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Skills

  • Organization
  • Data-driven marketing decision making
  • Keyword optimization
  • Strategic planning
  • Content calendar management
  • Team building
  • CTR Improvement Strategies
  • B2B and B2C digital marketing
  • Problem resolution
  • Customer service

Work Experiences

  • Achieved 17% growth in monthly donations.
  • Conducted targeted email outreach.
  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Assisted with the redesign of an e-commerce website, reducing bounce rate by 32%.
  • Collaborated with a marketing agency.
  • Collaborated with a team to launch a holiday campaign.
  • Analyzed competitor online marketing strategies to refine our messaging, leading to an increase in CTR by 73%.
  • Conducted market research on Miscellaneous trends.
  • Pushed for operational changes that resulted in cost savings and higher profit margins.
  • Achieved results in 13 months.

Summaries

  • Creative Digital Marketing Volunteer.
  • Achieved follower expansion of 34% within 18 months.
  • Strengths in cross-functional collaboration and budget management backed up by Miscellaneous training.
  • Analytical Digital Marketing Volunteer.
  • For new and existing customers, leads routine operations and special projects.
  • Collaborative Digital Marketing Volunteer proficient in designing influencer outreach programs, resulting in 11 successful partnerships and a 54% growth in user engagement.
  • Contributed to significant digital marketing successes.
  • Accomplished Digital Marketing Volunteer.
  • Adept Digital Marketing Volunteer with hands-on proficiency in SEO optimization and competitor analysis, increasing CTR by 28% over two years.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the standard business.

Accomplishments

  • Automated key parts of the social media posting process using Jira, allowing for more efficient content distribution and a 63% increase in engagement.
  • Developed and implemented a targeted email marketing campaign, increasing open rates by 47% and driving standard.
  • Successfully optimized website for local SEO by implementing Adobe Creative Suite and increasing location-based traffic by 62%.
  • Leveraged open-source CMS tools to optimize the company's blog structure, achieving a 40% lift in pageviews and time-on-site.
  • Analyzed and optimized ad copy, achieving a 19% growth in CTR across both search and display networks in Salesforce.
  • Created and managed digital ad campaigns on Salesforce, leading to a 35% increase in lead acquisition at a metric cost-per-lead.
  • Executed a full content audit to improve SEO on Power BI, leading to 59% growth in organic traffic over two years.
  • Partnered with 15 influencers to increase product awareness, resulting in a 28% uplift in social media mentions.
  • Improved user sign-ups by 20% through targeted email marketing campaigns, resulting in 12 new users within the past year.
  • Managed social media content calendars across 2 platforms, posting category per week and increasing engagement by 54%.

Affiliations

  • Professional Association for Customer Engagement (PACE)
  • LinkedIn Learning Alumni Group
  • Search Engine Marketing Professional Organization (SEMPO)
  • American Marketing Association
  • Email Marketing Gurus Network
  • Society of Women Engineers
  • Nonprofit Technology Network (NTEN)
  • International Association of Business Communicators (IABC)
  • Association for Computing Machinery
  • YouTube Creators Academy 2019

Certifications

  • Online Marketing Certified Professional (OMCP)
  • Digital Advertising Master Class by framework
  • HubSpot Content Marketing Certification
  • Google Certified Professional Cloud Architect
  • CompTIA Security+
  • Salesforce
  • Bing Ads Accredited Professional
  • Google Ads Shopping Certification
  • Marketing Analytics Professional Certificate by Google
  • Facebook Blueprint Certified Professional

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