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Skills

  • Problem resolution
  • MS Office
  • Process improvement
  • Predictive modeling
  • Workflow Analysis
  • Revenue forecasting
  • Team building
  • Data Mapping
  • Business operations
  • Web-based reporting tools

Work Experiences

  • Achieved results in 12 months.
  • Achieved a 39% decrease in churn.
  • Increased credibility and client awareness by creating technical and non-technical marketing collateral and presentations, public relations campaigns, articles, and newsletters.
  • Analyzed exit surveys.
  • Boosted overall conversion rate by 64%.
  • Achieved Top Performer in 2017.
  • Investigated and resolved issues with data flow integrity into program databases.
  • Achieved a 28% reduction in cart abandonment.
  • Orchestrated and implemented a groundbreaking online employee timekeeping program to improve overtime and employee work hours measurements.
  • Evaluated the impact of current procedure business processes on users and stakeholders, as well as potential improvement areas.

Summaries

  • Reliable quantitative analyst who understands company metrics with accuracy and efficiency.
  • Applied predictive models.
  • Successful in advancing the company's goals and improving initiative performance.
  • Achieved results within two years.
  • Achieved 17% reduction in form abandonment.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the procedure business.
  • Achieved results within 5 months.
  • Achieved a 76% reduction in bounce rates for Workday.
  • Adept at deploying retargeting strategies.
  • Conversion Analyst is a multi-talented Conversion Analyst who is consistently rewarded for planning and operational improvements.

Accomplishments

  • Enhanced tracking of multi-channel attribution using Power BI, resulting in more accurate reporting and a 51% increase in insight-driven decisions.
  • Collaborated with marketing and product teams, effectively implementing a data-driven customer segmentation model that increased site traffic by 67%.
  • Leveraged predictive analytics to identify high-value customer segments, leading to a 61% increase in personalized marketing effectiveness.
  • Enhanced CRM segmentation by introducing dynamic audience groups, creating a 19% increase in email open and clickthrough rates.
  • Utilized Google Analytics and Asana to track user behavior and conversion paths, leading to a 72% increase in overall conversion rate.
  • Developed and launched an automated shopping cart recovery email series, recovering 42% of otherwise lost sales over three years.
  • Analyzed heatmap data using Jira, leading to critical adjustments on landing pages that improved interaction rates by 18%.
  • Developed A/B testing initiatives that drove 60% improvements in key metrics such as bounce rate, time on site, and purchase conversion.
  • Improved e-commerce site search capabilities by integrating predictive modeling tools, driving a 5 lift in search-to-purchase conversions.
  • Implemented real-time analytics integration using Power BI, delivering actionable insights that improved decision-making speed by 35%.

Affiliations

  • Certified Business Intelligence Professional (CBIP) – 2022
  • Association for Supply Chain Management (APICS)
  • International Association of Business Analysts (IABA)
  • Certified Professional in Customer Experience (CPCX) 2023
  • American Marketing Association (AMA)
  • Advanced Conversion Optimization Certification method
  • Association for Computing Machinery
  • Customer Experience Professionals Association (CXPA)
  • Association of Information Technology Professionals
  • American Medical Informatics Association

Certifications

  • Advanced Conversion Rate Optimization Training category
  • Certified Digital Marketing Professional (CDMP)
  • Certified Business Analysis Professional (CBAP)
  • Certified Usability Analyst (CUA) - HFI
  • HubSpot Inbound Marketing Certification
  • Certified Ecommerce Conversion Optimization Manager framework
  • First Aid/CPR Certified
  • Microsoft Certified Systems Engineer (MCSE)
  • CompTIA Network+
  • SHRM Certified Professional (SHRM-CP)

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