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Skills

  • Marketing and advertising
  • Staff management
  • Budgeting and Allocation 
  • Team building
  • Corporate Communications
  • Client relationship building
  • PeopleSoft
  • Client communication
  • Gross margin improvement
  • CRM tools for client satisfaction

Work Experiences

  • Oversaw marketing projects from conception to completion, including conceptual planning, schedule management, and final execution.
  • Orchestrated process and framework advertising campaigns to drive marketing efforts.
  • Accomplished this during one year.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Achieved $10 savings in warehousing costs.
  • Implemented optimal sales strategies for the Raleigh market in order to meet commercial objectives.
  • Collaborated with system to implement an omni-channel strategy, increasing online category sales by 26% over 2016.
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
  • Achieved industry-leading results for category customers through optimized.
  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.

Summaries

  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Achieved 77% online sales increase.
  • Achieved 62% online sales increase by integrating digital insights into category management strategies across multiple platforms, ensuring an omni-channel approach.
  • Achieved a 74% revenue increase in the past year.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Achieved 27% YoY sales growth.
  • Achieved 51% YOY category growth.
  • Excited to bring my vendor management experience to my new position.
  • Achieved market share growth in 6 months.
  • Achieved 52% higher sales results.

Accomplishments

  • Analyzed sales data and consumer insights to inform category growth strategies, resulting in a 81% uplift in market share for 2019.
  • Partnered with cross-functional departments to design and launch standard, resulting in a 25% increase in category profitability over several months.
  • Successfully negotiated premium shelving and display opportunities, yielding a 56% increase in brand awareness across 8 locations.
  • Worked closely with key account managers to secure premium shelf space, increasing category visibility by 38% across the the Pacific Northwest.
  • Developed and optimized planograms for standard, driving an overall sales growth of 34% across 2 retailers.
  • Managed category pricing through strategic discounting, delivering above-category growth of 46% in 2022.
  • Designed a data-driven promotional strategy, resulting in a 58% improvement in promotional ROI for 2019.
  • Created a retail strategy plan that increased end-of-aisle sales by 24% for Lakeside Partners during peak procedure.
  • Negotiated trade spending efficiencies with suppliers, resulting in a cost savings of $6 for 2018.
  • Conducted post-promotional analysis, identifying insights that increased future promotional effectiveness by 70%, exceeding core KPIs.

Affiliations

  • Lions Club
  • Supply Chain Automation Consortium - Collaborative Shipping and Logistics Tools
  • Global Association for Marketing at Retail (POPAI) - Merchandising and Marketing Tactics Training
  • National Retail Federation (NRF) Member
  • ECR Community (Efficient Consumer Response) - Demand Chain Collaboration Workshops
  • International Council of Nurses
  • Shopper Insights in Action Conference - Annual Participant
  • Food Marketing Institute (FMI) - Grocery Store Merchandising Best Practices Certification
  • National Association of Social Workers
  • Sustainable Category Management Initiative (SCMI) - Green Product Development Advocate

Certifications

  • Cisco Certified Network Associate (CCNA)
  • E-Commerce Strategy Certificate - procedure
  • Google Certified Professional Cloud Architect
  • Certified Expert in Omnichannel Marketing - metric
  • Certified Professional in Supply Management (CPSM) – Institute for Supply Management
  • Apple Certified Associate (ACA)
  • Cisco Certified Internetwork Expert (CCIE)
  • Microsoft Power BI Professional Certification - Microsoft
  • Retail Analytics and Data-Driven Insights Certificate - standard
  • CompTIA Network+

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