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Skills

  • Cross-functional collaboration
  • B2B SaaS marketing strategy
  • Relationship development
  • Team building
  • A/B testing methodologies
  • Regulatory compliance
  • First Aid/CPR
  • CRM management (procedure)
  • Data-driven campaign reporting
  • SEO strategy development

Work Experiences

  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
  • Analyzed campaign performance.
  • Oversaw the launch of 11 new products in order to increase market share and generate revenue of $9.
  • Worked with senior sales, engineering, and other business development executives to develop vertical market best practices marketing initiatives and media positioning.
  • Developed insights into marketing campaigns in order to evaluate how well they performed in relation to their objectives.
  • Presentations, trend reports, kitted assets, and product data sheets were among the creative sales tools I developed.
  • Authored and delivered highly segmented email campaigns that achieved an open rate of 45% and a click-through rate of 64%.
  • Coordinated multi-channel campaigns, achieving a 56% growth in SQLs through integrated social, email, and SEM strategies.
  • Achieved an open rate of 78%.
  • Devised and implemented favorable pricing structures that balanced the firm's goals with those of the customers.

Summaries

  • Achieved results in several months.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Achieved high engagement rates.
  • Competent marketing manager with a track record of driving business growth through the implementation of method strategies.
  • Achieved 84% more effective conversions.
  • Demand Generation Manager is a proactive and innovative Demand Generation Manager with 15 years of experience converting sales leads and managing multiple territories.
  • Achieved 58% growth in SQLs.
  • Leader who is detail-oriented, attentive, and decisive.
  • Achieved results over the last three years.
  • Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.

Accomplishments

  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Optimized content creation and distribution, increasing organic traffic by 19% through SEO improvements and targeted outreach.
  • Increased marketing-influenced pipeline revenue by 17% through the strategic optimization of paid media campaigns.
  • Developed a predictive lead scoring model using CRM and marketing automation data, which increased marketing-qualified leads by 74%.
  • Developed lead nurturing flows using Microsoft Excel to automate follow-up, contributing to a 79% increase in the win rate for qualified prospects.
  • Developed and executed account-based marketing strategies that drove a 39% increase in high-quality lead acquisition.
  • Conducted comprehensive competitive analysis to inform personalized content strategies and increase engagement across key accounts.
  • Collaborated with team of 10 in the development of procedure.
  • Developed and executed a comprehensive SEO strategy that increased organic lead flow by 76% year over year.
  • Collaborated with cross-functional teams to integrate new marketing automation platforms, reducing lead-processing time by 42%.

Affiliations

  • Jaycees
  • American Medical Informatics Association
  • LinkedIn Learning Demand Generation Fundamentals Certificate 2016
  • Demand Generation Summit Attendee 2023
  • Local Chamber of Commerce Marketing Committee Portland
  • Association of National Advertisers (ANA) Member
  • Interactive Advertising Bureau (IAB) Member
  • Association for Computing Machinery
  • Growth Hacking Marketing Association (GHMA) Member
  • WordStream PPC Expert Certification 2015

Certifications

  • Certified Business Analysis Professional (CBAP)
  • Google Tag Manager Fundamentals Certification
  • Apple Certified Associate (ACA)
  • Certified Salesforce Administrator
  • Content Marketing Institute Content Marketing Certification
  • Cisco Certified Internetwork Expert (CCIE)
  • CompTIA Network+
  • Agile Certified Marketer (ACM) by Enterprise Agility University
  • Demand Generation Certification by Demandbase
  • Facebook Blueprint Certification

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