations

  • Member, Association for Women in Communications (AWC) – Expanded journalistic and editorial mentorship programs
  • Panel Speaker, Writers Digest Conference – Discussed story optimization for digital platforms
  • Collaborated with Write the Docs Community, focusing on improving editorial quality in technical communication
  • Contributing Author, 2015 Anthology of the Association of Writers & Writing Programs (AWP)
  • Co-Founder of process, a digital platform for emerging writers, leading editorial operations and content management
  • Certified Content Marketing Specialist, Content Marketing Institute – 2022
  • Participant in PRSA (Public Relations Society of America) workshops focused on media outreach and corporate storytelling
  • Member, National Writers Union (NWU) – Ensured freelance writers' rights in content creation and publication engagements
  • Certified Editor, Poynter Institute for Media Studies – 2016 – Completed advanced copy editing course
  • Contributing Writer at the International Association of Business Communicators (IABC) Annual Report – 2017

Certifications

  • Google News Initiative Training Certification
  • Content Marketing Certification - HubSpot Academy
  • Data-Driven Journalism Certification – European Journalism Centre (EJC)
  • Transmedia Storytelling Certification – MIT Media Lab
  • Content Marketing Specialist Certification - Digital Marketing Institute (DMI)
  • Certified Digital Journalist (CDJ) - category
  • Creative Writing Specialization – Coursera 2018
  • Certified Technical Editor – Society for Technical Communication (STC)
  • Freelance Writer Master Certification – Freelance Writers Den
  • Custom Publishing Specialist Certification – system

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