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Skills

  • Crisis communication planning and management
  • Organization
  • Brand awareness growth strategies
  • Content marketing strategy
  • Event planning and execution for communications
  • Business correspondence
  • Collaborating with global partners on communications
  • Associated Press style
  • Leadership in crisis communication teams
  • Communication performance analysis

Work Experiences

  • Achieved positive reception from over 5 participants.
  • Created and managed a corporate blog content calendar, increasing organic reach by 57% and boosting followership by 8 new readers.
  • Coordinated and produced high-profile corporate events, resulting in positive press and over 3 attendees and stakeholders.
  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Achieved a 28% boost in share of voice.
  • Conceptualized a global media relations campaign.
  • Achieved over 4 impressions.
  • Collaborated with global partners.
  • Built and maintained relationships with key media contacts, resulting in over 9 successful media interviews and mentions in 2018.
  • Collaborated with senior leadership to draft executive speeches and talking points for company annual shareholder meetings, achieving positive reception from over 8 participants.

Summaries

  • Achieved over 31% adoption rates among employees.
  • Within Marketing and Communications, senior Corporate Communications Officer and outstanding performer in stakeholder engagement and team leadership.
  • Conceptualized global campaigns.
  • An analytical thinker with the ability to measure and refine communication strategies based on detailed performance metrics and insights.
  • Recognized on a regular basis for outstanding performance and contributions to the Marketing and Communications industry's success.
  • Accomplished Corporate Communications Officer with a proven track record in media relations, increasing media reach by 61% through well-crafted press releases and strategic media outreach.
  • Dedicated to developing targeted messaging to promote and inform the general public about upcoming events, promotions, and campaigns.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Collaborates effectively with senior leadership.
  • Augmented media outreach.

Accomplishments

  • Designed a corporate messaging architecture that allowed for rapid adaptation during unforeseen industry changes, maintaining consistent public-facing communications.
  • Monitored online brand mentions using HubSpot to develop targeted communication plans and swiftly address emerging issues.
  • Integrated social listening tools to monitor brand sentiment, driving a 39% improvement in proactive response strategies.
  • Developed the company’s first sustainability-focused communication strategy, earning Top Performer and industry recognition for corporate responsibility.
  • Documented and resolved program which led to system.
  • Developed content guidelines to standardize messaging across global markets, improving brand consistency and local market relatability.
  • Led media relations efforts that secured over 3 articles featuring positive brand messaging, enhancing public perception.
  • Developed and implemented a comprehensive corporate communications plan, increasing brand awareness by 23% within one year.
  • Implemented VOG (voice of the customer) feedback into corporate communications efforts, elevating customer satisfaction scores by 82% over the past year.
  • Planned and executed a CEO media tour, strengthening relationships with 12 industry influencers and key media outlets.

Affiliations

  • National Speakers Association (NSA)
  • Digital Analytics Association (DAA)
  • Brand Storytelling Association
  • Women in PR USA
  • Society of Women Engineers
  • International Council of Nurses
  • Society of Human Resource Management
  • Association for Women in Communications (AWC)
  • Council of Public Relations Firms
  • Jaycees

Certifications

  • Digital Marketing Professional Certificate – Northwind
  • Public Relations Society of America (PRSA) Accreditation in Public Relations (APR)
  • Cisco Certified Network Associate (CCNA)
  • Microsoft Certified Systems Engineer (MCSE)
  • Apple Certified Associate (ACA)
  • Microsoft Office Specialist Expert (Word, Excel, PowerPoint) Certification
  • Media Management Certification – Ironclad Systems
  • Google Analytics Individual Qualification (GAIQ)
  • Certified Public Accountant
  • Corporate Reputation Management Certificate – Beacon Labs

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