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Skills

  • Customer feedback system implementation
  • Direct sales
  • Event sales growth tracking
  • Event planning and execution
  • Strategic account development
  • Budget management and cost savings initiatives
  • Contract Negotiation and Management
  • Trained in consumer marketing
  • Analytical problem solver
  • Cross-functional team leadership

Work Experiences

  • Participated in planning meetings, site visits, and vendor evaluations to improve the quality of client services.
  • Initiated new product launch sales and marketing plans, including developing sales, distribution, and media strategies.
  • Oversaw targeted training programs aimed at informing employees about product features and service capabilities.
  • Met established KPIs for the company, regional team, and individual performance through teamwork and customer focus.
  • Oversaw the work of an efficient administrative team responsible for maintaining accurate sales, inventory, and order records.
  • By hosting product-focused events, I was able to attract new customers and strengthen existing ones.
  • Communicated with customers, management, and the sales team to better understand their needs and make recommendations.
  • Outperformed my quarterly and annual sales targets.
  • Increased profits by providing excellent customer service, adhering to established procedures, and thoroughly reviewing sales reports.
  • Revenue models, process flows, operations support, and customer engagement strategies were all under my control.

Summaries

  • Highly skilled at building and maintaining client rapport in order to increase sales and retention.
  • Committed to providing excellent customer service and maintaining a professional, approachable demeanor.
  • Catering Sales Manager with a strong background in catering services and a creative mindset.
  • Successful Director of Catering Sales with a passion for leading sales teams to new heights in revenue.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Able to close deals.
  • A forward-thinking Director of Catering Sales with demonstrated success in reducing client acquisition costs by 17% through targeted marketing and enhanced sales funnel management.
  • Exceptional at spotting and profiting from new market trends and revenue opportunities.
  • Expert in boosting revenue and sales while increasing productivity and customer satisfaction.
  • Persuasive brand imaging has a proven track record of growing network connections.

Accomplishments

  • Reduced client acquisition costs by 6% using targeted marketing techniques and optimizing sales funnels.
  • Trained and mentored a team of 3 catering sales associates, boosting team revenue by 42% within three years.
  • Produced detailed financial reports that led to reductions in operational expenses by $8, while maintaining a 5% client satisfaction rate.
  • Created tailored client retention strategies that increased repeat business by 55% over the past year.
  • Collaborated with team of 2 in the development of program.
  • Built strategic relationships with key clients, boosting premium event bookings by 12% within one year.
  • Conceptualized and introduced luxury event packages that increased revenue by $12 annually.
  • Improved client invoicing accuracy and collection processes, leading to a 13% reduction in overdue payments.
  • Architected a seasonal specials campaign that resulted in a 22% increase in holiday event sales compared to the previous year.
  • Maximized on-site sales opportunities through upselling strategies, increasing average booking price by 7 per event.

Affiliations

  • Chair, Regional Customer Service Excellence Awards Committee
  • Member, The Event Planner Expo Networking Group
  • Member, National Association for Catering and Events (NACE)
  • Member, Global Event Partners Association (GEPA)
  • Certified, Certified Special Events Planner (CSEP)
  • Vice President, Local Venue Marketing Alliance Raleigh
  • Member, Culinary Institute of America Alumni Association
  • Society of Human Resource Management
  • Association of Information Technology Professionals
  • Affiliate, Hospitality Sales and Marketing Association International (HSMAI)

Certifications

  • Certificate in Hotel Revenue Management by Beacon Labs
  • Certified Negotiation Expert (CNE)
  • Digital Marketing Certification by QuickBooks for Event Sales
  • Advanced Sales Management Certificate by metric
  • Google Certified Professional Cloud Architect
  • Event Management Certificate by Ironclad Systems
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Certificate in Event Venue Operations from Vantage
  • ServSafe Food Protection Manager Certification
  • CompTIA Security+

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