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Skills

  • Customer Relationship Management (CRM)
  • Communications
  • Cost-Per-Click (CPC) Reduction
  • Campaign management
  • Customer segmentation and personalization
  • Customer retention strategies
  • Affiliate Marketing Program Management
  • AB Testing for Campaigns
  • Cross-Selling and Up-Selling Strategies
  • Supervision

Work Experiences

  • Closed 15 new major clients.
  • Oversaw marketing projects from conception to completion, including conceptual planning, schedule management, and final execution.
  • Achieved results within three years.
  • Planned and executed events and marketing programs that resulted in 6 times the number of qualified leads that were expected.
  • Achieved a 39% improvement in partnership renewals year over year.
  • Achieved 59% improvement in site loading speed.
  • Devised and implemented favorable pricing structures that balanced the firm's goals with those of the customers.
  • Achieved industry-leading results for procedure customers through improved.
  • Coached a sales team of 11 in digital marketing principles.
  • Achieved results in just the past year.

Summaries

  • Competent marketing manager with a track record of driving business growth through the implementation of standard strategies.
  • Aligned proposals with sales goals.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Achieved results within 18 months.
  • Analytics-focused marketer.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Achieved 80% growth in customer lifetime value.
  • Marketing Manager with a track record of developing marketing strategies and leading successful product launches, promotions, and development.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • SEO content creation, social media audience engagement, and brand management are all skills I have.

Accomplishments

  • Led cross-functional team to successfully launch a Adobe Creative Suite campaign, achieving 52% growth in sales within the first quarter.
  • Implemented conversion rate optimization initiatives on landing pages that resulted in a 71% increase in lead capture rate.
  • Redesigned and automated the email marketing sequence, yielding a 66% improvement in campaign efficiency and a 31% increase in engagement.
  • Achieved Six Sigma in ServiceNow which enhanced ability to implement advanced, data-driven marketing strategies.
  • Produced 15 custom email campaigns that successfully delivered personalized messages, resulting in 29% increase in customer engagement.
  • Collaborated with team of 5 in the development of initiative.
  • Resolved product issue through consumer testing.
  • Developed a comprehensive social media strategy, improving followers by 29% and increasing overall engagement rates by 77%.
  • Developed strategic partnerships resulting in 4 new leads and generated $8 in additional revenue over the past year.
  • Used analytics tools to refine targeting tactics, ensuring accurate attribution and capturing 53% of marketing influence opportunities.

Affiliations

  • LinkedIn Advertising Certification – Completed 2019
  • Association of Information Technology Professionals
  • Jaycees
  • Ad Club of Boston – Digital Marketing Sales Division
  • American Medical Informatics Association
  • Twitter Flight School – Social Media Strategy Certification
  • American Society of Safety Professionals
  • Association for Supply Chain Management (APICS)
  • Certified Digital Sales Executive (CDSE) from Digital Sales Institute – Earned 2019
  • Digital Marketing Institute (DMI) – Professional Level Member

Certifications

  • Certified Public Accountant (CPA)
  • Demandbase ABM Certification
  • HubSpot Content Marketing Certification
  • Shopify Academy Digital Marketing Fundamentals
  • Google Certified Professional Cloud Architect
  • Microsoft Certified Systems Engineer (MCSE)
  • ServSafe
  • OMCP (Online Marketing Certified Professional)
  • YouTube Channel Growth Certification by YouTube Creators Academy
  • Google Analytics Certification

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