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Skills

  • Influence management
  • Direct sales
  • Vendor relationship management
  • A/B testing methodologies
  • Multilingual communication skills
  • Content management systems (method)
  • Multichannel retail integration
  • Database management
  • Conversion Rate Optimization (CRO)
  • Digital transformation leadership

Work Experiences

  • Kept up to date on competitor products and pricing in the markets I served.
  • Used sales presentations to communicate product quality and market comparisons.
  • Initiated new product launch sales and marketing plans, including developing sales, distribution, and media strategies.
  • Met with Director of E-Commerces one-on-one to identify selling roadblocks and provided advice, including workflow optimization, on how to best address them.
  • Met sales and service targets of $16 by leveraging interpersonal communication skills and product knowledge to cultivate and secure new customer relationships.
  • Increased profits by providing excellent customer service, adhering to established procedures, and thoroughly reviewing sales reports.
  • Worked cross-functionally with headquarters, regional, and other teams across the country to ensure that the message and experience were consistent.
  • Averaged 10 sales calls closed each quarter.
  • Accomplished this within 6 months.
  • Cut costs by 10% through client and distributor price negotiations.

Summaries

  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Aligned marketing and sales efforts.
  • Dedicated to streamlining processes while maximizing employee potential.
  • Added $8 to monthly sales within 18 months.
  • Achieved a 34% reduction in bounce rate.
  • Added $15 in revenue within the first two years.
  • Sales Manager with over 15 years of experience building relationships and partnerships, servicing accounts, and increasing profits.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Director of E-Commerce is a multi-talented Director of E-Commerce who is consistently rewarded for planning and operational improvements.
  • Achieved 18% year-over-year growth in Seattle.

Accomplishments

  • Optimized supply chain processes, reducing delivery lead times by 4 days and cutting logistics costs by 52%, which improved overall customer satisfaction.
  • Implemented advanced attribution models to track customer journey, resulting in a 19% improvement in identifying high-converting channels.
  • Collaborated with team of 3 in the development of method.
  • Spearheaded a mobile-first design initiative that led to a 58% increase in mobile sessions and an 65% growth in mobile revenue.
  • Achieved a 15% reduction in cost per acquisition following CPA optimization strategies, leading to more efficient digital ad spend across framework.
  • Developed data visualization dashboards using HubSpot, enabling key stakeholders to monitor KPIs in real-time, improving decision making.
  • Successfully grew e-commerce revenue by 55% over three years through a combination of optimizing SEO, introducing dynamic product recommendations, and launching PPC campaigns.
  • Collaborated with product and marketing teams to extend the product mix, increasing SKU count by 13 and refreshing offerings during key sales seasons.
  • Optimized remarketing campaigns, resulting in a 68% increase in customer return visits and a 37% improvement in ROAS (Return on Ad Spend).
  • Created and executed a dynamic customer loyalty program that increased repeat purchase rates by 27% over two years.

Affiliations

  • Advisory Board Member at the Digital Commerce 360 Council, advising on data-backed strategies to capture mobile and desktop audiences.
  • Certified Shopify Partner since 2017, offering advisory services on platform enhancements, SEO, and marketplace expansions.
  • Member of the International E-Commerce & Omnichannel Organization, contributing to global conversation on cross-border e-commerce initiatives.
  • Member of the American Marketing Association's Digital Marketing Council, sharing best practices in SEM and email marketing.
  • Toastmasters
  • American Marketing Association
  • Association of Information Technology Professionals
  • Certified in Google Ads Display and Shopping Campaigns through Google Skillshop, with a focus on increasing return on ad spend (ROAS).
  • Regular contributor and attendee at ShopTalk events to collaborate with industry leaders on cutting-edge e-commerce practices.
  • American Society of Safety Professionals

Certifications

  • Salesforce
  • Certified Public Accountant
  • GDPR Data Protection Officer Certification
  • Magento Certification – Magento 2 Solution Specialist
  • BigCommerce Certification
  • Certified Search Engine Marketing Specialist (SEMS)
  • Certified Payment Card Industry Security Implementation Specialist (CPISI)
  • Mastering Facebook & Instagram Ads Certification
  • Amazon Advertising Sponsored Ads Certification
  • Certified Internet Marketing Practitioner (CIMP)

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