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Skills

  • Budget management and efficiency tracking
  • Dynamic pricing model implementation
  • Cross-functional team leadership
  • Extensive personal network
  • Strategic planning
  • Business development and planning
  • Sales reporting
  • Marketing automation tools (Workday)
  • Conversion Rate Optimization (CRO)
  • Systems and software programs

Work Experiences

  • Worked to resolve issues with high-profile customers in order to maintain relationships and increase the number of repeat customers.
  • Cut two years spending by 10% by using QuickBooks to create effective budgets.
  • Communicated with customers, management, and the sales team to better understand their needs and make recommendations.
  • Revenue models, process flows, operations support, and customer engagement strategies were all under my control.
  • Made recommendations to improve brand effectiveness and product benefits, which resulted in 2 long-term accounts being secured in two years.
  • Evaluated the individual and team performance of each location, analyzing data trends to determine the best methods for increasing sales.
  • Established long-term business growth by building relationships with customers and the community.
  • By hosting product-focused events, I was able to attract new customers and strengthen existing ones.
  • Kept financial controls in place, planned business operations, and kept expenses under control while identifying and pursuing opportunities to expand business operations and increase profits.
  • Worked cross-functionally with headquarters, regional, and other teams across the country to ensure that the message and experience were consistent.

Summaries

  • Achieved a 18% reduction in support inquiries.
  • Achieved results within one year through successful partnerships.
  • Accomplished Director of E-Commerce driven to lead sales teams to achieve record-setting revenue gains. Manage 14+ accounts, generating more than $15 in revenue per one year.
  • Dedicated to streamlining processes while maximizing employee potential.
  • Accomplished Director of E-Commerce experienced in cart abandonment recovery strategies, improving customer recapture rates and driving an additional $13 in revenue through highly targeted campaigns.
  • Detail-oriented and committed to creating efficient environments in which to provide excellent service.
  • Aligned marketing and sales efforts.
  • Achieved a 54% uplift in conversion rates.
  • Director of E-Commerce is a multi-talented Director of E-Commerce who is consistently rewarded for planning and operational improvements.
  • Strict Director of E-Commerce with system supervisory experience of 14 years.

Accomplishments

  • Implemented advanced attribution models to track customer journey, resulting in a 19% improvement in identifying high-converting channels.
  • Resolved product issue through consumer testing.
  • Documented and resolved method which led to framework.
  • Harnessed the power of social commerce, driving a 16% increase in sales from Instagram and Facebook marketplaces.
  • Collaborated with product and marketing teams to extend the product mix, increasing SKU count by 13 and refreshing offerings during key sales seasons.
  • Successfully grew e-commerce revenue by 55% over three years through a combination of optimizing SEO, introducing dynamic product recommendations, and launching PPC campaigns.
  • Led negotiations with external agencies, cutting costs by 44% while maintaining quality of service for digital marketing initiatives.
  • Implemented advanced analytics using ServiceNow, which resulted in a 33% improvement in forecasting accuracy for inventory and demand planning.
  • Negotiated exclusive partnerships with key suppliers, reducing operational costs by 55% and improving supply chain efficiency.
  • Managed a high-performance e-commerce team, achieving a 56% improvement in team KPIs across 2015.

Affiliations

  • Member of the National Retail Federation (NRF) since 2024, actively participating in annual conferences to stay ahead of e-commerce trends.
  • Member of the American Marketing Association's Digital Marketing Council, sharing best practices in SEM and email marketing.
  • National Association of Social Workers
  • Association for Supply Chain Management (APICS)
  • Speaker at the Internet Retailing Expo 2016, delivering insights on driving e-commerce growth through emergent technologies.
  • Affiliate Member at the International Association for Artificial Intelligence (IAAI), applying AI technologies to e-commerce personalization.
  • Member of the Online Retailer Association (ORA), collaborating on best practices in conversion rate optimization and customer journey mapping.
  • Member of the Email Experience Council (EEC), specializing in building customized customer communications strategies to enhance engagement.
  • Mentor and Speaker at the E-commerce Forum USA, focusing on personalization strategies to improve customer experiences.
  • American Society of Safety Professionals

Certifications

  • Facebook Blueprint Certification
  • Microsoft Certified Systems Engineer (MCSE)
  • Amazon Advertising Sponsored Ads Certification
  • Certified UX/UI Designer (eCommerce Specialization)
  • Google Analytics Individual Qualification (GAIQ)
  • Salesforce
  • SHRM Certified Professional (SHRM-CP)
  • Project Management Professional (PMP)
  • Certified Digital Business Expert (DBE)
  • Certified Business Analysis Professional (CBAP)

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