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Skills

  • Contract Negotiation and Management
  • B to B sales
  • Analytical problem solver
  • Customer feedback system implementation
  • Extensive personal network
  • Territory management
  • Financial reporting and analysis
  • Corporate event expertise
  • Client acquisition cost reduction
  • Cross-functional team leadership

Work Experiences

  • Created and implemented new business opportunities using strategic networking strategies.
  • Kept track of customer purchasing patterns, market conditions, and competitor actions in order to adjust strategies and meet sales targets.
  • By hosting product-focused events, I was able to attract new customers and strengthen existing ones.
  • Increased profitability by utilizing marketing and sales strategies to build pipelines.
  • Worked to resolve issues with high-profile customers in order to maintain relationships and increase the number of repeat customers.
  • Hired, supervised, and coached 2 employees on sales strategies to maximize performance.
  • Communicated with customers, management, and the sales team to better understand their needs and make recommendations.
  • Worked with internal teams and suppliers to assess costs in relation to expected market price points and create structures to meet profit goals.
  • Reserved event space and oversaw the set-up and tear-down of both the dining and kitchen areas.
  • Researched and implemented new strategies to expand the company's operations and customer base.

Summaries

  • Ambitious catering manager with 10 years of experience managing high-performing service teams.
  • A forward-thinking Director of Catering Sales with demonstrated success in reducing client acquisition costs by 17% through targeted marketing and enhanced sales funnel management.
  • Strict Director of Catering Sales with framework supervisory experience of 3 years.
  • Exceptional coordination and communication abilities.
  • Quality assurance and stakeholder engagement, a well-rounded leader with a talent for supervising employees.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Exceptional at spotting and profiting from new market trends and revenue opportunities.
  • Strengths in cross-functional collaboration and client relations backed up by Miscellaneous training.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.

Accomplishments

  • Strategically restructured the sales team workflow, increasing productivity by 37% and improving team KPIs.
  • Lead cross-departmental collaboration between the catering and event planning teams, enhancing overall event experience and customer satisfaction rates.
  • Executed a data-driven pricing strategy based on market research, leading to a 59% increase in competitive pricing placement and bookings.
  • Designed and led a digital marketing campaign increasing lead generation by 68% over 6 months, securing premium event bookings.
  • Trained and mentored a team of 3 catering sales associates, boosting team revenue by 42% within three years.
  • Produced detailed financial reports that led to reductions in operational expenses by $8, while maintaining a 5% client satisfaction rate.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Implemented a client follow-up system that resulted in a 34% improvement in repeat booking rates over one year.
  • Revolutionized the department’s sales approach by launching an online booking system, improving conversion rates by 52%.
  • Analyzed market trends and competitor strategies, which increased sales leads in Denver, generating an estimated $6 increase in revenue.

Affiliations

  • Certified Professional, Certified Meeting Professional (CMP) – Convention Industry Council
  • International Council of Nurses
  • Delegate, Global Business Travel Association (GBTA) Conference
  • Speaker, Catering and Event Sales Summit 2023
  • Attendee, International Caterers Association (ICA) Webinar Series
  • Certified, Online Sales Mastery in Hospitality 2019
  • Association of Information Technology Professionals
  • Member, Catering and Events Industry Council (CEIC)
  • Lions Club
  • American Medical Informatics Association

Certifications

  • Sales Leadership Certificate from initiative
  • Food and Beverage Management Certificate from category
  • Event Planning Certification by Lakeside Partners
  • Certified Negotiation Expert (CNE)
  • CompTIA Network+
  • Salesforce Certified Sales Cloud Consultant
  • Diploma in Hotel and Catering Management
  • Certified Professional in Hospitality Digital Marketing (CHDM)
  • First Aid/CPR Certified
  • Advanced Certificate in Hospitality Sales by Northwind

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